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Compensation Plans (Tables) | 9 Months Ended
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Sep. 30, 2021
Share-based Payment Arrangement [Abstract] |
Summary of Stock-based Compensation | Stock-based compensation and equity-based expense charged to operations or capitalized during the three months ended September 30, 2021 and 2020 are summarized as follows: Summary of Stock-based Compensation
|  | Restricted |  |  | Common |  |  | Common |  |  |  |  |  | Publisher |  |  |  |  |  |  |
|  | Stock |  |  | Stock |  |  | Equity |  |  | Outside |  |  | Partner |  |  | ABG |  |  |  |
|  | Awards |  |  | Awards |  |  | Awards |  |  | Options |  |  | Warrants |  |  | Warrants |  |  | Totals |
During the Three Months Ended September 30, 2021 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | 11,808 |  |  | $ | 23,217 |  |  | $ | 1,696,147 |  |  | $ | 967 |  |  | $ | - |  |  | $ | - |  |  | $ | 1,732,139 |
Selling and marketing |  |  | - |  |  |  | 3,970 |  |  |  | 1,341,948 |  |  |  | 75,193 |  |  |  | - |  |  |  | - |  |  |  | 1,421,111 |
General and administrative |  |  | 414,163 |  |  |  | 78,017 |  |  |  | 4,081,766 |  |  |  | - |  |  |  | - |  |  |  | 745,636 |  |  |  | 5,319,582 |
Total costs charged to operations |  |  | 425,971 |  |  |  | 105,204 |  |  |  | 7,119,861 |  |  |  | 76,160 |  |  |  | - |  |  |  | 745,636 |  |  |  | 8,472,832 |
Capitalized platform development |  |  | 2,328 |  |  |  | - |  |  |  | 483,854 |  |  |  | 2,690 |  |  |  | - |  |  |  | - |  |  |  | 488,872 |
Total stock-based compensation |  | $ | 428,299 |  |  | $ | 105,204 |  |  | $ | 7,603,715 |  |  | $ | 78,850 |  |  | $ | - |  |  | $ | 745,636 |  |  | $ | 8,961,704 |
During the Three Months Ended September 30, 2020 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | 35,610 |  |  | $ | 53,149 |  |  | $ | 1,178,276 |  |  | $ | 2,471 |  |  | $ | 992 |  |  | $ | - |  |  | $ | 1,270,498 |
Selling and marketing |  |  | 323,164 |  |  |  | 42,695 |  |  |  | 734,391 |  |  |  | 43,900 |  |  |  | - |  |  |  | - |  |  |  | 1,144,150 |
General and administrative |  |  | 80,306 |  |  |  | 127,786 |  |  |  | 855,390 |  |  |  | - |  |  |  | - |  |  |  | 364,248 |  |  |  | 1,427,730 |
Total costs charged to operations |  |  | 439,080 |  |  |  | 223,630 |  |  |  | 2,768,057 |  |  |  | 46,371 |  |  |  | 992 |  |  |  | 364,248 |  |  |  | 3,842,378 |
Capitalized platform development |  |  | 88,619 |  |  |  | 32,680 |  |  |  | 267,013 |  |  |  | 1,188 |  |  |  | - |  |  |  | - |  |  |  | 389,500 |
Total stock-based compensation |  | $ | 527,699 |  |  |  | 256,310 |  |  | $ | 3,035,070 |  |  | $ | 47,559 |  |  | $ | 992 |  |  | $ | 364,248 |  |  | $ | 4,231,878 |
Stock-based compensation and equity-based expense charged to operations or capitalized during the nine months ended September 30, 2021 and 2020 are summarized as follows:
|  | Restricted |  |  | Common |  |  | Common |  |  |  |  |  | Publisher |  |  |  |  |  |  |
|  | Stock |  |  | Stock |  |  | Equity |  |  | Outside |  |  | Partner |  |  | ABG |  |  |  |
