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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2023

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from __________ to __________

Commission file number 1-12471

THE ARENA GROUP HOLDINGS, INC.

(Exact name of registrant as specified in its charter)

Delaware |  | 68-0232575
(State or other jurisdiction of incorporation or organization) |  | (I.R.S. Employer Identification No.)
200 Vesey Street, 24th Floor New York, New York |  | 10281
(Address of principal executive offices) |  | (Zip Code)

(212) 321-5002

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class |  | Trading Symbol(s) |  | Name of each exchange on which registered
Common Stock, par value $0.01 |  | AREN |  | NYSE American

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐ |  | Accelerated filer ☒
Non-accelerated filer ☐ |  | Smaller reporting company ☒
|  | Emerging growth company ☐

If an emerging growth company, indicated by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ or No ☒

As of August 11, 2023, the Registrant had 23,790,867 shares of common stock outstanding.

TABLE OF CONTENTS

| Page Number
PART I - FINANCIAL INFORMATION | 4
Item 1. Condensed Consolidated Financial Statements | 4
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations | 31
Item 3. Quantitative and Qualitative Disclosures About Market Risk | 43
Item 4. Controls and Procedures | 43
PART II - OTHER INFORMATION | 44
Item 1. Legal Proceedings | 44
Item 1A. Risk Factors | 44
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds | 44
Item 3. Defaults Upon Senior Securities | 44
Item 4. Mine Safety Disclosures | 44
Item 5. Other Information | 44
Item 6. Exhibits | 44
SIGNATURES | 45

2

Forward-Looking Statements

This Quarterly Report on Form 10-Q (this “Quarterly Report”) of The Arena Group Holdings, Inc. (the “Company,” “we,” “our,” and “us”) contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Forward-looking statements relate to future events or future performance and include, without limitation, statements concerning our business strategy, future revenues, market growth, capital requirements, product introductions, and expansion plans and the adequacy of our funding. Other statements contained in this Quarterly Report that are not historical facts are also forward-looking statements. We have tried, wherever possible, to identify forward-looking statements by terminology such as “may,” “will,” “could,” “should,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” and other stylistic variants denoting forward-looking statements.

We caution investors that any forward-looking statements presented in this Quarterly Report, or that we may make orally or in writing from time to time, are based on information currently available, as well as our beliefs and assumptions. The actual outcome related to forward-looking statements will be affected by known and unknown risks, trends, uncertainties, and factors that are beyond our control or ability to predict. Although we believe that our assumptions are reasonable, they are not guarantees of future performance, and some will inevitably prove to be incorrect. As a result, our actual future results can be expected to differ from our expectations, and those differences may be material. Accordingly, investors should use caution in relying on forward-looking statements, which are based only on known results and trends at the time they are made, to anticipate future results or trends. We detail other risks in our public filings with the Securities and Exchange Commission (the “SEC”), including in Part I, Item 1A., Risk Factors, in our Annual Report on Form 10-K for the year ended December 31, 2022 filed with the SEC on March 31, 2023. The discussion in this Quarterly Report should be read in conjunction with the condensed consolidated financial statements and notes thereto included in Part I, Item 1 of this Quarterly Report and our consolidated financial statements and notes thereto included in Part II, Item 8 of our Annual Report on Form 10-K for the year ended December 31, 2022.

This Quarterly Report and all subsequent written and oral forward-looking statements attributable to us or any person acting on our behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. We do not undertake any obligation to release publicly any revisions to our forward-looking statements to reflect events or circumstances after the date of this Quarterly Report except as may be required by law.

3

PART I – FINANCIAL INFORMATION

ITEM 1. FINANCIAL INFORMATION

THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES

Index to Condensed Consolidated Financial Statements

| PAGE
Condensed Consolidated Balance Sheets – June 30, 2023 (Unaudited) and December 31, 2022 | 5
Condensed Consolidated Statements of Operations (Unaudited) - Three Months and Six Months Ended June 30, 2023 and 2022 | 6
Condensed Consolidated Statements of Stockholders’ Deficiency (Unaudited) - Three Months and Six Months Ended June 30, 2023 and 2022 | 7
Condensed Consolidated Statements of Cash Flows (Unaudited) - Six Months Ended June 30, 2023 and 2022 | 9
Notes to Condensed Consolidated Financial Statements (Unaudited) | 10

4

THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

|  | June 30, 2023 (unaudited) |  |  | December 31, 2022 |
|  | ($ in thousands, except share data) |
Assets |  |  |  |  |  |  |  |
Current assets: |  |  |  |  |  |  |  |
Cash and cash equivalents |  | $ | 5,489 |  |  | $ | 13,871 |
Restricted cash |  |  | 502 |  |  |  | 502 |
Accounts receivable, net |  |  | 31,632 |  |  |  | 33,950 |
Subscription acquisition costs, current portion |  |  | 34,983 |  |  |  | 25,931 |
Prepayments and other current assets |  |  | 11,768 |  |  |  | 4,441 |
Total current assets |  |  | 84,374 |  |  |  | 78,695 |
Property and equipment, net |  |  | 483 |  |  |  | 735 |
Operating lease right-of-use assets |  |  | 279 |  |  |  | 372 |
Platform development, net |  |  | 9,788 |  |  |  | 10,330 |
Subscription acquisition costs, net of current portion |  |  | 12,354 |  |  |  | 14,133 |
Acquired and other intangible assets, net |  |  | 49,454 |  |  |  | 58,970 |
Other long-term assets |  |  | 1,025 |  |  |  | 1,140 |
Goodwill |  |  | 41,329 |  |  |  | 39,344 |
Total assets |  | $ | 199,086 |  |  | $ | 203,719 |
Liabilities, mezzanine equity and stockholders’ deficiency |  |  |  |  |  |  |  |
Current liabilities: |  |  |  |  |  |  |  |
Accounts payable |  | $ | 13,794 |  |  | $ | 12,863 |
Accrued expenses and other |  |  | 23,143 |  |  |  | 23,102 |
Line of credit |  |  | 14,907 |  |  |  | 14,092 |
Unearned revenue |  |  | 66,799 |  |  |  | 58,703 |
Subscription refund liability |  |  | 890 |  |  |  | 845 |
Operating lease liability |  |  | 456 |  |  |  | 427 |
Contingent consideration |  |  | 970 |  |  |  | - |
Liquidated damages payable |  |  | 6,142 |  |  |  | 5,843 |
Bridge notes |  |  | 35,844 |  |  |  | 34,805 |
Term debt |  |  | 66,183 |  |  |  | 65,684 |
Total current liabilities |  |  | 229,128 |  |  |  | 216,364 |
Unearned revenue, net of current portion |  |  | 17,080 |  |  |  | 19,701 |
Operating lease liability, net of current portion |  |  | 122 |  |  |  | 358 |
Liquidated damages payable, net of current portion |  |  | - |  |  |  | 494 |
Other long-term liabilities |  |  | 4,733 |  |  |  | 5,307 |
Deferred tax liabilities |  |  | 538 |  |  |  | 465 |
Total liabilities |  |  | 251,601 |  |  |  | 242,689 |
Commitments and contingencies (Note 19) |  |  | - |  |  |  | - |
Mezzanine equity: |  |  |  |  |  |  |  |
Series G redeemable and convertible preferred stock, $0.01 par value, $1,000 per share liquidation value and 1,800 shares designated; aggregate liquidation value: $168; Series G shares issued and outstanding: 168; common shares issuable upon conversion: 8,582 at June 30, 2023 and December 31, 2022 |  |  | 168 |  |  |  | 168 |
Series H convertible preferred stock, $0.01 par value, $1,000 per share liquidation value and 23,000 shares designated; aggregate liquidation value: $12,856 and $14,356; Series H shares issued and outstanding: 12,856 and 14,356; common shares issuable upon conversion: 1,774,128 and 1,981,128 at June 30, 2023 and December 31, 2022, respectively |  |  | 11,508 |  |  |  | 13,008 |
Total mezzanine equity |  |  | 11,676 |  |  |  | 13,176 |
Stockholders’ deficiency: |  |  |  |  |  |  |  |
Common stock, $0.01 par value, authorized 1,000,000,000 shares; issued and outstanding: 22,014,927 and 18,303,193 shares at June 30, 2023 and December 31, 2022, respectively |  |  | 219 |  |  |  | 182 |
Common stock to be issued |  |  | - |  |  |  | - |
Additional paid-in capital |  |  | 297,522 |  |  |  | 270,743 |
Accumulated deficit |  |  | (361,932 | ) |  |  | (323,071 | )
Total stockholders’ deficiency |  |  | (64,191 | ) |  |  | (52,146 | )
Total liabilities, mezzanine equity and stockholders’ deficiency |  | $ | 199,086 |  |  | $ | 203,719 |

