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Condensed Consolidated Statements of Stockholders' Deficiency (Unaudited) - USD ($) | 3 Months Ended | 9 Months Ended | 12 Months Ended
--- | --- | --- | ---
Sep. 30, 2021 | Jun. 30, 2021 | Mar. 31, 2021 | Sep. 30, 2020 | Jun. 30, 2020 | Mar. 31, 2020 | Sep. 30, 2021 | Sep. 30, 2020 | Dec. 31, 2020 | Dec. 31, 2019
Beginning balance, value | $ (32,437,540) | $ (40,243,558) | $ (20,313,460) | $ (74,574,520) | $ (55,583,917) | $ (37,067,984) | $ (20,313,460) | $ (37,067,984) | $ (37,067,984) | $ (10,717,920)
Issuance of restricted stock awards to the board of directors | 502,500 |  |  |  |  |  |  |  |  |
Repurchase of restricted stock classified as liabilities |  |  |  |  |  |  |  |  |  |
Issuance of restricted stock in connection with the acquisition of The Spun |  |  |  |  |  |  |  |  |  |
Cashless exercise of common stock options |  |  |  |  |  |  |  |  |  |
Common stock withheld for taxes | (29,118) | (41,120) |  | (40,957) | (112,340) | (169,481) |  |  | (520,444) | (256,058)
Proceeds from common stock private placement |  | 19,837,757 |  |  |  |  |  |  |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |  |  |  |  | 500,000 |  |  |  |
Issuance of common stock in connection with professional services |  |  | 125,000 |  |  |  | 125,000 |  |  |
Issuance of common stock upon conversion of Series H convertible preferred stock | 50,000 |  |  | 300,000 |  |  |  |  | 300,000 |
Issuance of common stock upon vesting of restricted stock units |  |  |  |  |  |  |  |  |  |
Forfeiture of unvested restricted stock awards |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with the acquisition of Say Media |  |  |  |  |  |  |  |  |  |
Beneficial conversion feature on Series H convertible preferred stock |  |  |  | 132,663 |  |  |  |  | 502,000 |
Deemed dividend on Series H convertible preferred stock |  |  |  | (132,663) |  |  |  |  | (502,000) |
Stock-based compensation | 8,961,704 | 8,665,939 | 5,408,207 | 4,231,878 | 4,283,066 | 3,930,172 |  |  | 16,250,176 | 11,672,177
Net loss | (24,706,654) | (20,656,558) | (25,463,305) | (21,264,431) | (23,161,329) | (22,776,624) | (70,826,517) | (67,202,384) | (89,231,963) | (38,501,369)
Ending balance, value | (47,659,108) | (32,437,540) | (40,243,558) | (91,348,030) | (74,574,520) | (55,583,917) | (47,659,108) | (91,348,030) | (20,313,460) | (37,067,984)
Issuance of common stock in connection with the merger of Say Media |  |  |  |  |  |  |  |  |  |
Cashless exercise of common stock warrants |  |  |  |  |  |  |  |  |  | 735,186
Forfeiture of restricted stock |  |  |  |  |  |  |  |  |  |
Cashless exercise of common stock options |  |  |  |  |  |  |  |  |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |  |  |  |  |  |  |  | 500,000 |
Issuance of common stock upon conversion of 12% convertible debentures |  |  |  |  |  |  |  |  | $ 21,402,488 |
Issuance of common stock upon conversion of related embedded derivative liabilities of 12% convertible debentures |  |  |  |  |  |  |  |  | 10,929,996 |
Issuance of common stock upon conversion of Series I convertible preferred stock |  |  |  |  |  |  |  |  | $ 24,781,742 |
Issuance of common stock upon conversion of Series J convertible preferred stock |  |  |  |  |  |  |  |  | 24,326,541 |
Issuance of common stock upon conversion of Series K convertible preferred stock |  |  |  |  |  |  |  |  | 26,953,550 |
Reclassification of restricted stock awards and units from equity to liability classified upon modification |  |  |  |  |  |  | (3,800,734) |  | (3,800,734) |
Exercise of common stock options |  |  |  |  |  |  |  |  | 3,767 |
Deemed dividend on Series I convertible preferred stock |  |  |  |  |  |  |  |  | (5,082,000) |
Deemed dividend on Series J convertible preferred stock |  |  |  |  |  |  |  |  | (586,545) |
Deemed dividend on Series K convertible preferred stock |  |  |  |  |  |  |  |  | (9,472,050) |
Common Stock [Member] |  |  |  |  |  |  |  |  |  |
Beginning balance, value | $ 2,631,757 | $ 2,303,264 | $ 2,290,851 | $ 385,902 | $ 374,746 | $ 371,190 | $ 2,290,851 | $ 371,190 | $ 371,190 | $ 357,685
