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Balance Sheet Components

6 Months Ended

Jun. 30, 2022

Organization, Consolidation and Presentation of Financial Statements [Abstract]

3. Balance Sheet Components

The components of certain balance sheet amounts are as follows:

Accounts Receivable – Accounts receivable are presented net of allowance for doubtful accounts. The allowance for doubtful accounts as of June 30, 2022 and December 31, 2021 was $1,862 and $1,578, respectively.

Subscription Acquisition Costs – Subscription acquisition costs include the incremental costs of obtaining a contract with a customer, paid to external parties, if it expects to recover those costs. The current portion of the subscription acquisition costs as of June 30, 2022 and December 31, 2021 was $28,603 and $30,162, respectively. The noncurrent portion of the subscription acquisition costs as of June 30, 2022 and December 31, 2021 was $7,651 and $8,235, respectively. Subscription acquisition costs as of June 30, 2022 presented as current assets of $28,603 are expected to be amortized over a one year period, or through June 30, 2023 and $7,651 presented as long-term assets are expected to be amortized after the one year period ending June 30, 2023.

Property and Equipment – Property and equipment are summarized as follows:

Schedule of Property and Equipment


	As of
	June 30, 2022			December 31, 2021
Office equipment and computers	$	1,724		$	1,345
Furniture and fixtures		63			1
Property and equipment, gross		1,787			1,346
Less accumulated depreciation and amortization		(955	)		(710	)
Net property and equipment	$	832		$	636

Depreciation and amortization expense for the three months ended June 30, 2022 and 2021 was $131 and $110, respectively. Depreciation and amortization expense for the six months ended June 30, 2022 and 2021 was $245 and $220, respectively. Depreciation and amortization expense is included in selling and marketing expenses and general and administrative expenses, as appropriate, on the condensed consolidated statements of operations.

Platform Development – Platform development costs are summarized as follows:

Summary of Platform Development Costs


	As of
	June 30, 2022			December 31, 2021
Platform development	$	18,339		$	21,997
Less accumulated amortization		(8,099	)		(12,698	)
Net platform development	$	10,240		$	9,299

Amortization expense for the three months ended June 30, 2022 and 2021, was $1,413 and $1,060, respectively. Amortization expense for the six months ended June 30, 2022 and 2021, was $2,757 and $2,129, respectively.

A summary of platform development activity for the six months ended June 30, 2022 is as follows:


Platform development beginning of year	$	21,997
Payroll-based costs capitalized during the period		2,784
Less dispositions		(7,356	)
Total capitalized costs		17,425
Stock-based compensation		1,125
Impairments		(211	)
Platform development end of period	$	18,339

For the three and six months ended June 30, 2022, impairment charges of $0 and $211, respectively, have been record for platform development. No impairment charges have been recorded for the three and six months ended June 30, 2021.

Intangible Assets – Intangible assets subject to amortization consisted of the following:

	As of June 30, 2022							As of December 31, 2021
	Carrying Amount		Accumulated Amortization			Net Carrying Amount		Carrying Amount		Accumulated Amortization			Net Carrying Amount
Developed technology	$	17,333	$	(13,167	)	$	4,166	$	17,579	$	(11,465	)	$	6,114
Trade name		5,939		(966	)		4,973		3,328		(782	)		2,546
Brand name		5,175		(556	)		4,619		5,175		(298	)		4,877
Subscriber relationships		73,459		(39,881	)		33,578		73,459		(32,623	)		40,836
Advertiser relationships		8,870		(879	)		7,991		2,240		(570	)		1,670
Database		2,397		(1,503	)		894		2,397		(1,104	)		1,293
Subtotal amortizable intangible assets		113,173		(56,952	)		56,221		104,178		(46,842	)		57,336
Website domain name		-		-			-		20		-			20
Total intangible assets	$	113,173	$	(56,952	)	$	56,221	$	104,198	$	(46,842	)	$	57,356

Amortization expense for the three months ended June 30, 2022 and 2021 was $5,275 and $4,951, respectively. Amortization expense for the six months ended June 30, 2022 and 2021 was $10,330 and $9,902, respectively. For the three and six months ended June 30, 2022, impairment charges of $0 and $46, respectively, have been recorded for the intangible assets. No impairment charges have been recorded for the three and six months ended June 30, 2021.