See accompanying notes to condensed consolidated financial statements

5

THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(unaudited)

|  | 2023 |  |  | 2022 |  |  | 2023 |  |  | 2022 |
|  | Three Months Ended June 30, |  |  | Six Months Ended June 30, |
|  | 2023 |  |  | 2022 |  |  | 2023 |  |  | 2022 |
|  | ($ in thousands, except share data) |
Revenue |  | $ | 58,806 |  |  | $ | 53,752 |  |  | $ | 110,186 |  |  | $ | 101,995 |
Cost of revenue (includes amortization of platform development and developed technology for three months ended 2023 and 2022 of $2,323 and $2,375, respectively and for the six months ended 2023 and 2022 of $4,692 and $4,686, respectively) |  |  | 37,142 |  |  |  | 37,622 |  |  |  | 67,177 |  |  |  | 66,119 |
Gross profit |  |  | 21,664 |  |  |  | 16,130 |  |  |  | 43,009 |  |  |  | 35,876 |
Operating expenses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Selling and marketing |  |  | 19,503 |  |  |  | 17,483 |  |  |  | 37,472 |  |  |  | 34,699 |
General and administrative |  |  | 11,722 |  |  |  | 14,834 |  |  |  | 24,775 |  |  |  | 28,348 |
Depreciation and amortization |  |  | 4,735 |  |  |  | 4,444 |  |  |  | 9,501 |  |  |  | 8,646 |
Loss on impairment of assets |  |  | - |  |  |  | - |  |  |  | 119 |  |  |  | 257 |
Total operating expenses |  |  | 35,960 |  |  |  | 36,761 |  |  |  | 71,867 |  |  |  | 71,950 |
Loss from operations |  |  | (14,296 | ) |  |  | (20,631 | ) |  |  | (28,858 | ) |  |  | (36,074 | )
Other (expense) income |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Change in fair value of contingent consideration |  |  | 90 |  |  |  | - |  |  |  | (409 | ) |  |  | - |
Interest expense |  |  | (5,001 | ) |  |  | (2,506 | ) |  |  | (9,183 | ) |  |  | (5,326 | )
Liquidated damages |  |  | (177 | ) |  |  | (128 | ) |  |  | (304 | ) |  |  | (300 | )
Total other expenses |  |  | (5,088 | ) |  |  | (2,634 | ) |  |  | (9,896 | ) |  |  | (5,626 | )
Loss before income taxes |  |  | (19,384 | ) |  |  | (23,265 | ) |  |  | (38,754 | ) |  |  | (41,700 | )
Income tax (provision) benefit |  |  | (100 | ) |  |  | 1,741 |  |  |  | (107 | ) |  |  | 1,727 |
Loss from continuing operations |  |  | (19,484 | ) |  |  | (21,524 | ) |  |  | (38,861 | ) |  |  | (39,973 | )
Loss from discontinued operations, net of tax |  |  | - |  |  |  | (683 | ) |  |  | - |  |  |  | (683 | )
Net loss |  | $ | (19,484 | ) |  | $ | (22,207 | ) |  | $ | (38,861 | ) |  | $ | (40,656 | )
Basic and diluted net loss per common share: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Continuing operations |  | $ | (0.88 | ) |  | $ | (1.18 | ) |  | $ | (1.89 | ) |  | $ | (2.37 | )
Discontinued operations |  |  | - |  |  |  | (0.04 | ) |  |  | - |  |  |  | (0.04 | )
Basic and diluted net loss per common share |  | $ | (0.88 | ) |  | $ | (1.22 | ) |  | $ | (1.89 | ) |  | $ | (2.41 | )
Weighted average number of common shares outstanding – basic and diluted |  |  | 22,074,500 |  |  |  | 18,258,890 |  |  |  | 20,509,676 |  |  |  | 16,847,920 |

See accompanying notes to condensed consolidated financial statements.

6

THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ DEFICIENCY

(unaudited)

Three and Six Months Ended June 30, 2023

|  | Common Stock |  |  | Common Stock to be Issued |  |  | Additional Paid-in |  |  | Accumulated |  |  | Total Stockholders’ |
|  | Shares |  |  | Par Value |  |  | Shares |  |  | Par Value |  |  | Capital |  |  | Deficit |  |  | Deficiency |
|  | ($ in thousands, except per share data) |
Balance at March 31, 2023 |  |  | 21,773,078 |  |  | $ | 217 |  |  |  | 41,283 |  |  | $ | - |  |  | $ | 289,532 |  |  | $ | (342,448 | ) |  | $ | (52,699 | )
Issuance of common stock upon conversion of Series H convertible preferred stock |  |  | 207,000 |  |  |  | 2 |  |  |  | - |  |  |  | - |  |  |  | 1,498 |  |  |  | - |  |  |  | 1,500 |
Issuance of common stock in connection with settlement of Series H |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with settlement of Series H, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with the acquisition of Fexy Studios |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with the acquisition of Fexy Studios, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock withheld for taxes |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock withheld for taxes, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon exercise of stock options |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon exercise of stock option, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with registered direct offering |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with registered direct offering, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Reclassification to liability upon modification of common stock option |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with the acquisition of Athlon |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with the acquisition of Athlon, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Repurchase restricted stock classified as liabilities |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Repurchase restricted stock classified as liabilities, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with Say Media merger |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with Say Media merger, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon cashless exercise of stock option |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock upon cashless exercise of stock option, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock for restricted stock units in connection with an acquisition |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock for restricted stock units in connection with an acquisition, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with professional services |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with professional services, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock withheld for taxes upon issuance of underlying shares for restricted stock units |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock withheld for taxes upon issuance of underlying shares for restricted stock units, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with public offering |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with public offering, shares |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with the acquisition of SayMedia merger |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with the acquisition of SayMedia merger, shaes |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with settlement of liquidated damages |  |  | 11,766 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 45 |  |  |  | - |  |  |  | 45 |
Gain upon issuance of common stock in connection with settlement of liquidated damages |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 84 |  |  |  | - |  |  |  | 84 |
Issuance of common stock for restricted stock units |  |  | 23,083 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Costs incurred upon issuance of common stock in connection with registered direct offering |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | (67 | ) |  |  | - |  |  |  | (67 | )
Stock-based compensation |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 6,430 |  |  |  | - |  |  |  | 6,430 |
Net loss |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | (19,484 | ) |  |  | (19,484 | )
Balance at June 30, 2023 |  |  | 22,014,927 |  |  | $ | 219 |  |  |  | 41,283 |  |  | $ | - |  |  | $ | 297,522 |  |  | $ | (361,932 | ) |  | $ | (64,191 | )

|  | Common Stock |  |  | Common Stock to be Issued |  |  | Additional Paid-in |  |  | Accumulated |  |  | Total Stockholders’ |
|  | Shares |  |  | Par Value |  |  | Shares |  |  | Par Value |  |  | Capital |  |  | Deficit |  |  | Deficiency |
|  | ($ in thousands, except per share data) |
Balance at January 1, 2023 |  |  | 18,303,193 |  |  | $ | 182 |  |  |  | 41,283 |  |  | $ | - |  |  | $ | 270,743 |  |  | $ | (323,071 | ) |  | $ | (52,146 | )
Issuance of common stock in connection with settlement of Series H |  |  | 207,000 |  |  |  | 2 |  |  |  | - |  |  |  | - |  |  |  | 1,498 |  |  |  | - |  |  |  | 1,500 |
Issuance of common stock in connection with the acquisition of Fexy Studios |  |  | 274,692 |  |  |  | 3 |  |  |  | - |  |  |  | - |  |  |  | 1,997 |  |  |  | - |  |  |  | 2,000 |
Issuance of common stock in connection with settlement of liquidated damages |  |  | 47,252 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 369 |  |  |  | - |  |  |  | 369 |
Gain upon issuance of common stock in connection with settlement of liquidated damages |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 130 |  |  |  | - |  |  |  | 130 |
Issuance of common stock for restricted stock units |  |  | 420,459 |  |  |  | 4 |  |  |  | - |  |  |  | - |  |  |  | (4 | ) |  |  | - |  |  |  | - |
Common stock withheld for taxes |  |  | (202,382 | ) |  |  | (2 | ) |  |  | - |  |  |  | - |  |  |  | (1,421 | ) |  |  | - |  |  |  | (1,423 | )
Issuance of common stock upon exercise of stock options |  |  | 795 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Issuance of common stock in connection with registered direct offering |  |  | 2,963,918 |  |  |  | 30 |  |  |  | - |  |  |  | - |  |  |  | 11,114 |  |  |  | - |  |  |  | 11,144 |
Reclassification to liability upon modification of common stock option |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | (68 | ) |  |  | - |  |  |  | (68 | )
Stock-based compensation |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 13,164 |  |  |  | - |  |  |  | 13,164 |
Net loss |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | (38,861 | ) |  |  | (38,861 | )
Balance at June 30, 2023 |  |  | 22,014,927 |  |  | $ | 219 |  |  |  | 41,283 |  |  | $ | - |  |  | $ | 297,522 |  |  | $ | (361,932 | ) |  | $ | (64,191 | )

7

THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ DEFICIENCY

(unaudited)

Three and Six Months Ended June 30, 2022

|  | Common Stock |  |  | Common Stock to be Issued |  |  | Additional Paid-in |  |  | Accumulated |  |  | Total Stockholders’ |
|  | Shares |  |  | Par Value |  |  | Shares |  |  | Par Value |  |  | Capital |  |  | Deficit |  |  | Deficiency |
|  | ($ in thousands, except share data) |
Balance at March 31, 2022 |  |  | 17,504,730 |  |  | $ | 175 |  |  |  | 49,134 |  |  | $ | - |  |  | $ | 246,052 |  |  | $ | (270,662 | ) |  | $ | (24,435 | )
Issuance of common stock in connection with the acquisition of Athlon |  |  | 314,103 |  |  |  | 3 |  |  |  | - |  |  |  | - |  |  |  | 3,138 |  |  |  | - |  |  |  | 3,141 |
Issuance of common stock for restricted stock units |  |  | 21,600 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Repurchase of restricted stock classified as liabilities |  |  | (18,150 | ) |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Issuance of common stock in connection with Say Media merger |  |  | 7,851 |  |  |  | - |  |  |  | (7,851 | ) |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Issuance of common stock upon cashless exercise of stock option |  |  | 20 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Stock-based compensation |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 9,537 |  |  |  | - |  |  |  | 9,537 |
Net loss |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | (22,207 | ) |  |  | (22,207 | )
Balance at June 30, 2022 |  |  | 17,830,154 |  |  | $ | 178 |  |  |  | 41,283 |  |  | $ | - |  |  | $ | 258,727 |  |  | $ | (292,869 | ) |  | $ | (33,964 | )