Beginning balance, shares | 263,175,743 | 230,326,425 | 229,085,167 | 38,590,363 | 37,474,736 | 37,119,117 | 229,085,167 | 37,119,117 | 37,119,117 | 35,768,619
Issuance of restricted stock awards to the board of directors | $ 7,500 | $ 822 | $ 8,052 |  |  | $ 5,625 |  |  | $ 5,625 | $ 8,333
Issuance of restricted stock awards to the board of directors, shares | 750,000 | 82,158 | 805,165 |  |  | 562,500 |  |  | 562,500 | 833,333
Repurchase of restricted stock classified as liabilities | $ (1,331) | $ (1,331) | $ (1,331) |  |  |  |  |  |  |
Repurchase of restricted stock classified as liabilities, shares | (133,068) | (133,068) | (133,068) |  |  |  |  |  |  |
Issuance of restricted stock in connection with the acquisition of The Spun |  | $ 42,857 |  |  |  |  |  |  |  |
Issuance of restricted stock in connection with the acquisition of The Spun, shares |  | 4,285,714 |  |  |  |  |  |  |  |
Cashless exercise of common stock options |  | $ 849 |  |  |  |  |  |  |  |
Cashless exercise of common stock, shares |  | 84,891 |  |  |  |  |  |  |  |
Common stock withheld for taxes | $ (469) | $ (490) |  | $ (586) | $ (2,348) | $ (2,069) |  |  | $ (7,468) | $ (4,025)
Common stock withheld for taxes, shares | (46,856) | (49,952) |  | (58,628) | (234,767) | (206,881) |  |  | (746,813) | (402,512)
Proceeds from common stock private placement |  | $ 285,786 |  |  |  |  |  |  |  |
Proceeds from common stock private placement, shares |  | 28,578,575 |  |  |  |  |  |  |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |  | $ 2,567 |  |  |  |  |  |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter, Shares |  |  | 256,661 |  |  |  |  |  |  |
Issuance of common stock in connection with professional services |  |  | $ 3,125 |  |  |  |  |  |  |
Issuance of common stock in connection with professional services, shares |  |  | 312,500 |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series H convertible preferred stock | $ 1,515 |  |  | $ 9,091 |  |  |  |  | $ 9,091 |
Issuance of common stock upon conversion of Series H convertible preferred stock, shares | 151,515 |  |  | 909,090 |  |  |  |  | 909,090 |
Issuance of common stock upon vesting of restricted stock units | $ 5,000 |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with vesting of restricted stock units, shares | 500,000 |  |  |  |  |  |  |  |  |
Forfeiture of unvested restricted stock awards | $ (1,505) |  |  |  |  |  |  |  |  |
Forfeiture of unvested restricted stock awards, shares | 150,557 |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with the acquisition of Say Media |  |  |  | $ 11,074 | $ 13,504 |  |  |  |  |
Issuance of common stock in connection with the acquisition of Say Media, shares |  |  |  | 1,107,378 | 1,350,394 |  |  |  |  |
Beneficial conversion feature on Series H convertible preferred stock |  |  |  |  |  |  |  |  |  |
Deemed dividend on Series H convertible preferred stock |  |  |  |  |  |  |  |  |  |
Stock-based compensation |  |  |  |  |  |  |  |  |  |
Net loss |  |  |  |  |  |  |  |  |  |
Forfeiture of unvested restricted stock awards, shares | (150,557) |  |  |  |  |  |  |  |  |
Ending balance, value | $ 2,642,467 | $ 2,631,757 | $ 2,303,264 | $ 405,481 | $ 385,902 | $ 374,746 | $ 2,642,467 | $ 405,481 | $ 2,290,851 | $ 371,190
Ending balance, shares | 264,246,777 | 263,175,743 | 230,326,425 | 40,548,203 | 38,590,363 | 37,474,736 | 264,246,777 | 40,548,203 | 229,085,167 | 37,119,117
Issuance of common stock in connection with the merger of Say Media |  |  |  |  |  |  |  |  | $ 28,574 | $ 11,889
Issuance of common stock in connection with the merger of Say Media, shares |  |  |  |  |  |  |  |  | 2,857,357 | 1,188,880
Cashless exercise of common stock warrants |  |  |  |  |  |  |  |  |  | $ 5,393
Cashless exercise of common stock warrants, shares |  |  |  |  |  |  |  |  |  | 539,331
Forfeiture of restricted stock |  |  |  |  |  |  |  |  | $ (4,000) | $ (8,250)
Forfeiture of restricted stock, shares |  |  |  |  |  |  |  |  | (399,998) | (825,000)
Cashless exercise of common stock options |  |  |  |  |  |  |  |  |  | $ 165
Cashless exercise of common stock options, shares |  |  |  |  |  |  |  |  |  | 16,466
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of 12% convertible debentures |  |  |  |  |  |  |  |  | $ 538,875 |
