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Compensation Plans (Tables)
 6 Months Ended
Jun. 30, 2021
Equity [Abstract]  
Summary of Stock-based Compensation

Stock-based compensation and equity-based expense charged to operations or capitalized during the three months ended June 30, 2021 and 2020 are summarized as follows:

 

   Restricted   Common   Common       Publisher         
   Stock   Stock   Equity   Outside   Partner   ABG     
   Awards   Awards   Awards   Options   Warrants   Warrants   Totals 
During the Three Months Ended June 30, 2021                                   
Cost of revenue  $24,570   $19,202   $1,708,404   $1,455   $-   $-   $1,753,631 
Selling and marketing   -    4,891    1,507,535    74,372    -    -    1,586,798 
General and administrative   141,897    101,939    4,135,866    -    -    396,251    4,775,953 
Total costs charged to operations   166,467    126,032    7,351,805    75,827    -    396,251    8,116,382 
Capitalized platform development   4,125    2,351    540,917    2,164    -    -    549,557 
Total stock-based compensation  $170,592   $128,383   $7,892,722   $77,991   $-   $396,251   $8,665,939 
                                    
During the Three Months Ended June 30, 2020                                   
Cost of revenue  $35,750   $27,970   $1,073,674   $1,967   $27,623   $-   $1,166,984 
Selling and marketing   298,187    23,783    701,925    43,489    -    -    1,067,384 
General and administrative   135,332    138,156    819,916    95,394    -    360,289    1,549,087 
Total costs charged to operations   469,269    189,909    2,595,515    140,850    27,623    360,289    3,783,455 
Capitalized platform development   75,709    80,608    341,642    1,652    -    -    499,611 
Total stock-based compensation  $544,978    270,517   $2,937,157   $142,502   $27,623   $360,289   $4,283,066 

 

 

   Restricted   Common   Common       Publisher         
   Stock   Stock   Equity   Outside   Partner   ABG     
   Awards   Awards   Awards   Options   Warrants   Warrants   Totals 
During the Six Months Ended June 30, 2021                                   
Cost of revenue  $49,030   $146,265   $2,998,778   $3,496   $-   $-   $3,197,569 
Selling and marketing   -    9,929    2,479,048    149,178    -    -    2,638,155 
General and administrative   145,342    219,266    6,262,481    -    -    

 

752,581

    7,379,670 
Total costs charged to operations   194,372    375,460    11,740,307    152,674    -    752,581    13,215,394 
Capitalized platform development   8,948    5,071    840,951    3,782    -    -    858,752 
Total stock-based compensation  $203,320   $380,531   $12,581,258   $156,456   $-   $752,581   $14,074,146 
                                    
During the Six Months Ended June 30, 2020                                   
Cost of revenue  $73,326   $97,766   $2,083,266   $3,173   $35,662   $-   $2,293,193 
Selling and marketing   597,402    59,511    1,380,204    98,867    -    -    2,135,984 
General and administrative   158,252    309,828    1,575,163    150,577    -    720,578    2,914,398 
Total costs charged to operations   828,980    467,105    5,038,633    252,617    35,662    720,578    7,343,575 
Capitalized platform development   145,992    121,765    597,643    4,263    -    -    869,663 
Total stock-based compensation  $974,972    588,870   $5,636,276   $256,880   $35,662   $720,578   $8,213,238 
Schedule of Unrecognized Compensation Expense

Unrecognized compensation expense and expected weighted-average period to be recognized related to the stock-based compensation awards and equity-based awards as of June 30, 2021 was as follows:

 

   Restricted   Common   Common       Publisher         
   Stock   Stock   Equity   Outside   Partner   ABG     
   Awards   Awards   Awards   Options   Warrants   Warrants   Totals 
Unrecognized compensation expense  $3,178,298   $98,636   $62,311,494   $214,592   $-   $3,076,571   $68,879,591 
Expected weighted-average period expected to be recognized (in years)   1.93    0.19    2.30    0.69    -    1.88    2.25