|  | Common Stock |  |  | Common Stock to be Issued |  |  | Additional Paid-in |  |  | Accumulated |  |  | Total Stockholders’ |
|  | Shares |  |  | Par Value |  |  | Shares |  |  | Par Value |  |  | Capital |  |  | Deficit |  |  | Deficiency |
|  | ($ in thousands, except share data) |
Balance at January 1, 2022 |  |  | 12,635,591 |  |  | $ | 126 |  |  |  | 49,134 |  |  | $ | - |  |  | $ | 200,410 |  |  | $ | (252,213 | ) |  | $ | (51,677 | )
Balance |  |  | 12,635,591 |  |  | $ | 126 |  |  |  | 49,134 |  |  | $ | - |  |  | $ | 200,410 |  |  | $ | (252,213 | ) |  | $ | (51,677 | )
Issuance of common stock upon conversion of series H preferred stock |  |  | 70,380 |  |  |  | 1 |  |  |  | - |  |  |  | - |  |  |  | 510 |  |  |  | - |  |  |  | 511 |
Issuance of common stock in connection with the acquisition of Athlon |  |  | 314,103 |  |  |  | 3 |  |  |  | - |  |  |  | - |  |  |  | 3,138 |  |  |  | - |  |  |  | 3,141 |
Issuance of common stock in connection with the acquisition of SayMedia merger |  |  | 7,851 |  |  |  | - |  |  |  | (7,851 | ) |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Issuance of common stock for restricted stock units in connection with an acquisition |  |  | 16,760 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Issuance of common stock in connection with professional services |  |  | 14,617 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 184 |  |  |  | - |  |  |  | 184 |
Issuance of common stock in connection with settlement of liquidated damages |  |  | 505,655 |  |  |  | 5 |  |  |  | - |  |  |  | - |  |  |  | 6,680 |  |  |  | - |  |  |  | 6,685 |
Gain upon issuance of common stock in connection with settlement of liquidated damages |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 323 |  |  |  | - |  |  |  | 323 |
Issuance of common stock for restricted stock units |  |  | 176,811 |  |  |  | 2 |  |  |  | - |  |  |  | - |  |  |  | (2 | ) |  |  | - |  |  |  | - |
Common stock withheld for taxes upon issuance of underlying shares for restricted stock units |  |  | (67,023 | ) |  |  | (1 | ) |  |  | - |  |  |  | - |  |  |  | (555 | ) |  |  | - |  |  |  | (556 | )
Repurchase restricted stock classified as liabilities |  |  | (26,214 | ) |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Issuance of common stock in connection with public offering |  |  | 4,181,603 |  |  |  | 42 |  |  |  | - |  |  |  | - |  |  |  | 30,448 |  |  |  | - |  |  |  | 30,490 |
Issuance of common stock upon cashless exercise of stock option |  |  | 20 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Stock-based compensation |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 17,591 |  |  |  | - |  |  |  | 17,591 |
Net loss |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | (40,656 | ) |  |  | (40,656 | )
Balance at June 30, 2022 |  |  | 17,830,154 |  |  | $ | 178 |  |  |  | 41,283 |  |  | $ | - |  |  | $ | 258,727 |  |  | $ | (292,869 | ) |  | $ | (33,964 | )
Balance |  |  | 17,830,154 |  |  | $ | 178 |  |  |  | 41,283 |  |  | $ | - |  |  | $ | 258,727 |  |  | $ | (292,869 | ) |  | $ | (33,964 | )

See accompanying notes to condensed consolidated financial statements.

8

THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(unaudited)

|  | 2023 |  |  | 2022 |
|  | Six Months Ended June 30, |
|  | 2023 |  |  | 2022 |
|  | ($ in thousands) |
Cash flows from operating activities |  |  |  |  |  |  |  |
Net loss |  | $ | (38,861 | ) |  | $ | (40,656 | )
Adjustments to reconcile net loss to net cash used in operating activities: |  |  |  |  |  |  |  |
Depreciation of property and equipment |  |  | 197 |  |  |  | 245 |
Amortization of platform development and intangible assets |  |  | 13,996 |  |  |  | 13,087 |
Amortization of debt discounts |  |  | 1,645 |  |  |  | 934 |
Noncash and accrued interest |  |  | 602 |  |  |  | 69 |
Loss on impairment of assets |  |  | 119 |  |  |  | 257 |
Change in fair value of contingent consideration |  |  | 409 |  |  |  | - |
Liquidated damages |  |  | 304 |  |  |  | 300 |
Stock-based compensation |  |  | 12,616 |  |  |  | 16,466 |
Deferred income taxes |  |  | 73 |  |  |  | (1,782 | )
Bad debt expense |  |  | 54 |  |  |  | 372 |
Other |  |  | - |  |  |  | 185 |
Change in operating assets and liabilities net of effect of business combination: |  |  |  |  |  |  |  |
Accounts receivable, net |  |  | 2,213 |  |  |  | (83 | )
Subscription acquisition costs |  |  | (7,273 | ) |  |  | 2,143 |
Royalty fees |  |  | - |  |  |  | 7,500 |
Prepayments and other current assets |  |  | (7,327 | ) |  |  | 264 |
Other long-term assets |  |  | 8 |  |  |  | 13 |
Accounts payable |  |  | 742 |  |  |  | 335 |
Accrued expenses and other |  |  | (800 | ) |  |  | (7,131 | )
Unearned revenue |  |  | 5,526 |  |  |  | 945 |
Subscription refund liability |  |  | 45 |  |  |  | (693 | )
Operating lease liabilities |  |  | (114 | ) |  |  | (107 | )
Other long-term liabilities |  |  | (574 | ) |  |  | (128 | )
Net cash used in operating activities |  |  | (16,400 | ) |  |  | (7,465 | )
Cash flows from investing activities |  |  |  |  |  |  |  |
Purchases of property and equipment |  |  | - |  |  |  | (379 | )
Capitalized platform development |  |  | (2,132 | ) |  |  | (2,784 | )
Proceeds from sale of equity investment |  |  | - |  |  |  | 2,450 |
Payments for acquisition of business, net of cash acquired |  |  | (500 | ) |  |  | (9,481 | )
Net cash used in investing activities |  |  | (2,632 | ) |  |  | (10,194 | )
Cash flows from financing activities |  |  |  |  |  |  |  |
Proceeds (repayments) under line of credit, net borrowing |  |  | 815 |  |  |  | (4,180 | )
Proceeds from common stock registered direct offering |  |  | 11,500 |  |  |  | - |
Payments of issuance costs from common stock registered direct offering |  |  | (167 | ) |  |  | - |
Proceeds from common stock public offering, net of offering costs |  |  | - |  |  |  | 32,058 |
Payments of issuance costs from common stock public offering |  |  | - |  |  |  | (1,568 | )
Payment of deferred cash payments |  |  | (75 | ) |  |  | (453 | )
Payment of taxes from common stock withheld |  |  | (1,423 | ) |  |  | (556 | )
Payment of restricted stock liabilities |  |  | - |  |  |  | (2,152 | )
Net cash provided by financing activities |  |  | 10,650 |  |  |  | 23,149 |
Net increase (decrease) in cash, cash equivalents, and restricted cash |  |  | (8,382 | ) |  |  | 5,490 |
Cash, cash equivalents, and restricted cash – beginning of period |  |  | 14,373 |  |  |  | 9,851 |
Cash, cash equivalents, and restricted cash – end of period |  | $ | 5,991 |  |  | $ | 15,341 |
Cash, cash equivalents, and restricted cash |  |  |  |  |  |  |  |
Cash and cash equivalents |  | $ | 5,489 |  |  | $ | 14,839 |
Restricted cash |  |  | 502 |  |  |  | 502 |
Total cash, cash equivalents, and restricted cash |  | $ | 5,991 |  |  | $ | 15,341 |
Supplemental disclosure of cash flow information |  |  |  |  |  |  |  |
Cash paid for interest |  | $ | 7,140 |  |  | $ | 4,323 |
Cash paid for income taxes |  |  | 85 |  |  |  | - |
Noncash investing and financing activities |  |  |  |  |  |  |  |
Reclassification of stock-based compensation to platform development |  | $ | 548 |  |  | $ | 1,125 |
Issuance cost of offerings recorded in accrued expenses and other |  |  | 189 |  |  |  | - |
Issuance of common stock in connection with settlement of liquidated damages |  |  | 499 |  |  |  | 7,008 |
Issuance of common stock upon conversion of series H preferred stock |  |  | 1,500 |  |  |  | 511 |
Issuance of common stock in connection with acquisition |  |  | 2,000 |  |  |  | - |
Deferred cash payments recorded in connection with acquisitions |  |  | 246 |  |  |  | 1,889 |
Common stock issued in connection with acquisition of Athlon |  |  | - |  |  |  | 3,141 |
Assumptions of liabilities in connection with acquisition of Athlon |  |  | - |  |  |  | 12,642 |
Reclassification to liability upon common stock modification |  |  | 68 |  |  |  | - |

See accompanying notes to condensed consolidated financial statements.

9

THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(unaudited)

($ in thousands, unless otherwise stated)

1. Summary of Significant Accounting Policies

Basis of Presentation

The condensed consolidated financial statements include the accounts of The Arena Group Holdings, Inc. (formerly known as TheMaven, Inc.) and its wholly owned subsidiaries (“The Arena Group” or the “Company”), after eliminating all significant intercompany balances and transactions. The Company changed its legal name to The Arena Group Holdings, Inc. from TheMaven, Inc. on February 8, 2022.

The accompanying unaudited condensed consolidated financial statements have been prepared pursuant to the rules and regulations of the U.S. Securities and Exchange Commission (the “SEC”). Accordingly, they do not include all of the information and notes required by accounting principles generally accepted in the United States of America (“GAAP”) for complete audited financial statements. These condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements, which are included in The Arena Group’s Annual Report on Form 10-K for the year ended December 31, 2022, filed with the SEC on March 31, 2023.