Issuance of common stock upon conversion of 12% convertible debentures, shares |  |  |  |  |  |  |  |  | 53,887,470 |
Issuance of common stock upon conversion of related embedded derivative liabilities of 12% convertible debentures |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series I convertible preferred stock |  |  |  |  |  |  |  |  | $ 462,000 |
Issuance of common stock upon conversion of Series I convertible preferred stock, shares |  |  |  |  |  |  |  |  | 46,200,000 |
Issuance of common stock upon conversion of Series J convertible preferred stock |  |  |  |  |  |  |  |  | $ 435,845 |
Issuance of common stock upon conversion of Series J convertible preferred stock, shares |  |  |  |  |  |  |  |  | 43,584,500 |
Issuance of common stock upon conversion of Series K convertible preferred stock |  |  |  |  |  |  |  |  | $ 451,050 |
Issuance of common stock upon conversion of Series K convertible preferred stock, shares |  |  |  |  |  |  |  |  | 45,105,000 |
Reclassification of restricted stock awards and units from equity to liability classified upon modification |  |  |  |  |  |  |  |  |  |
Exercise of common stock options |  |  |  |  |  |  |  |  | $ 69 |
Exercise of common stock options, shares |  |  |  |  |  |  |  |  | 6,944 |
Deemed dividend on Series I convertible preferred stock |  |  |  |  |  |  |  |  |  |
Deemed dividend on Series J convertible preferred stock |  |  |  |  |  |  |  |  |  |
Deemed dividend on Series K convertible preferred stock |  |  |  |  |  |  |  |  |  |
Common Stock To Be Issued [Member] |  |  |  |  |  |  |  |  |  |
Beginning balance, value | $ 10,809 | $ 10,809 | $ 10,809 | $ 25,879 | $ 39,383 | $ 39,383 | $ 10,809 | $ 39,383 | $ 39,383 | $ 51,272
Beginning balance, shares | 1,080,930 | 1,080,930 | 1,080,930 | 2,587,893 | 3,938,287 | 3,938,287 | 1,080,930 | 3,938,287 | 3,938,287 | 5,127,167
Issuance of restricted stock awards to the board of directors |  |  |  |  |  |  |  |  |  |
Issuance of restricted stock awards to the board of directors, shares |  |  |  |  |  |  |  |  |  |
Repurchase of restricted stock classified as liabilities |  |  |  |  |  |  |  |  |  |
Issuance of restricted stock in connection with the acquisition of The Spun |  |  |  |  |  |  |  |  |  |
Cashless exercise of common stock options |  |  |  |  |  |  |  |  |  |
Common stock withheld for taxes |  |  |  |  |  |  |  |  |  |
Common stock withheld for taxes, shares |  |  |  |  |  |  |  |  |  |
Proceeds from common stock private placement |  |  |  |  |  |  |  |  |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |  |  |  |  |  |  |  |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter, Shares |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with professional services |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series H convertible preferred stock |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series H convertible preferred stock, shares |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon vesting of restricted stock units |  |  |  |  |  |  |  |  |  |
Forfeiture of unvested restricted stock awards |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with the acquisition of Say Media |  |  |  | $ (11,074) | $ (13,504) |  |  |  |  |
Issuance of common stock in connection with the acquisition of Say Media, shares |  |  |  | (1,107,378) | (1,350,394) |  |  |  |  |
Beneficial conversion feature on Series H convertible preferred stock |  |  |  |  |  |  |  |  |  |
Deemed dividend on Series H convertible preferred stock |  |  |  |  |  |  |  |  |  |
Stock-based compensation |  |  |  |  |  |  |  |  |  |
Net loss |  |  |  |  |  |  |  |  |  |
Ending balance, value | $ 10,809 | $ 10,809 | $ 10,809 | $ 14,805 | $ 25,879 | $ 39,383 | $ 10,809 | $ 14,805 | $ 10,809 | $ 39,383
Ending balance, shares | 1,080,930 | 1,080,930 | 1,080,930 | 1,480,515 | 2,587,893 | 3,938,287 | 1,080,930 | 1,480,515 | 1,080,930 | 3,938,287
Issuance of common stock in connection with the merger of Say Media |  |  |  |  |  |  |  |  | $ (28,574) | $ (11,889)
Issuance of common stock in connection with the merger of Say Media, shares |  |  |  |  |  |  |  |  | (2,857,357) | (1,188,880)
