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Stock-Based Compensation (Tables)

6 Months Ended

12 Months Ended

Jun. 30, 2021

Dec. 31, 2020

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Summary of Stock-based Compensation

Stock-based compensation and equity-based expense charged to operations or capitalized during the three months ended June 30, 2021 and 2020 are summarized as follows:

 Summary of Stock-based Compensation

		Restricted				Common				Common								Publisher
		Stock				Stock				Equity				Outside				Partner				ABG
		Awards				Awards				Awards				Options				Warrants				Warrants				Totals
During the Three Months Ended June 30, 2021
Cost of revenue		$	24,570			$	19,202			$	1,708,404			$	1,455			$	-			$	-			$	1,753,631
Selling and marketing			-				4,891				1,507,535				74,372				-				-				1,586,798
General and administrative			141,897				101,939				4,135,866				-				-				396,251				4,775,953
Total costs charged to operations			166,467				126,032				7,351,805				75,827				-				396,251				8,116,382
Capitalized platform development			4,125				2,351				540,917				2,164				-				-				549,557
Total stock-based compensation		$	170,592			$	128,383			$	7,892,722			$	77,991			$	-			$	396,251			$	8,665,939
During the Three Months Ended June 30, 2020
Cost of revenue		$	35,750			$	27,970			$	1,073,674			$	1,967			$	27,623			$	-			$	1,166,984
Selling and marketing			298,187				23,783				701,925				43,489				-				-				1,067,384
General and administrative			135,332				138,156				819,916				95,394				-				360,289				1,549,087
Total costs charged to operations			469,269				189,909				2,595,515				140,850				27,623				360,289				3,783,455
Capitalized platform development			75,709				80,608				341,642				1,652				-				-				499,611
Total stock-based compensation		$	544,978				270,517			$	2,937,157			$	142,502			$	27,623			$	360,289			$	4,283,066

		Restricted				Common				Common								Publisher
		Stock				Stock				Equity				Outside				Partner				ABG
		Awards				Awards				Awards				Options				Warrants				Warrants				Totals
During the Six Months Ended June 30, 2021
Cost of revenue		$	49,030			$	146,265			$	2,998,778			$	3,496			$	-			$	-			$	3,197,569
Selling and marketing			-				9,929				2,479,048				149,178				-				-				2,638,155
General and administrative			145,342				219,266				6,262,481				-				-				752,581				7,379,670
Total costs charged to operations			194,372				375,460				11,740,307				152,674				-				752,581				13,215,394
Capitalized platform development			8,948				5,071				840,951				3,782				-				-				858,752
Total stock-based compensation		$	203,320			$	380,531			$	12,581,258			$	156,456			$	-			$	752,581			$	14,074,146
During the Six Months Ended June 30, 2020
Cost of revenue		$	73,326			$	97,766			$	2,083,266			$	3,173			$	35,662			$	-			$	2,293,193
Selling and marketing			597,402				59,511				1,380,204				98,867				-				-				2,135,984
General and administrative			158,252				309,828				1,575,163				150,577				-				720,578				2,914,398
Total costs charged to operations			828,980				467,105				5,038,633				252,617				35,662				720,578				7,343,575
Capitalized platform development			145,992				121,765				597,643				4,263				-				-				869,663
Total stock-based compensation		$	974,972				588,870			$	5,636,276			$	256,880			$	35,662			$	720,578			$	8,213,238

Schedule of Unrecognized Compensation Expense

Unrecognized compensation expense related to the stock-based compensation awards and equity-based awards as of December 31, 2020 was as follows:

 Schedule of Unrecognized Compensation Expense

		As of December 31, 2020
		Restricted Stock Awards				Common Stock Awards				Common Equity Awards				Outside Options				Publisher Partner Warrants				ABG Warrants				Totals
Unrecognized compensation expense		$	81,620			$	371,932			$	19,874,675			$	283,388			$	-			$	3,214,102			$	23,825,717
Weighted average period expected to be recognized (in years)			0.95				0.67				1.87				1.18				-				2.38				1.91

ABG Warrants [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of Fair Value of Stock Options Assumptions