The condensed consolidated financial statements as of June 30, 2023, and for the three and six months ended June 30, 2023 and 2022, are unaudited but, in management’s opinion, include all adjustments necessary for a fair presentation of the results of interim periods. All such adjustments are of a normal recurring nature. The year-end condensed consolidated balance sheet as of December 31, 2022, was derived from audited financial statements, but does not include all disclosures required by GAAP. The results of operations for interim periods are not necessarily indicative of the results to be expected for the entire fiscal year.

The Company is subject to continuing risks and uncertainties in connection with the current macroeconomic environment, including as a result of inflation, increasing interest rates, instability in the global banking system, geopolitical factors, including the ongoing Ukraine – Russia conflict, supply chain disruptions and the remaining effects of the COVID-19 pandemic. Given that certain of the Company’s sports businesses rely on sporting events to generate content and comprise a material portion of the Company’s revenues, the Company’s cash flows and results of operations could be negatively impacted by a significant downturn in economic activity, or general spending on sporting events or a general limitation of societal activity, due to market conditions, economic uncertainty or recession.

The Company operates in one reportable segment.

Reverse Stock Split

On February 8, 2022, the Company’s board of directors (the “Board”) approved a one-for-twenty-two (1-for-22) reverse stock split of its outstanding shares of common stock that was effective February 8, 2022. The Company’s common stock began trading on the NYSE American on February 9, 2022. At the effective time, every twenty-two shares of issued and outstanding common stock were automatically combined into one issued and outstanding share of common stock, without any change in the number of authorized shares. No fractional shares were issued as a result of the reverse stock split. Any fractional shares that would otherwise have resulted from the reverse stock split were rounded up to the next whole number.

10

Going Concern

The Company’s condensed consolidated financial statements have been prepared assuming that the Company will continue as a going concern, which contemplates the realization of assets and the liquidation of liabilities in the normal course of business. The Company’s condensed consolidated financial statements do not include any adjustments that might be necessary if it is unable to continue as a going concern.

For the six months ended June 30, 2023, the Company incurred a net loss of $38,861. For the six months ended June 30, 2023 and year ended December 31, 2022, the Company had cash on hand of $5,489 and $13,871 and a working capital deficit of $144,754 and $137,669, respectively. The Company’s net loss and working capital deficit have been evaluated by management to determine if the significance of those conditions or events would limit its ability to meet its obligations when due. Furthermore, since the Company’s Bridge Notes of $36,000, Senior Secured Notes of $62,691 and Delayed Draw Term Notes of $4,000 (each as described below), totaling $102,691 (collectively “its current debt”) are due within twelve months from the date these (unaudited) condensed consolidated financial statements were issued, unless the Company is able to refinance or extend its current debt beyond its current maturity, it may not be able to meet its obligations when due.

As a result, management determined there is substantial doubt about the Company’s ability to continue as a going concern for a one-year period following the financial statement issuance date, unless it is able to refinance or extend the maturities of its current debt.

The Company plans to refinance or extend the maturities of its current debt to alleviate the conditions that raise substantial doubt about its ability to continue as a going concern, however, there can be no assurance that the Company will be able to refinance or extend the maturities of its current debt (further details are provided under the heading Binding Letter of Intent in Note 20).

Use of Estimates

Preparation of condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported and disclosed in the financial statements and the accompanying notes. Actual results could differ materially from these estimates. On an ongoing basis, the Company evaluates its estimates, including those related to the allowance for credit losses, fair values of financial instruments, capitalization of platform development, intangible assets and goodwill, useful lives of intangible assets and property and equipment, income taxes, fair value of assets acquired and liabilities assumed in business acquisitions, determination of the fair value of stock-based compensation and valuation of derivatives liabilities and contingent liabilities, among others. The Company bases its estimates on assumptions, both historical and forward looking, that are believed to be reasonable, the results of which form the basis for making judgments about the carrying values of assets and liabilities.

Reclassifications

Certain prior year amounts have been reclassified to conform to current period presentation. These reclassifications were immaterial, both individually and in aggregate and did not impact previously reported net loss. In connection with the discontinued operations in the fourth quarter of 2022, previously reported prior periods are presented as discontinued operations (see Note 2).

Recently Adopted Accounting Standards

In March 2022, the Financial Accounting Standards Board (the “FASB”) issued ASU 2022-02, Financial Instruments-Credit Losses (Topic 326): Troubled Debt Restructurings and Vintage Disclosures, addressing areas identified by the FASB as part of its post-implementation review of its previously issued credit losses standard (ASU 2016-13) that introduced the current expected credit losses (CECL) model. ASU 2022-02 eliminates the accounting guidance for troubled debt restructurings by creditors that have adopted the CECL model and enhances disclosure requirements for certain loan refinancings and restructurings made with borrowers experiencing financial difficulty. This update requires an entity to disclose current-period gross write-offs for financing receivables and net investment in leases by year of origination in the vintage disclosures. As the Company has already adopted ASU 2016-13, the new guidance was adopted on January 1, 2023. The adoption of ASU 2022-02 did not have a material impact on the Company’s condensed consolidated financial statements.

11

Loss per Common Share

Basic loss per share is computed using the weighted average number of common shares outstanding during the period and excludes any dilutive effects of common stock equivalent shares, such as stock options, restricted stock, and warrants. All restricted stock awards are considered outstanding but are included in the computation of basic loss per common share only when the underlying restrictions expire, the shares are no longer forfeitable, and are thus vested. All restricted stock units are included in the computation of basic loss per common share only when the underlying restrictions expire, the shares are no longer forfeitable, and are thus vested. Contingently issuable shares are included in basic loss per common share only when there are no circumstances under which those shares would not be issued. Diluted loss per common share is computed using the weighted average number of common shares outstanding and common stock equivalent shares outstanding during the period using the treasury stock method.

The Company excluded the outstanding securities summarized below (capitalized terms are described herein), which entitle the holders thereof to acquire shares of the Company’s common stock, from its calculation of net loss per common share, as their effect would have been anti-dilutive. Common stock equivalent shares are excluded from the diluted calculations when a net loss is incurred as they would be anti-dilutive.

Schedule of Net Income (Loss) Per Common Share

|  | 2023 |  |  | 2022 |
|  | As of June 30, |
|  | 2023 |  |  | 2022 |
Series G convertible preferred stock |  |  | 8,582 |  |  |  | 8,582 |
Series H convertible preferred stock |  |  | 1,774,128 |  |  |  | 2,008,728 |
Financing warrants |  |  | 39,774 |  |  |  | 116,118 |
ABG Warrants |  |  | 999,540 |  |  |  | 999,540 |
AllHipHop warrants |  |  | 5,682 |  |  |  | 5,682 |
Publisher Partner Warrants |  |  | 9,800 |  |  |  | 16,174 |
Restricted stock awards |  |  | - |  |  |  | 97,402 |
Restricted stock units |  |  | 878,706 |  |  |  | 1,389,843 |
Common stock options |  |  | 5,878,838 |  |  |  | 6,638,828 |
Total |  |  | 9,595,050 |  |  |  | 11,280,897 |

2. Discontinued Operations

The Company, upon Board approval on September 15, 2022, discontinued (i.e., the “discontinued operations”) the Parade print business (“Parade Print”) that was acquired on April 1, 2022 (as part of the Parade acquisition, as further described below in Note 3), on November 13, 2022 (the last date of any obligation to deliver issues of Parade Print).

The table below sets forth the loss from discontinued operations for the period from April 1, 2022 to June 30, 2022:

Schedule of Discontinued Operations

Revenue |  | $ | 11,323 |
Cost of revenue |  |  | 9,106 |
Gross profit |  |  | 2,217 |
Operating expense: |  |  |  |
Selling and marketing |  |  | 1,825 |
General and administrative |  |  | 1,130 |
Total operating expenses |  |  | 2,955 |
Loss from discontinued operations |  |  | (738 | )
Income tax benefit |  |  | 55 |
Net loss from discontinued operations |  | $ | (683 | )

The discontinued operations of Parade Print also included Relish and Spry Living print products that were acquired as part of the Parade acquisition. Further information is provided under the heading Supplemental Pro Forma Information in Note 3 and in Note 16.

3. Acquisitions

The Company uses the acquisition method of accounting, which is based on ASC, Business Combinations (Topic 805), and uses the fair value concepts which requires, among other things, that most assets acquired, and liabilities assumed be recognized at their fair values as of the acquisition date.

2023 Acquisition

Teneology, Inc. – On January 11, 2023, the Company entered into an asset purchase agreement with Teneology, Inc., (“Teneology”) pursuant to which it acquired certain assets (consisting of the RoadFood media business, including digital and television assets; the Moveable Feast media business, including digital and television assets; the Fexy-branded content studio business; and the MonkeySee YouTube Channel media business, collectively “Fexy Studios”), for a purchase price of $3,307. The purchase price consisted of the following: (1) $500 cash paid at closing (including an advance payment of $250 prior to closing); (2) $75 deferred cash payments due in three equal installments of $25 on March 1, 2023 (paid), April 1, 2023 (paid) and May 1, 2023 (paid); (3) $200 deferred cash payment due on the first anniversary of the closing date, subject to certain indemnity provisions; and (4) the issuance of 274,692 shares of the Company’s common stock, subject to certain lock-up provisions, with a fair value of $2,000 on the transaction closing date (fair value was determined based on a preliminary independent appraisal); and which is subject to a put option under certain conditions (the “contingent consideration”) (as further described below in Note 10). The number of shares of the Company’s common stock issued was determined based on a $2,225 value using the common stock trading price on the day immediately preceding the January 11, 2023 closing date (on the closing date the common stock trading price was $7.94 per share). The agreement also provided for a cash retention pool for certain employees of $300, subject to vesting over three years upon continued employment and other conditions.