Cashless exercise of common stock warrants |  |  |  |  |  |  |  |  |  |
Cashless exercise of common stock warrants, shares |  |  |  |  |  |  |  |  |  |
Forfeiture of restricted stock |  |  |  |  |  |  |  |  |  |
Forfeiture of restricted stock, shares |  |  |  |  |  |  |  |  |  |
Cashless exercise of common stock options |  |  |  |  |  |  |  |  |  |
Cashless exercise of common stock options, shares |  |  |  |  |  |  |  |  |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of 12% convertible debentures |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of 12% convertible debentures, shares |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of related embedded derivative liabilities of 12% convertible debentures |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series I convertible preferred stock |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series I convertible preferred stock, shares |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series J convertible preferred stock |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series J convertible preferred stock, shares |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series K convertible preferred stock |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series K convertible preferred stock, shares |  |  |  |  |  |  |  |  |  |
Reclassification of restricted stock awards and units from equity to liability classified upon modification |  |  |  |  |  |  |  |  |  |
Exercise of common stock options |  |  |  |  |  |  |  |  |  |
Exercise of common stock options, shares |  |  |  |  |  |  |  |  |  |
Deemed dividend on Series I convertible preferred stock |  |  |  |  |  |  |  |  |  |
Deemed dividend on Series K convertible preferred stock |  |  |  |  |  |  |  |  |  |
Additional Paid-in Capital [Member] |  |  |  |  |  |  |  |  |  |
Beginning balance, value | $ 173,313,043 | $ 145,178,960 | $ 139,658,166 | $ 43,992,975 | $ 39,819,901 | $ 35,562,766 | $ 139,658,166 | $ 35,562,766 | 35,562,766 | $ 23,413,077
Issuance of restricted stock awards to the board of directors | 495,000 | (822) | (8,052) |  |  | (5,625) |  |  | (5,625) | (8,333)
Repurchase of restricted stock classified as liabilities | 1,331 | 1,331 | 1,331 |  |  |  |  |  |  |
Issuance of restricted stock in connection with the acquisition of The Spun |  | (42,857) |  |  |  |  |  |  |  |
Cashless exercise of common stock options |  | (849) |  |  |  |  |  |  |  |
Common stock withheld for taxes | (28,649) | (40,630) |  | (40,371) | (109,992) | (167,412) |  |  | (512,976) | (252,033)
Proceeds from common stock private placement |  | 19,551,971 |  |  |  |  |  |  |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |  | (2,567) |  |  | 500,000 |  |  |  |
Issuance of common stock in connection with professional services |  |  | 121,875 |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series H convertible preferred stock | 48,485 |  |  | 290,909 |  |  |  |  | 290,909 |
Issuance of common stock upon vesting of restricted stock units | (5,000) |  |  |  |  |  |  |  |  |
Forfeiture of unvested restricted stock awards | 1,505 |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with the acquisition of Say Media |  |  |  |  |  |  |  |  |  |
Beneficial conversion feature on Series H convertible preferred stock |  |  |  | 132,663 |  |  |  |  | 502,000 |
Deemed dividend on Series H convertible preferred stock |  |  |  | (132,663) |  |  |  |  | (502,000) |
Stock-based compensation | 8,961,704 | 8,665,939 | 5,408,207 | 4,231,878 | 4,283,066 | 3,930,172 |  |  | 16,250,176 | 11,672,177
Net loss |  |  |  |  |  |  |  |  |  |
Ending balance, value | 182,787,419 | 173,313,043 | 145,178,960 | 48,475,391 | 43,992,975 | 39,819,901 | 182,787,419 | 48,475,391 | 139,658,166 | 35,562,766
Issuance of common stock in connection with the merger of Say Media |  |  |  |  |  |  |  |  |  |
Cashless exercise of common stock warrants |  |  |  |  |  |  |  |  |  | 729,793
Forfeiture of restricted stock |  |  |  |  |  |  |  |  | 4,000 | 8,250
Cashless exercise of common stock options |  |  |  |  |  |  |  |  |  | (165)
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |  |  |  |  |  |  |  | 500,000 |