The fair value of the ABG Warrants issued during the year ended December 31, 2019 were calculated using the Monte Carlo model by an independent appraisal firm under the Probability Weighted Scenarios utilizing the following assumptions:

 Schedule of Fair Value of Stock Options Assumptions

		Up-list				No Up-list
Risk-free interest rate			2.00% – 2.10	%			2.00% – 2.10	%
Expected dividend yield			0.00	%			0.00	%
Expected volatility			51.00% – 52.00	%			121.00% – 123.00	%
Expected life			6.0 – 7.3 years				6.2 – 7.3 years

Schedule of Warrants Activity

A summary of the ABG Warrant activity during the years ended December 31, 2020 and 2019 is as follows:

 Schedule of Warrants Activity

		Number of Shares								Weighted Average Exercise				Weighted Average Remaining Contractual Life
		Unvested				Vested				Price				(in years)
ABG Warrants outstanding at January 1, 2019			-				-			$	-
Issued			21,989,844				-				0.63
ABG Warrants outstanding at December 31, 2019			21,989,844				-				0.63				9.46
Vested			(2,198,985	)			2,198,985				0.63
ABG Warrants outstanding at December 31, 2020			19,790,859				2,198,985				0.63				8.46

Summary of Stock-based Compensation

Stock–based compensation and equity-based expense charged to operations or capitalized during the years ended December 31, 2020 and 2019 are summarized as follows:

 Summary of Stock-based Compensation

		Year Ended December 31, 2020
		Restricted				Common				Common								Publisher
		Stock				Stock				Equity				Outside				Partner				ABG
		Awards				Awards				Awards				Options				Warrants				Warrants				Totals
Cost of revenue		$	163,181			$	156,043			$	3,975,625			$	8,394			$	36,673			$	-			$	4,339,916
Selling and marketing			1,486,722				114,640				2,454,432				272,431				-				-				4,328,225
General and administrative			317,982				615,604				3,439,803				150,577				-				1,449,074				5,973,040
Total costs charged to operations			1,967,885				886,287				9,869,860				431,402				36,673				1,449,074				14,641,181
Capitalized platform development			361,519				178,284				1,062,792				6,400				-				-				1,608,995
Total stock-based compensation		$	2,329,404				1,064,571			$	10,932,652			$	437,802			$	36,673			$	1,449,074			$	16,250,176

		Year Ended December 31, 2019
		Restricted				Common				Common								Publisher
		Stock				Stock				Equity				Outside				Partner				ABG
		Awards				Awards				Awards				Options				Warrants				Warrants				Totals
Cost of revenue		$	122,192			$	44,520			$	774,632			$	1,580			$	50,828			$	-			$	993,752
Selling and marketing			34,393				100,388				455,280				242,399				-				-				832,460
General and administrative			2,541,468				1,660,607				3,383,338				157,359				-				795,803				8,538,575
Total costs charged to operations			2,698,053				1,805,515				4,613,250				401,338				50,828				795,803				10,364,787
Capitalized platform development			535,004				175,837				590,618				5,931				-				-				1,307,390
Total stock-based compensation		$	3,233,057				1,981,352			$	5,203,868			$	407,269			$	50,828			$	795,803			$	11,672,177

Stock Options Outside 2016 Plan and 2019 Plan [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of Fair Value of Stock Options Assumptions

The fair value for the outside options granted during the year ended December 31, 2019 were calculated using the Black-Scholes option pricing model for the time-based and performance-based awards by an independent appraisal firm under the Probability Weighted Scenarios utilizing the following assumptions:

 Schedule of Fair Value of Stock Options Assumptions

		Up-list				No Up-list
Risk-free interest rate			2.49% –2.57	%			2.49% – 2.57	%
Expected dividend yield			0.00	%			0.00	%
Expected volatility			74.00% – 95.00	%			122.00% – 142.00	%
Expected life			3.0 – 5.8 years				3.0 – 5.8 years

Summary of Stock Option Activity

A summary of outside option activity during the years ended December 31, 2020 and 2019 is as follows:

 Summary of Stock Option Activity

										Weighted
										Average
						Weighted				Remaining
		Number				Average				Contractual
		of				Exercise				Life
		Shares				Price				(in Years)
Outside options outstanding at January 1, 2019			2,414,000			$	0.36				9.94
Granted			1,500,000				0.57
Exercised			(2,000	)			0.35
Forfeited			(180,000	)			0.35
Expired			(7,333	)			0.35
Outside options outstanding at December 31, 2019			3,724,667				0.21				9.04
Forfeited			(195,333	)			0.46
Expired			(477,334	)			0.39
Outside options outstanding at December 31, 2020			3,052,000				0.46				8.07
Outside options exercisable at December 31, 2020			2,376,333				0.43				6.20
Outside options not vested at December 31, 2020			675,667

Schedule of Exercise Prices of Common Stock Options

The exercise prices of outside options outstanding and exercisable are as follows as of December 31, 2020:

 Schedule of Exercise Prices of Common Stock Options

Exercise		Outstanding				Exercisable
Price		(Shares)				(Shares)
Under $1.00			3,052,000				2,376,333

Publisher Partner Warrant [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of Exercise Prices of Common Stock Options

The exercise prices of the Publisher Partner Warrants outstanding and exercisable are as follows as of December 31, 2020.

 Schedule of Exercise Prices of Common Stock Options

Exercise				Outstanding				Exercisable
Price				(Shares)				(Shares)
	Under $1.00				40,000				40,000
$	1.01 to $1.25				465,419				275,419
$	1.26 to $1.50				68,277				68,277
$	1.51 to $1.75				110,318				27,818
$	1.76 to $2.00				104,449				50,449
$	2.01 to $2.25				1,078				1,078
					789,541				463,041

Schedule of Warrants Activity

A summary of the Publisher Partner Warrants activity during the years ended December 31, 2020 and 2019 is as follows:

 Schedule of Warrants Activity

										Weighted
										Average
						Weighted				Remaining
		Number				Average				Contractual
		of				Exercise				Life
		Shares				Price				(in Years)
Publisher Partner Warrants outstanding at January 1, 2019			1,017,140			$	1.47				3.26
Forfeited			(77,599	)			1.62
Publisher Partner Warrants outstanding at December 31, 2019			939,541				1.46				2.57
Forfeited			(150,000	)
Publisher Partner Warrants outstanding at December 31, 2020			789,541				1.34				1.50
Publisher Partner Warrants exercisable at December 31, 2020			463,041				1.31				1.52
Publisher Partner Warrants not vested at December 31, 2020			326,500
Publisher Partner Warrants available for future grants at December 31, 2020			1,210,459

Common Stock Awards [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of Fair Value of Stock Options Assumptions

The fair value of common stock awards granted during the year ended December 31, 2020 were calculated using the Black-Scholes option pricing model under the Probability Weighted Scenarios utilizing the following assumptions:

 Schedule of Fair Value of Stock Options Assumptions

		Up-list				No Up-list
Risk-free interest rate			0.45	%			0.45	%
Expected dividend yield			0.00	%			0.00	%
Expected volatility			71.00	%			132.00	%
Expected life			6.0 years				6.0 years

Summary of Stock Option Activity

A summary of the common stock award activity during the years ended December 31, 2020 and 2019 is as follows:

 Summary of Stock Option Activity

										Weighted
										Average
						Weighted				Remaining
		Number				Average				Contractual
		of				Exercise				Life
		Shares				Price				(in Years)
Common stock awards outstanding at January 1, 2019			9,405,541			$	0.61				9.30
Exercised			(25,000	)			0.17
			-				-
Forfeited			(1,197,776	)			0.73
Expired			(118,204	)			1.09
Common stock awards outstanding at December 31, 2019			8,064,561				0.62				8.34
Granted			234,000				0.90
Exercised			(6,944	)			0.56
Forfeited			(601,179	)			1.09
Expired			(788,101	)			0.53
Common stock awards outstanding at December 31, 2020			6,902,337				0.86				7.50
Common stock awards exercisable at December 31, 2020			6,027,418				0.90				7.47
Common stock awards not vested at December 31, 2020			874,919
Common stock awards available for future grants at December 31, 2020			3,097,663