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The composition of the preliminary purchase price is as follows:

Schedule of Preliminary Purchase Price

Cash |  | $ | 500 |
Common stock |  |  | 2,000 |
Contingent consideration |  |  | 561 |
Deferred cash payments, as discounted |  |  | 246 |
Total purchase consideration |  | $ | 3,307 |

The Company accounted for the asset acquisition as a business combination in accordance with ASC 805 since the acquisition met the definition of a business under the applicable guidance.

The Company incurred $99 in transaction costs related to the acquisition, which primarily consisted of legal and accounting expenses. The acquisition-related expenses were recorded in general and administrative expenses on the condensed consolidated statements of operations.

The preliminary purchase price allocation resulted in the following amounts being allocated to the assets acquired and liabilities assumed at the closing date of the acquisition based upon their respective fair values as summarized below:

Schedule of Preliminary Price Allocation

Advertiser relationships |  | $ | 663 |
Brand names |  |  | 659 |
Goodwill |  |  | 1,985 |
Net assets acquired |  | $ | 3,307 |

The Company utilized an independent appraisal firm to assist in the preliminary determination of the fair values of the assets acquired and liabilities assumed, which required certain significant management assumptions and estimates. The fair value of the advertiser relationships were valued using the excess earnings method of the income approach and the brand names were valued using the relief-from-royalty method of the income approach. The estimated useful life is fifteen years (15.0 years) for the advertiser relationships and twelve years (12.0 years) for the brand names.

The excess-of purchase price over the fair value amounts assigned to the assets acquired and liabilities assumed represents goodwill from the acquisition. Goodwill is recorded as a non-current asset that is not amortized but is subject to an annual review for impairment. A portion of the goodwill will be deductible for tax purposes.

Supplemental Pro forma Information

The pro forma disclosures have been deemed impracticable for this acquisition since after making reasonable efforts the Company is unable to accept assumptions made by Teneology. The Company has determined, based on the information provided by Teneology and made available to the Company, that the earnings from the prior periods could not be verified since the acquisition only included certain activities of Teneology and financial statements were not available. In this regard, the Company: (1) made reasonable effort to obtain certain financial results of the certain activities but Teneology was unable to comply with this request; and (2) the presentation of the pro forma results and the assumptions made by Teneology management were unable to be independently substantiated.

2022 Acquisition

Athlon Holdings, Inc. - On April 1, 2022, the Company acquired 100% of the issued and outstanding capital stock of Athlon Holdings, Inc. (or Parade), a Tennessee corporation, for a purchase price of $15,854, as adjusted for the working capital adjustment as of the closing date of the transaction. The working capital adjustment is pending acceptance by the sellers (further details are provided in Note 19). As a part of the closing consideration, the Company also acquired cash of $1,840, that was further adjusted post-closing for the working capital adjustment. The purchase price of $15,854, as discounted, is comprised of (i) a cash portion of $12,827, with $11,840 paid at closing and $987 estimated to be paid post-closing (as further described below) and (ii) the issuance of 314,103 shares of the Company’s common stock with a fair market value of $3,141. The number of shares of the Company’s common stock issued was determined based on a $3,000 value using the common stock trading price for the 10 trading days preceding the April 1, 2022 closing date. Certain of Parade’s key employees entered into either advisory agreements or employment agreements with the Company. Parade operates in the United States.

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The amount estimated to be paid post-closing of $987 will be or was paid as follows: (i) $742 is expected to be paid upon receipts of certain tax refunds due to the sellers (consisting of $3,000 for the deferred cash payments, as discounted, less a $2,258 cash adjustment); and (ii) $245 was paid within two business days from the date the Company received proceeds from the sale of the equity interest in Just Like Falling Off a Bike, LLC that was held by Parade as of the closing date (paid on April 7, 2022).

The Company received a final valuation report from a third-party valuation firm after the preliminary purchase price was adjusted during the quarterly period ended September 30, 2022. After considering the results of the final valuation report, the Company estimated that the purchase consideration decreased by $321. The decrease in the purchase price was related to an increase in identifiable assets of $54, an increase in deferred tax liabilities of $27, with a decrease in the working capital adjustment of $321, resulting in a decrease in goodwill of $348.

The composition of the purchase price is as follows:

Schedule of Preliminary Purchase Price

Cash |  | $ | 12,085 |
Common stock |  |  | 3,141 |
Deferred cash payments, as discounted |  |  | 628 |
Total purchase consideration |  | $ | 15,854 |

The Company incurred $200 in transaction costs related to the acquisition, which primarily consisted of legal and accounting expenses. The acquisition-related expenses were recorded within general and administrative expense on the condensed consolidated statements of operations.

The purchase price allocation resulted in the following amounts being allocated to the assets acquired and liabilities assumed at the closing date of the acquisition based upon their respective fair values as summarized below:

Summary of Price Allocation for Acquisition

Cash |  | $ | 2,604 |
Accounts receivable |  |  | 10,855 |
Other current assets |  |  | 1,337 |
Equity investment |  |  | 2,450 |
Fixed assets |  |  | 108 |
Digital content |  |  | 355 |
Advertiser relationships |  |  | 6,202 |
Trade names |  |  | 2,261 |
Goodwill |  |  | 2,587 |
Accounts payable |  |  | (7,416 | )
Accrued expenses and other |  |  | (2,440 | )
Unearned revenue |  |  | (1,203 | )
Other long-term liabilities |  |  | (543 | )
Deferred tax liabilities |  |  | (1,303 | )
Net assets acquired |  | $ | 15,854 |

The Company utilized an independent appraisal firm to assist in the determination of the fair values of the assets acquired and liabilities assumed, which required certain significant management assumptions and estimates. The fair value of the digital content was determined using a cost approach. The fair values of the advertiser relationships were determined by projecting the acquired entity’s cash flows, deducting notional contributory asset charges on supporting assets (working capital, tangible assets, trade names, and the assembled workforce) to compute the excess cash flows associated with the advertiser relationships. The fair values of the trade names were determined by projecting revenue associated with each trade name and applying a royalty rate to compute the amount of the royalty payments the company is relieved from paying due to its ownership of the trade names. The estimated weighted average useful life is two years (2.00 years) for digital content, eight point seventy-five years (8.75 years) for advertiser relationships, and fourteen point five years (14.50 years) for trade names.

The excess purchase price over the fair value amounts assigned to the assets acquired and liabilities assumed represents goodwill from the acquisition. Goodwill is recorded as a non-current asset that is not amortized but is subject to an annual review for impairment. No portion of the goodwill related to the acquisition will be deductible for tax purposes.

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Supplemental Pro forma Information

The following table summarizes the results of operations of the Parade acquisition from the acquisition date included in the condensed consolidated results of operations and the unaudited pro forma results of operations of the combined entity had the date of the acquisition been as of the beginning of the reporting period during the year of the acquisition, or January 1, 2021:

Schedule of Supplemental Proforma Information

|  | Three Months Ended June 30, 2022 |  |  | Six Months Ended June 30, 2022 |
Parade continuing operations from acquisition date of April 1, 2022 (unaudited): |  |  |  |  |  |  |  |
Revenue |  | $ | 17,427 |  |  | $ | 17,427 |
Net income |  |  | 2,440 |  |  |  | 2,440 |
Combined entity continuing operations supplemental pro forma information had the acquisition date been January 1, 2021 (unaudited): |  |  |  |  |  |  |  |
Revenue: |  |  |  |  |  |  |  |
Parade |  | $ | 17,427 |  |  | $ | 33,337 |
Arena |  |  | 36,325 |  |  |  | 84,568 |
Total continuing operations supplemental pro forma revenue |  | $ | 53,752 |  |  | $ | 117,905 |
Net income (loss): |  |  |  |  |  |  |  |
Parade |  | $ | 2,440 |  |  | $ | 1,864 |
Arena |  |  | (24,647 | ) |  |  | (42,520 | )
Adjustment |  |  | (216 | ) |  |  | (432 | )
Total continuing operations supplemental pro forma net loss |  | $ | (22,423 | ) |  | $ | (41,088 | )

The information presented above is for illustrative purposes only and is not necessarily indicative of results that would have been achieved if the acquisition had occurred at the beginning of the Company’s reporting period and does not reflect the discontinued operations of Parade Print that was acquired on April 1, 2022 (as part of the Parade acquisition).

For the three months ended June 30, 2022, the adjustment of $216 related to recording of depreciation and amortization expense of the acquired fixed assets and intangible assets. For the six months ended June 30, 2022, the adjustment of $432 related to recording of depreciation and amortization expense of the acquired fixed assets and intangible assets.

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4. Balance Sheet Components

The components of certain balance sheet amounts are as follows:

Accounts Receivable – The Company receives payments from advertising customers based upon contractual payment terms; accounts receivable is recorded when the right to consideration becomes unconditional and are generally collected within 90 days. The Company generally receives payments from digital and print subscription customers at the time of sign up for each subscription; accounts receivable from merchant credit card processors are recorded when the right to consideration becomes unconditional and are generally collected weekly. Accounts receivable have been reduced by an allowance for doubtful accounts. The Company maintains the allowance for estimated losses resulting from the inability of the Company’s customers to make required payments. The allowance represents the current estimate of lifetime expected credit losses over the remaining duration of existing accounts receivable considering current market conditions and supportable forecasts when appropriate. The estimate is a result of the Company’s ongoing evaluation of collectability, customer creditworthiness, historical levels of credit losses, and future expectations. Accounts receivable are written off when deemed uncollectible and collection of the receivable is no longer being actively pursued. Accounts receivable as of June 30, 2023 and December 31, 2022 of $31,632 and $33,950, respectively, are presented net of allowance for doubtful accounts. The following table summarizes the allowance for doubtful accounts activity:

Schedule of Allowance For Doubtful Accounts

|  | Six Months Ended June 30, 2023 (unaudited) |  |  | Year Ended December 31, 2022 |
Allowance for doubtful accounts beginning of year |  | $ | 2,236 |  |  | $ | 1,578 |
Additions |  |  | 54 |  |  |  | 980 |
Deductions – write-offs |  |  | (1,363 | ) |  |  | (322 | )
Allowance for doubtful accounts end of period |  | $ | 927 |  |  | $ | 2,236 |

Subscription Acquisition Costs – Subscription acquisition costs include the incremental costs of obtaining a contract with a customer, paid to external parties, if the Company expects to recover those costs. The Company has determined that sales commissions paid on all third-party agent sales of subscriptions are direct and incremental and, therefore, meet the capitalization criteria. The Company has elected to apply the practical expedient to account for these costs at the portfolio level. The sales commissions paid to third-party agents are amortized as magazines are sent to the subscriber on an issue-by-issue basis. Subscription acquisition costs are included within selling and marketing expenses on the condensed consolidated statements of operations.

