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Balance Sheet Components (Tables) | 9 Months Ended | 12 Months Ended
--- | --- | ---
Sep. 30, 2021 | Dec. 31, 2020
Organization, Consolidation and Presentation of Financial Statements [Abstract] |  |
Schedule of Property and Equipment | Property and Equipment – Property and equipment are summarized as follows: Schedule of Property and Equipment
|  | As of |
|  | September 30, 2021 |  |  | December 31, 2020 |
Office equipment and computers |  | $ | 1,267,898 |  |  | $ | 1,341,292 |
Furniture and fixtures |  |  | 1,005 |  |  |  | 19,997 |
Leasehold improvements |  |  | - |  |  |  | 345,516 |
|  |  | 1,268,903 |  |  |  | 1,706,805 |
Less accumulated depreciation and amortization |  |  | (600,240 | ) |  |  | (577,367 | )
Net property and equipment |  | $ | 668,663 |  |  | $ | 1,129,438 |
| Property and equipment are summarized as follows: Schedule of Property and Equipment
|  | As of December 31, |
|  | 2020 |  |  | 2019 |
Office equipment and computers |  | $ | 1,341,292 |  |  | $ | 476,233 |
Furniture and fixtures |  |  | 19,997 |  |  |  | 193,914 |
Leasehold improvements |  |  | 345,516 |  |  |  | 307,550 |
|  |  | 1,706,805 |  |  |  | 977,697 |
Less accumulated depreciation and amortization |  |  | (577,367 | ) |  |  | (316,420 | )
Net property and equipment |  | $ | 1,129,438 |  |  | $ | 661,277 |
Summary of Platform Development Costs | Platform Development – Platform development costs are summarized as follows: Summary of Platform Development Costs
|  | September 30, 2021 |  |  | December 31, 2020 |
|  | As of |
|  | September 30, 2021 |  |  | December 31, 2020 |
Platform development |  | $ | 19,497,520 |  |  | $ | 16,027,428 |
Less accumulated amortization |  |  | (11,485,813 | ) |  |  | (8,671,820 | )
Net platform development |  | $ | 8,011,707 |  |  | $ | 7,355,608 |
| Platform development costs are summarized as follows: Summary of Platform Development Costs
|  | As of December 31, |
|  | 2020 |  |  | 2019 |
Platform development |  | $ | 16,027,428 |  |  | $ | 10,678,692 |
Less accumulated amortization |  |  | (8,671,820 | ) |  |  | (4,785,973 | )
Net platform development |  | $ | 7,355,608 |  |  | $ | 5,892,719 |
Summary of Platform Development Cost Activity | A summary of platform development activity for the nine months ended September 30, 2021 and year ended December 31, 2020 is as follows: Summary of Platform Development Cost Activity
|  | September 30, 2021 |  |  | December 31, 2020 |
|  | As of |
|  | September 30, 2021 |  |  | December 31, 2020 |
Platform development beginning of period |  | $ | 16,027,428 |  |  | $ | 10,678,692 |
Payroll-based costs capitalized during the period |  |  | 3,016,924 |  |  |  | 3,750,541 |
Total capitalized costs |  |  | 19,044,352 |  |  |  | 14,429,233 |
Stock-based compensation |  |  | 1,347,624 |  |  |  | 1,608,995 |
Dispositions |  |  | (894,456 | ) |  |  | (10,800 | )
Platform development end of period |  | $ | 19,497,520 |  |  | $ | 16,027,428 |
| A summary of platform development activity for the years ended December 31, 2020 and 2019 is as follows: Summary of Platform Development Cost Activity
|  | As of December 31, |
|  | 2020 |  |  | 2019 |
Platform development beginning of year |  | $ | 10,678,692 |  |  | $ | 6,833,900 |
Payroll-based costs capitalized during the year |  |  | 3,750,541 |  |  |  | 2,537,402 |
Total capitalized costs |  |  | 14,429,233 |  |  |  | 9,371,302 |
Stock-based compensation |  |  | 1,608,995 |  |  |  | 1,307,390 |
Dispositions during the year |  |  | (10,800 | ) |  |  | - |
Platform development end of year |  | $ | 16,027,428 |  |  | $ | 10,678,692 |
Schedule of Intangible Assets Subjects to Amortization | Intangible Assets – Intangible assets subject to amortization consisted of the following: Schedule of Intangible Assets Subjects to Amortization