Issuance of common stock upon conversion of 12% convertible debentures |  |  |  |  |  |  |  |  | $ 20,863,613 |
Issuance of common stock upon conversion of related embedded derivative liabilities of 12% convertible debentures |  |  |  |  |  |  |  |  | 10,929,996 |
Issuance of common stock upon conversion of Series I convertible preferred stock |  |  |  |  |  |  |  |  | $ 24,319,742 |
Issuance of common stock upon conversion of Series J convertible preferred stock |  |  |  |  |  |  |  |  | 23,890,696 |
Issuance of common stock upon conversion of Series K convertible preferred stock |  |  |  |  |  |  |  |  | 26,502,500 |
Reclassification of restricted stock awards and units from equity to liability classified upon modification |  |  |  |  |  |  |  |  | (3,800,734) |
Exercise of common stock options |  |  |  |  |  |  |  |  | 3,698 |
Deemed dividend on Series I convertible preferred stock |  |  |  |  |  |  |  |  | (5,082,000) |
Deemed dividend on Series J convertible preferred stock |  |  |  |  |  |  |  |  | (586,545) |
Deemed dividend on Series K convertible preferred stock |  |  |  |  |  |  |  |  | (9,472,050) |
Retained Earnings [Member] |  |  |  |  |  |  |  |  |  |
Beginning balance, value | (208,393,149) | (187,736,591) | (162,273,286) | (118,979,276) | (95,817,947) | (73,041,323) | (162,273,286) | (73,041,323) | (73,041,323) | (34,539,954)
Issuance of restricted stock awards to the board of directors |  |  |  |  |  |  |  |  |  |
Repurchase of restricted stock classified as liabilities |  |  |  |  |  |  |  |  |  |
Issuance of restricted stock in connection with the acquisition of The Spun |  |  |  |  |  |  |  |  |  |
Cashless exercise of common stock options |  |  |  |  |  |  |  |  |  |
Common stock withheld for taxes |  |  |  |  |  |  |  |  |  |
Proceeds from common stock private placement |  |  |  |  |  |  |  |  |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with professional services |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series H convertible preferred stock |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon vesting of restricted stock units |  |  |  |  |  |  |  |  |  |
Forfeiture of unvested restricted stock awards |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with the acquisition of Say Media |  |  |  |  |  |  |  |  |  |
Beneficial conversion feature on Series H convertible preferred stock |  |  |  |  |  |  |  |  |  |
Deemed dividend on Series H convertible preferred stock |  |  |  |  |  |  |  |  |  |
Stock-based compensation |  |  |  |  |  |  |  |  |  |
Net loss | (24,706,654) | (20,656,558) | (25,463,305) | (21,264,431) | (23,161,329) | (22,776,624) |  |  | (89,231,963) | (38,501,369)
Ending balance, value | $ (233,099,803) | $ (208,393,149) | $ (187,736,591) | $ (140,243,707) | $ (118,979,276) | $ (95,817,947) | $ (233,099,803) | $ (140,243,707) | (162,273,286) | (73,041,323)
Issuance of common stock in connection with the merger of Say Media |  |  |  |  |  |  |  |  |  |
Cashless exercise of common stock warrants |  |  |  |  |  |  |  |  |  |
Forfeiture of restricted stock |  |  |  |  |  |  |  |  |  |
Cashless exercise of common stock options |  |  |  |  |  |  |  |  |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of 12% convertible debentures |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of related embedded derivative liabilities of 12% convertible debentures |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series I convertible preferred stock |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series J convertible preferred stock |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon conversion of Series K convertible preferred stock |  |  |  |  |  |  |  |  |  |
Reclassification of restricted stock awards and units from equity to liability classified upon modification |  |  |  |  |  |  |  |  |  |
Exercise of common stock options |  |  |  |  |  |  |  |  |  |
Deemed dividend on Series I convertible preferred stock |  |  |  |  |  |  |  |  |  |
Deemed dividend on Series J convertible preferred stock |  |  |  |  |  |  |  |  |  |
Deemed dividend on Series K convertible preferred stock |  |  |  |  |  |  |  |  |  |

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