The current portion of the subscription acquisition costs as of June 30, 2023 and December 31, 2022 was $34,983 and $25,931, respectively. The noncurrent portion of the subscription acquisition costs as of June 30, 2023 and December 31, 2022 was $12,354 and $14,133, respectively. Subscription acquisition costs as of June 30, 2023 presented as current assets of $34,983 are expected to be amortized over a one-year period, or through June 30, 2024, and presented as long-term assets of $12,354 are expected to be amortized after the one-year period ending June 30, 2024.

Amortization of subscription acquisition costs of $19,347 and $18,458 for the six months ended June 30, 2023 and 2022, respectively, are included in selling and marketing expenses on the condensed consolidated statements of operations. No impairment losses have been recognized for subscription acquisition costs for the three and six months ended June 30, 2023 and 2022.

Prepayments and other current assets – Prepayments and other current assets are summarized as follows:

Schedule of Prepayments and Other Current Assets

|  | As of |
|  | June 30, 2023 (unaudited) |  |  | December 31, 2022 |
Prepaid expenses |  | $ | 3,267 |  |  | $ | 2,321 |
Prepaid supplies |  |  | 1,182 |  |  |  | 927 |
Refundable income and franchise taxes |  |  | 157 |  |  |  | 957 |
Unamortized debt costs |  |  | 216 |  |  |  | 216 |
Employee retention credits |  |  | 6,868 |  |  |  | - |
Other receivables |  |  | 78 |  |  |  | 20 |
Total prepayments and other current assets |  | $ | 11,768 |  |  | $ | 4,441 |

Under the provisions of the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) and the subsequent extensions of the Cares Act, the Company is eligible for refundable employee retention credits subject to certain criteria. The Company determined that it qualifies for the tax credit under the CARES Act. In connection with the CARES Act, the Company adopted a policy to recognize the employee retention credits when earned and to offset the credit against the related expenditure. For the six months ended June 30, 2023, the Company recorded the employee retention credits as a reduction to payroll and related expenses of $6,868 in operating expenses on the condensed consolidated statements of operations with a corresponding receivable included in prepaid expenses and other current assets on the condensed consolidated balance sheets.

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Property and Equipment – Property and equipment are summarized as follows:

Schedule of Property and Equipment

|  | As of |
|  | June 30, 2023 (unaudited) |  |  | December 31, 2022 |
Office equipment and computers |  | $ | 1,777 |  |  | $ | 1,744 |
Furniture and fixtures |  |  | 133 |  |  |  | 240 |
Property and equipment, Gross |  |  | 1,910 |  |  |  | 1,984 |
Less accumulated depreciation and amortization |  |  | (1,427 | ) |  |  | (1,249 | )
Net property and equipment |  | $ | 483 |  |  | $ | 735 |

Depreciation and amortization expense for the three months ended June 30, 2023 and 2022 was $83 and $131, respectively. Depreciation and amortization expense for the six months ended June 30, 2023 and 2022 was $197 and $245, respectively. Impairment charges for the three and six months ended June 30, 2023 of $0 and $55, respectively, were recorded for property and equipment on the condensed consolidated statements of operations. No impairment charges for the three and six months ended June 30, 2022 were recorded for property and equipment.

Platform Development – Platform development costs are summarized as follows:

Summary of Platform Development Costs

|  | As of |
|  | June 30, 2023 (unaudited) |  |  | December 31, 2022 |
Platform development |  | $ | 23,945 |  |  | $ | 21,493 |
Less accumulated amortization |  |  | (14,157 | ) |  |  | (11,163 | )
Net platform development |  | $ | 9,788 |  |  | $ | 10,330 |

A summary of platform development activity for the six months ended June 30, 2023 is as follows:

Summary of Platform Development Cost Activity

Platform development beginning of period |  | $ | 21,493 |
Payroll-based costs capitalized |  |  | 2,132 |
Less dispositions |  |  | (164 | )
Total capitalized costs |  |  | 23,461 |
Stock-based compensation |  |  | 548 |
Impairments |  |  | (64 | )
Platform development end of period |  | $ | 23,945 |

Amortization expense for the three months ended June 30, 2023 and 2022, was $1,585 and $1,413, respectively. Amortization expense for the six months ended June 30, 2023 and 2022, was $3,158 and $2,757, respectively. Amortization expense for platform development is included in cost of revenues on the condensed consolidated statements of operations. Impairment charges for the three and six months ended June 30, 2023 of $0 and $64, respectively, were recorded for the intangible assets on the condensed consolidated statements of operations. Impairment charges for the three and six months ended June 30, 2022 of $0 and $210, respectively, were recorded for platform development on the condensed consolidated statements of operations.

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Intangible Assets – Intangible assets subject to amortization consisted of the following:

Schedule of Intangible Assets Subjects to Amortization

|  | As of June 30, 2023 (unaudited) |  |  | As of December 31, 2022 |
|  | Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |  |  | Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Developed technology |  | $ | 17,333 |  |  | $ | (16,416 | ) |  | $ | 917 |  |  | $ | 17,333 |  |  | $ | (14,883 | ) |  | $ | 2,450 |
Trade name |  |  | 5,380 |  |  |  | (1,391 | ) |  |  | 3,989 |  |  |  | 5,380 |  |  |  | (1,180 | ) |  |  | 4,200 |
Brand name |  |  | 12,774 |  |  |  | (1,641 | ) |  |  | 11,133 |  |  |  | 12,115 |  |  |  | (908 | ) |  |  | 11,207 |
Subscriber relationships |  |  | 73,459 |  |  |  | (54,398 | ) |  |  | 19,061 |  |  |  | 73,459 |  |  |  | (47,146 | ) |  |  | 26,313 |
Advertiser relationships |  |  | 15,965 |  |  |  | (2,180 | ) |  |  | 13,785 |  |  |  | 15,302 |  |  |  | (1,368 | ) |  |  | 13,934 |
Database |  |  | 2,397 |  |  |  | (1,961 | ) |  |  | 436 |  |  |  | 2,397 |  |  |  | (1,753 | ) |  |  | 644 |
Digital content |  |  | 355 |  |  |  | (222 | ) |  |  | 133 |  |  |  | 355 |  |  |  | (133 | ) |  |  | 222 |
Total intangible assets |  | $ | 127,663 |  |  | $ | (78,209 | ) |  | $ | 49,454 |  |  | $ | 126,341 |  |  | $ | (67,371 | ) |  | $ | 58,970 |

Intangible assets subject to amortization were recorded as part of the Company’s business acquisitions. Amortization expense for the three months ended June 30, 2023 and 2022 was $5,390 and $5,275, respectively, of which amortization expense for developed technology of $738 and $962, respectively, is included in cost of revenues on the condensed consolidated statements of operations. Amortization expense for the six months ended June 30, 2023 and 2022 was $10,838 and $10,330, respectively, of which amortization expense for developed technology of $1,534 and $1,929, respectively, is included in cost of revenues on the condensed consolidated statements of operations. No impairment charges for the three and six months ended June 30, 2023 were recorded for the intangible assets. Impairment charges for the three and six months ended June 30, 2022 of $0 and $47, respectively, were recorded for the intangible assets on the condensed consolidated statements of operations.

5. Leases

The Company’s real estate lease for the use of office space is subleased (as further described below). The Company’s current lease is a long-term operating lease with a remaining fixed payment term of 1.26 years.

The table below presents supplemental information related to operating leases:

Schedule of Supplemental Information Related to Operating Leases

|  | Six Months Ended June 30, |
|  | 2023 |  |  | 2022 |
Operating lease costs during the period (1) |  | $ | 399 |  |  | $ | 453 |
Cash payments included in the measurement of operating lease liabilities during the period |  | $ | 241 |  |  | $ | 234 |
Weighted-average remaining lease term (in years) as of period-end |  |  | 1.26 |  |  |  | 2.26 |
Weighted-average discount rate during the period |  |  | 9.9 | % |  |  | 9.9 | %

(1) | Operating lease costs is presented net of sublease income that is not material.

The Company generally utilizes its incremental borrowing rate based on information available at the commencement of the lease in determining the present value of future payments since the implicit rate for the Company’s leases is not readily determinable.

Variable lease expense includes rental increases that are not fixed, such as those based on amounts paid to the lessor based on cost or consumption, such as maintenance and utilities.

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The components of operating lease costs were as follows:

Schedule of Operating Lease Costs

|  | 2023 |  |  | 2022 |  |  | 2023 |  |  | 2022 |
|  | Three Months Ended June 30, |  |  | Six Months Ended June 30, |
|  | 2023 |  |  | 2022 |  |  | 2023 |  |  | 2022 |
Operating lease costs: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | - |  |  | $ | - |  |  | $ | - |  |  | $ | - |
Selling and marketing |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
General and administrative |  |  | 159 |  |  |  | 328 |  |  |  | 454 |  |  |  | 562 |
Total operating lease costs (1) |  |  | 159 |  |  |  | 328 |  |  |  | 454 |  |  |  | 562 |
Sublease income |  |  | - |  |  |  | (54 | ) |  |  | (55 | ) |  |  | (109 | )
Total |  | $ | 159 |  |  | $ | 274 |  |  | $ | 399 |  |  | $ | 453 |

(1) | Includes certain costs associated with a business membership agreement (see below) that permits access to certain office space for the three and six months ended June 30, 2023 of $0 and $155, respectively, and month-to-month lease arrangements for the three and six months ended June 30, 2023 of $96 and $171, respectively.