Schedule of Exercise Prices of Common Stock Options

The exercise prices under the 2016 Plan for the common stock awards outstanding and exercisable are as follows as of December 31, 2020:

 Schedule of Exercise Prices of Common Stock Options

Exercise				Outstanding				Exercisable
Price				(Shares)				(Shares)
	Under $1.00				4,825,750				3,982,816
$	1.01 to $1.25				780,751				779,843
$	1.51 to $1.75				250,000				229,479
$	1.76 to $2.00				924,169				913,613
$	2.01 to $2.25				121,667				121,667
					6,902,337				6,027,418

Common Equity Awards [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of Fair Value of Stock Options Assumptions

The fair value of common equity awards granted during the years ended December 31, 2020 and 2019 were calculated using the Black-Scholes option pricing model for the time-based and performance-based awards by an independent appraisal firm under the Probability Weighted Scenarios utilizing the following assumptions:

 Schedule of Fair Value of Stock Options Assumptions

		December 31, 2020								December 31, 2019
		Up-list				No Up-list				Up-list				No Up-list
Expected life			0.20% - 0.79	%			0.20% - 0.79	%			1.51% - 2.59	%			1.51% - 2.59	%
Risk-free interest rate			0.00	%			0.00	%			0.00	%			0.00	%
Volatility factor			61.00% - 91.00	%			61.00% - 142.00	%			69.00% - 95.00	%			119.00% - 149.00	%
Dividend rate			3.0 – 6.7 years				3.0 – 6.7 years				3.0 – 6.0 years				3.0 – 6.0 years

The fair value of common equity awards granted during the year ended December 31, 2019 were calculated using the Monte Carlo model for the market-based awards by an independent appraisal firm under the Probability Weighted Scenarios utilizing the following assumptions:

		Up-list				No Up-list
Expected life			2.20% - 2.70	%			2.16% - 2.71	%
Risk-free interest rate			0.00	%			0.00	%
Volatility factor			140.00% - 146.00	%			110.00	%
Dividend rate			10.0 years				10.0 years

Summary of Stock Option Activity

A summary of the common equity award activity during the years ended December 31, 2020 and 2019 is as follows:

 Summary of Stock Option Activity

										Weighted
										Average
						Weighted				Remaining
		Number				Average				Contractual
		of				Exercise				Life
		Shares				Price				(in Years)
Common equity awards outstanding at January 1, 2019			-			$	-				-
Granted			68,180,863				0.53
			-				-
Forfeited			(3,167,218	)			0.53
Common equity awards outstanding at December 31, 2019			65,013,645				0.53				9.43
Granted			25,393,768				0.71
Forfeited			(8,342,377	)			0.61
Expired			(2,722	)			0.56
Common equity awards vested at December 31, 2020			82,062,314				0.58				8.65
Common equity awards exercisable at December 31, 2020			13,608,686				0.54				8.49
Common equity awards not vested at December 31, 2020			68,453,628
Common equity awards available for future grants at December 31, 2020			2,937,686

Schedule of Exercise Prices of Common Stock Options

The exercise prices under the 2019 Plan for the common equity awards outstanding and exercisable are as follows as of December 31, 2020:

 Schedule of Exercise Prices of Common Stock Options

Exercise		Outstanding				Exercisable
Price		(Shares)				(Shares)
No exercise price			250,000				250,000
Under $1.00			81,812,314				13,358,686
			82,062,314				13,608,686

Restricted Stock Units [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of Restricted Stock Units Activity

A summary of the restricted stock unit activity during the years ended December 31, 2020 and 2019 is as follows:

 Schedule of Restricted Stock Units Activity

		Number of Shares								Weighted Average Grant-Date
		Unvested				Vested				Fair Value
Restricted stock units outstanding at January 1, 2019			-				-			$	-
Granted			2,399,997				-				0.45
Restricted stock units outstanding at December 31, 2019			2,399,997				-				0.45
Forfeited			(2,399,997	)			-
Restricted stock units outstanding at December 31, 2020			-				-				-

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