|  | As of September 30, 2021 |  |  | As of December 31, 2020 |
|  | Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |  |  | Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Developed technology |  | $ | 19,070,857 |  |  | $ | (11,576,450 | ) |  | $ | 7,494,407 |  |  | $ | 19,070,857 |  |  | $ | (8,283,740 | ) |  | $ | 10,787,117 |
Noncompete agreement |  |  | 480,000 |  |  |  | (480,000 | ) |  |  | - |  |  |  | 480,000 |  |  |  | (480,000 | ) |  |  | - |
Trade name |  |  | 3,328,000 |  |  |  | (712,292 | ) |  |  | 2,615,708 |  |  |  | 3,328,000 |  |  |  | (503,342 | ) |  |  | 2,824,658 |
Subscriber relationships |  |  | 73,458,799 |  |  |  | (28,992,944 | ) |  |  | 44,465,855 |  |  |  | 73,458,799 |  |  |  | (18,105,041 | ) |  |  | 55,353,758 |
Advertiser relationships |  |  | 2,240,000 |  |  |  | (510,922 | ) |  |  | 1,729,078 |  |  |  | 2,240,000 |  |  |  | (332,515 | ) |  |  | 1,907,485 |
Database |  |  | 2,396,887 |  |  |  | (904,030 | ) |  |  | 1,492,857 |  |  |  | 1,140,000 |  |  |  | (531,183 | ) |  |  | 608,817 |
Subtotal amortizable intangible assets |  |  | 100,974,543 |  |  |  | (43,176,638 | ) |  |  | 57,797,905 |  |  |  | 99,717,656 |  |  |  | (28,235,821 | ) |  |  | 71,481,835 |
Website domain name |  |  | 20,000 |  |  |  | - |  |  |  | 20,000 |  |  |  | 20,000 |  |  |  | - |  |  |  | 20,000 |
Total intangible assets |  | $ | 100,994,543 |  |  | $ | (43,176,638 | ) |  | $ | 57,817,905 |  |  | $ | 99,737,656 |  |  | $ | (28,235,821 | ) |  | $ | 71,501,835 |
| Intangible assets subject to amortization consisted of the following: Schedule of Intangible Assets Subjects to Amortization
|  | Weighted Average |  | As of December 31, 2020 |  |  | As of December 31, 2019 |
|  | Useful Life (in years) |  | Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |  |  | Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Developed technology |  | 4.70 |  | $ | 19,070,857 |  |  | $ | (8,283,740 | ) |  | $ | 10,787,117 |  |  | $ | 19,138,104 |  |  | $ | (4,090,359 | ) |  | $ | 15,047,745 |
Noncompete agreement |  | 2.00 |  |  | 480,000 |  |  |  | (480,000 | ) |  |  | - |  |  |  | 480,000 |  |  |  | (252,000 | ) |  |  | 228,000 |
Trade name |  | 16.63 |  |  | 3,328,000 |  |  |  | (503,342 | ) |  |  | 2,824,658 |  |  |  | 3,328,000 |  |  |  | (224,745 | ) |  |  | 3,103,255 |
Subscriber relationships |  | 5.10 |  |  | 73,458,799 |  |  |  | (18,105,041 | ) |  |  | 55,353,758 |  |  |  | 73,458,799 |  |  |  | (3,587,837 | ) |  |  | 69,870,962 |
Advertiser relationships |  | 9.42 |  |  | 2,240,000 |  |  |  | (332,515 | ) |  |  | 1,907,485 |  |  |  | 2,240,000 |  |  |  | (94,635 | ) |  |  | 2,145,365 |
Database |  | 3.00 |  |  | 1,140,000 |  |  |  | (531,183 | ) |  |  | 608,817 |  |  |  | 1,140,000 |  |  |  | (151,183 | ) |  |  | 988,817 |
Subtotal amortizable intangible assets |  |  |  |  | 99,717,656 |  |  |  | (28,235,821 | ) |  |  | 71,481,835 |  |  |  | 99,784,903 |  |  |  | (8,400,759 | ) |  |  | 91,384,144 |
Website domain name |  | - |  |  | 20,000 |  |  |  | - |  |  |  | 20,000 |  |  |  | 20,000 |  |  |  | - |  |  |  | 20,000 |
Total intangible assets |  |  |  | $ | 99,737,656 |  |  | $ | (28,235,821 | ) |  | $ | 71,501,835 |  |  | $ | 99,804,903 |  |  | $ | (8,400,759 | ) |  | $ | 91,404,144 |
Schedule of Other Long-term Liabilities | Other Long-term Liabilities – Other long-term liabilities consisted of the following: Schedule of Other Long-term Liabilities
|  | September 30, 2021 |  |  | December 31, 2020 |
|  | As of |
|  | September 30, 2021 |  |  | December 31, 2020 |
Lease termination payments |  | $ | 7,269,469 |  |  | $ | 541,381 |
Deferred cash payments |  |  | 666,677 |  |  |  | - |
Other |  |  | 136,296 |  |  |  | 211,984 |
Other long-term liabilities |  | $ | 8,072,442 |  |  | $ | 753,365 |

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