Maturities of the operating lease liability as of June 30, 2023 are summarized as follows:

Summary of Maturity of Lease Liabilities

Years Ending December 31, |  |  |  |
2023 (remaining six months of the year) |  | $ | 245 |
2024 |  |  | 373 |
Minimum lease payments |  |  | 618 |
Less imputed interest |  |  | (40 | )
Present value of operating lease liability |  | $ | 578 |
Current portion of operating lease liability |  | $ | 456 |
Long-term portion of operating lease liability |  |  | 122 |
Total operating lease liability |  | $ | 578 |

Sublease Agreement – In November 2021, the Company entered into an agreement to sublease its leased office space for the duration of its operating lease through September 2024. As of June 30, 2023, the Company is entitled to receive sublease income of $351.

Business Membership – Effective October 1, 2021, the Company entered into a business membership agreement with York Factory LLC, doing business as SaksWorks, that permits access to certain office space with furnishings (the “membership”). This membership provides a certain number of accounts that equate to the use of the space granted, or membership accounts. Effective June 1, 2022, the SaksWorks membership agreement was amended and assigned to Convene SW MSA Holdings, LLC (“Convene”). The term of the membership agreement with Convene is for twenty-seven months from the initial effective date of October 1, 2021 with SaksWorks. The annual membership fee with Convene is $620 ($500 for a dedicated membership area and $120 for minimum membership accounts) payable in equal monthly installments. The membership agreement also provides for: (1) additional membership accounts at predetermined pricing; and (2) renewal of the membership agreement at the end of the term for a twelve-month period at the then-current market price and pricing structure on such renewal date. As of June 30, 2023, the Company had $464 of remaining payments under the membership agreement with Convene.

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6. Goodwill

The changes in carrying value of goodwill are as follows:

Schedule of Changes in Carrying Value of Goodwill

|  | As of |
|  | June 30, 2023 (unaudited) |  |  | December 31, 2022 |
Carrying value at beginning of year |  | $ | 39,344 |  |  | $ | 19,619 |
Goodwill acquired in acquisition of Parade |  |  | - |  |  |  | 2,587 |
Goodwill acquired in acquisition of Men’s Journal |  |  | - |  |  |  | 17,138 |
Goodwill acquired in acquisition of Fexy Studios |  |  | 1,985 |  |  |  | - |
Goodwill acquired in acquisition |  |  | 1,985 |  |  |  | - |
Carrying value at end of period |  | $ | 41,329 |  |  | $ | 39,344 |

7. Line of Credit

SLR Credit Facility – On December 15, 2022, the Company entered into an amendment to its financing and security agreement for its line of credit with SLR Digital Finance LLC (formerly FPP Finance LLC) (“SLR”), pursuant to which (i) the maximum amount of advances available was increased to $40,000 (subject to certain limits and eighty-five (85%) of eligible accounts receivable), (ii) the interest rate on the line of credit was amended to be the prime rate plus 4.0% per annum of the amount advanced (subject to minimum utilization of at least 10% of the maximum amount of advances available) (as of June 30, 2023 the rate was 12.25%), and (iii) the maturity of the line of credit was extended to December 31, 2024; provided that the maturity date will be December 31, 2023 if the Company has not refinanced, repaid or extended all of its Senior Secured Notes (as defined below) due December 31, 2023 by August 31, 2023, and provided further, that SLR will be entitled to accelerate the maturity date of the obligations if the Company has not refinanced, repaid or extended all of its Senior Secured Notes due December 31, 2023 by September 30, 2023. In the event that the line of credit is accelerated, the Company will be obligated to pay SLR a termination fee of $900. The amendment also permitted the Company to enter into the Bridge Notes (as defined below). The line of credit is for working capital purposes and is secured by a first lien on all the Company’s cash and accounts receivable and a second lien on all other assets. In connection with the line of credit, the Company incurred debt costs of $441 that are being amortized over the life of the line of credit with the unamortized balance, as of June 30, 2023, reflected in prepayment and other current assets of $216 and other long-term assets of $109. As of December 31, 2022, the unamortized balance was reflected in prepayments and other current assets of $216 and other long-term assets of $216. As of June 30, 2023, the effective interest rate on the line of credit was 12.7%. As of June 30, 2023 and December 31, 2022, the balance outstanding under the line of credit was $14,907 and $14,092, respectively, as reflected on the condensed consolidated balance sheets.

Information for the three and six months ended June 30, 2023 and 2022 with respect to interest expense related to the line of credit is provided under the heading Interest Expense in Note 12.

8. Restricted Stock Liabilities

On December 15, 2020, the Company entered into an amendment for certain restricted stock awards and units that were previously issued to certain employees in connection with a previous merger with HubPages. Pursuant to the amendment, the Company agreed to purchase the vested restricted stock awards, at a price of $88.00 per share in 24 equal monthly installments on the second business day of each calendar month beginning on January 4, 2021, subject to certain conditions.

The Company recorded the repurchase of 26,214 shares of the Company’s restricted common stock (18,150 shares during the three months ended June 30, 2022, and 26,214 shares during the six months ended June 30, 2022) on the condensed consolidated statements of stockholders’ deficiency. Effective April 4, 2022, there are no longer any shares of the Company’s common stock subject to repurchase. During the six months ended June 30, 2022, the Company paid $2,307 in cash for the repurchase ($2,152 in principal and $155 in interest).

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Further details are provided under the heading Repurchases of Restricted Stock in Note 18.

9. Liquidated Damages Payable

Liquidated damages were recorded as a result of the following: (i) certain registration rights agreements provide for damages if the Company does not register certain shares of the Company’s common stock within the requisite time frame (the “Registration Rights Damages”); and (ii) certain securities purchase agreements provide for damages if the Company does not maintain its periodic filings with the SEC within the requisite time frame (the “Public Information Failure Damages”).

Obligations with respect to the liquidated damages payable are summarized as follows:

Summary of Liquidated Damages

|  | As of June 30, 2023 (unaudited) |
|  | Registration Rights Damages |  |  | Public Information Failure Damages |  |  | Accrued Interest |  |  | Balance |
MDB common stock to be issued (1) |  | $ | 15 |  |  | $ | - |  |  | $ | - |  |  | $ | 15 |
Series H convertible preferred stock |  |  | 618 |  |  |  | 626 |  |  |  | 644 |  |  |  | 1,888 |
Convertible debentures |  |  | - |  |  |  | 704 |  |  |  | 322 |  |  |  | 1,026 |
Series J convertible preferred stock |  |  | 932 |  |  |  | 932 |  |  |  | 635 |  |  |  | 2,499 |
Series K convertible preferred stock |  |  | 263 |  |  |  | 226 |  |  |  | 225 |  |  |  | 714 |
Total |  | $ | 1,828 |  |  | $ | 2,488 |  |  | $ | 1,826 |  |  | $ | 6,142 |

|  | As of December 31, 2022 |
|  | Registration Rights Damages |  |  | Public Information Failure Damages |  |  | Accrued Interest |  |  | Balance |
MDB common stock to be issued (1) |  | $ | 15 |  |  | $ | - |  |  | $ | - |  |  | $ | 15 |
Series H convertible preferred stock |  |  | 618 |  |  |  | 626 |  |  |  | 570 |  |  |  | 1,814 |
Convertible debentures |  |  | - |  |  |  | 704 |  |  |  | 280 |  |  |  | 984 |
Series J convertible preferred stock |  |  | 932 |  |  |  | 932 |  |  |  | 525 |  |  |  | 2,389 |
Series K convertible preferred stock |  |  | 437 |  |  |  | 478 |  |  |  | 220 |  |  |  | 1,135 |
Total |  | $ | 2,002 |  |  | $ | 2,740 |  |  | $ | 1,595 |  |  | $ | 6,337 |

(1) | Consists of shares of common stock issuable to MDB Capital Group, LLC (“MDB”).

As of June 30, 2023 and December 31, 2022, the short-term liquidated damages payable were $6,142 and $5,843, respectively, and the long-term liquidated damages payable were, $0 and $494, respectively. The long-term portion was converted into shares of the Company’s common stock, as further described below. The Company will continue to accrue interest on the liquidated damages balance at 1.0% per month based on the balance outstanding as of June 30, 2023, or $6,142, until paid. There is no scheduled date when the unpaid liquidated damages become due. The Series K convertible preferred stock remains subject to Registration Rights Damages and Public Information Failure Damages, which will accrue in certain circumstances, limited to 6% of the aggregate amount invested.

On February 8, 2023, the Company entered into a stock purchase agreement with an investor, where the Company was liable for liquidated damages, pursuant to which the Company agreed to the issue 47,252 shares of its common stock at a price equal to $10.56 per share (determined based on the volume-weighted average price of the Company’s common stock at the close of trading on the sixty (60) previous trading days), to the investor in lieu of an aggregate of $499 owed in liquidated damages as of the conversion date. On February 10, 2023 and April 10, 2023, the Company issued 35,486 and 11,766 shares of its common stock, respectively, in satisfaction of the liquidated damages. The Company prepared and filed a registration statement covering the resale of these shares of the Company’s common stock issued in lieu of payment of these liquidated damages in cash. During the six months ending June 30, 2023, the Company recorded $369 ($45 on April 10, 2023 and $324 on February 10, 2023) in connection with the issuance of shares of the Company’s common stock and a gain of $130 ($84 on April 10, 2023 and $46 on February 10, 2023) on the settlement of the liquidated damages, totaling $499, which was recorded in additional paid-in capital on the condensed consolidated statement of stockholders’ deficiency.