|  | Awards |  |  | Awards |  |  | Awards |  |  | Options |  |  | Warrants |  |  | Warrants |  |  | Totals |
During the Nine Months Ended September 30, 2021 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | 60,838 |  |  | $ | 169,482 |  |  | $ | 4,694,925 |  |  | $ | 4,463 |  |  | $ | - |  |  | $ | - |  |  | $ | 4,929,708 |
Selling and marketing |  |  | - |  |  |  | 13,899 |  |  |  | 3,820,996 |  |  |  | 224,371 |  |  |  | - |  |  |  | - |  |  |  | 4,059,266 |
General and administrative |  |  | 559,505 |  |  |  | 297,283 |  |  |  | 10,344,247 |  |  |  | - |  |  |  | - |  |  |  | 1,498,217 |  |  |  | 12,699,252 |
Total costs charged to operations |  |  | 620,343 |  |  |  | 480,664 |  |  |  | 18,860,168 |  |  |  | 228,834 |  |  |  | - |  |  |  | 1,498,217 |  |  |  | 21,688,226 |
Capitalized platform development |  |  | 11,276 |  |  |  | 5,071 |  |  |  | 1,324,805 |  |  |  | 6,472 |  |  |  | - |  |  |  | - |  |  |  | 1,347,624 |
Total stock-based compensation |  | $ | 631,619 |  |  | $ | 485,735 |  |  | $ | 20,184,973 |  |  | $ | 235,306 |  |  | $ | - |  |  | $ | 1,498,217 |  |  | $ | 23,035,850 |
During the Nine Months Ended September 30, 2020 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | 108,936 |  |  | $ | 150,915 |  |  | $ | 3,261,542 |  |  | $ | 5,644 |  |  | $ | 36,654 |  |  | $ | - |  |  | $ | 3,563,691 |
Selling and marketing |  |  | 920,566 |  |  |  | 102,206 |  |  |  | 2,114,595 |  |  |  | 142,767 |  |  |  | - |  |  |  | - |  |  |  | 3,280,134 |
General and administrative |  |  | 238,558 |  |  |  | 437,614 |  |  |  | 2,430,553 |  |  |  | 150,577 |  |  |  | - |  |  |  | 1,084,826 |  |  |  | 4,342,128 |
Total costs charged to operations |  |  | 1,268,060 |  |  |  | 690,735 |  |  |  | 7,806,690 |  |  |  | 298,988 |  |  |  | 36,654 |  |  |  | 1,084,826 |  |  |  | 11,185,953 |
Capitalized platform development |  |  | 234,611 |  |  |  | 154,445 |  |  |  | 864,656 |  |  |  | 5,451 |  |  |  | - |  |  |  | - |  |  |  | 1,259,163 |
Total stock-based compensation |  | $ | 1,502,671 |  |  |  | 845,180 |  |  | $ | 8,671,346 |  |  | $ | 304,439 |  |  | $ | 36,654 |  |  | $ | 1,084,826 |  |  | $ | 12,445,116 |
Schedule of Unrecognized Compensation Expense | Unrecognized compensation expense and expected weighted-average period to be recognized related to the stock-based compensation awards and equity-based awards as of September 30, 2021 was as follows: Schedule of Unrecognized Compensation Expense
|  | Restricted |  |  | Common |  |  | Common |  |  |  |  |  | Publisher |  |  |  |  |  |  |
|  | Stock |  |  | Stock |  |  | Equity |  |  | Outside |  |  | Partner |  |  | ABG |  |  |  |
|  | Awards |  |  | Awards |  |  | Awards |  |  | Options |  |  | Warrants |  |  | Warrants |  |  | Totals |
Unrecognized compensation expense |  | $ | 2,750,000 |  |  | $ | - |  |  | $ | 54,255,910 |  |  | $ | 135,741 |  |  | $ | - |  |  | $ | 3,788,429 |  |  | $ | 60,930,080 |
Expected weighted-average period expected to be recognized (in years) |  |  | 1.68 |  |  |  | - |  |  |  | 2.14 |  |  |  | 0.44 |  |  |  | - |  |  |  | 1.63 |  |  |  | 2.08 |

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