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10. Fair Value

The Company estimates the fair value of financial instruments using available market information and valuation methodologies the Company believes to be appropriate for these purposes. Considerable judgment and a high degree of subjectivity are involved in developing these estimates and, accordingly, they are not necessarily indicative of amounts the Company would realize upon disposition.

The fair value hierarchy consists of three broad levels of inputs that may be used to measure fair value, which are described below:

Level 1. Quoted prices (unadjusted) in active markets for identical assets or liabilities;

Level 2. Inputs other than quoted prices included within Level 1 that are either directly or indirectly observable; and

Level 3. Assets or liabilities for which fair value is based on valuation models with significant unobservable pricing inputs and which result in the use of management estimates.

The Company accounted for certain common stock issued in connection with the Fexy Studios acquisition that is subject to a put option (which provides for a cash payment to the sellers on the first anniversary date of the closing (or January 11, 2024) in the event the common stock trading price on such date is less than the common stock trading price on the day immediately preceding the acquisition date, or $8.10 per share), as a derivative liability, which requires the Company to carry such amounts on its condensed consolidated balance sheets as a liability at fair value, as adjusted at each reporting period-end.

Liabilities measured at fair value on a recurring basis consisted of the following as of June 30, 2023:

Schedule of Fair Value of Financial Instruments

|  | Fair Value |  |  | Quoted Prices in Active Markets for Identical Assets (Level 1) |  |  | Significant Other Observable Inputs (Level 2) |  |  | Significant Unobservable Inputs (Level 3) |
Contingent consideration |  | $ | 970 |  |  | $ | - |  |  | $ | 970 |  |  | $ | - |

Contingent Consideration – The fair value of the contingent consideration is primarily dependent on the common stock trading price on the first anniversary of the closing of Fexy Studios, or January 11, 2024. The estimated fair value was calculated using the Black-Scholes option pricing model using the following inputs: (i) $8.10 exercise price equal to the closing price of the Company’s common stock at the acquisition date; (ii) $4.58 closing price of the Company’s common stock as of the reporting date; (iii) 0.53 years for the expected term; (iv) 5.07% annualized risk free rate; (v) 70.00% selected volatility and (vi) 0.0% dividend yield. For the three and six months ended June 30, 2023, the change in valuation of the contingent consideration of $90 in income and $409 in expense, respectively, was recognized in other (expense) income on the condensed consolidated statement of operations.

11. Bridge Notes

On December 15, 2022, the Company issued $36,000 aggregate principal amount of senior secured notes (the “Bridge Notes”) pursuant to a third amended and restated note purchase agreement (as described below) with BRF Finance Co., LLC, (“BRF”) an affiliated entity of B. Riley Financial, Inc. (“B. Riley”), in its capacity as agent for the purchasers and as purchaser. The Company received net proceeds of $34,728 from the issuance of the Bridge Notes. Interest on the Bridge Notes is payable in cash at a rate of 12% per annum quarterly in arrears on March 31, 2023, June 30, 2023, September 30, 2023, and December 31, 2023; provided that, on March 1, 2023, May 1, 2023, and July 1, 2023, the interest rate on the Bridge Notes will increase by 1.5% per annum, with maturity on December 31, 2023. The Bridge Notes are subject to certain mandatory prepayment requirements, including, but not limited to, a requirement that the Company apply the net proceeds from certain debt incurrences or equity offerings to repay the Bridge Notes. The Company may elect to prepay the Bridge Notes, at any time, in whole or in part with no premium or penalty. The Bridge Notes are secured by liens on the same collateral that secures indebtedness under the Company’s outstanding Senior Secured Notes (as defined below) and are guaranteed by the Company’s subsidiaries that guarantee the Senior Secured Notes. The Bridge Notes provide for certain covenants and event of default provisions similar to those contained in the Senior Secured Notes. In connection with the Bridge Notes, the Company incurred debt costs of $1,272 that are being amortized over the expected life of the debt. As of June 30, 2023, the effective interest rate was 19.0%. As of June 30, 2023 and December 31, 2022, the balance outstanding under the Bridge Notes was $35,844 ($36,000 principal balance less unamortized debt costs of $156) and $34,805 ($36,000 principal balance less unamortized debt costs of $1,195), respectively.

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Information for the three and six months ended June 30, 2023 with respect to interest expense related to the Bridge Notes is provided under the heading Interest Expense in Note 12.

12. Term Debt

Senior Secured Notes

As of June 30, 2023 and December 31, 2022, the Company had an outstanding obligation with BRF, in its capacity as agent for the purchasers and as purchaser, pursuant to a third amended and restated note purchase agreement (the “Senior Secured Notes”) entered into on December 15, 2022, where it amended the second amended and restated note purchase agreement issued on January 23, 2022.

The Senior Secured Notes, prior to and including the third amended and restated note purchase agreement, provide for:

| ● | a provision for the Company to enter into Delayed Draw Term Notes (as described below), in an aggregate principal amount of $9,928 as of December 31, 2021 (the Company repaid $5,928 on December 31, 2022);
| ● | a provision where the Company added $13,852 to the principal balance of the notes for interest payable on the notes on last day of a fiscal quarter from September 30, 2020 to December 31, 2021 as payable in-kind;
| ● | a provision where the paid in-kind interest can be paid in shares of the Company’s common stock based upon the conversion rate specified in the Certificate of Designation for the Series K convertible preferred stock, subject to certain adjustments;
| ● | an interest rate of 10.0% per annum, subject to adjustment in the event of default, with a provision that within one (1) business day after receipt of cash proceeds from any issuance of equity interests, unless waived, the Company will prepay certain obligations in an amount equal to such cash proceeds, net of underwriting discounts and commissions;
| ● | interest on the notes payable after February 15, 2022, at the agent’s sole discretion, either (a) in cash quarterly in arrears on the last day of each fiscal quarter or (b) by continuing to add such interest due on such payment dates to the principal amount of the notes;
| ● | a maturity date of December 31, 2023, subject to certain acceleration conditions;
| ● | all borrowings under the notes to be collateralized by substantially all assets of the Company; and
| ● | the Company to enter into the Bridge Notes for $36,000 and to increase the line of credit with SLR in an aggregate principal amount not to exceed $40,000.

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Delayed Draw Term Notes

As of June 30, 2023 and December 31, 2022, the Company had an outstanding obligation with BRF, in its capacity as agent for the purchasers and as purchaser, pursuant to a third amended and restated note purchase agreement (the “Delayed Draw Term Notes”) entered into on December 15, 2022, where it amended the second amended and restated note purchase agreement issued on January 23, 2022.

The Delayed Draw Term Notes, prior to and including the third amended and restated note purchase agreement, provide for:

| ● | an interest rate of 10.0% per annum, subject to adjustment in the event of default;
| ● | interest on the notes payable after February 15, 2022, at the agent’s sole discretion, either (a) in cash quarterly in arrears on the last day of each fiscal quarter or (b) by continuing to add such interest due on such payment dates to the principal amount of the notes;
| ● | a maturity date on December 31, 2023, subject to certain acceleration terms; and
| ● | all borrowings under the notes to be collateralized by substantially all assets of the Company.

The following table summarizes the term debt:

Schedule of Long Term Debt

|  | As of June 30, 2023 (unaudited) |  |  | As of December 31, 2022 |
|  | Principal Balance |  |  | Unamortized Discount and Debt Issuance Costs |  |  | Carrying Value |  |  | Principal Balance |  |  | Unamortized Discount and Debt Issuance Costs |  |  | Carrying Value |
Senior Secured Notes, as amended, matures December 31, 2023 |  | $ | 62,691 |  |  | $ | (456 | ) |  | $ | 62,235 |  |  | $ | 62,691 |  |  | $ | (904 | ) |  | $ | 61,787 |
Delayed Draw Term Notes, as amended, matures December 31, 2023 |  |  | 4,000 |  |  |  | (52 | ) |  |  | 3,948 |  |  |  | 4,000 |  |  |  | (103 | ) |  |  | 3,897 |
Total |  | $ | 66,691 |  |  | $ | (508 | ) |  | $ | 66,183 |  |  | $ | 66,691 |  |  | $ | (1,007 | ) |  | $ | 65,684 |

As of June 30, 2023 and December 31, 2022, the term debt carrying value of $66,183 and $65,684, respectively, was reflected as a current liability on the condensed consolidated balance sheets. As of June 30, 2023, the effective interest rate of the Senior Secured Notes and Delayed Draw Term Notes were 11.4% and 12.5%, respectively.

The Company’s principal maturities of the term debt are due December 31, 2023 in the amount of $66,691.

Information for the three and six months ended June 30, 2023 and 2022 with respect to interest expense related to the term debt is provided below.

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Interest Expense

The following table represents interest expense:

Summary of Interest Expense

|  | 2023 |  |  | 2022 |  |  | 2023 |  |  | 2022 |
|  | Three Months Ended June 30, |  |  | Six Months Ended June 30, |
|  | 2023 |  |  | 2022 |  |  | 2023 |  |  | 2022 |
Amortization of debt costs: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Line of credit |  | $ | 53 |  |  | $ | - |  |  | $ | 107 |  |  | $ | - |
Bridge Notes |  |  | 411 |  |  |  | - |  |  |  | 1,039 |  |  |  | - |
Senior Secured Notes |  |  | 225 |  |  |  | 223 |  |  |  | 448 |  |  |  | 574 |
Delayed Draw Term Notes |  |  | 26 |  |  |  | 51 |  |  |  | 51 |  |  |  | 360 |
Total amortization of debt costs |  |  | 715 |  |  |  | 274 |  |  |  | 1,645 |  |  |  | 934 |
Noncash and accrued interest: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Parade |  |  | - |  |  |  | 69 |  |  |  | - |  |  |  | 69 |
Other accrued interest |  |  | 602 |  |  |  | - |  |  |  | 602 |  |  |  | - |
Total noncash and accrued interest |  |  | 602 |  |  |  | 69 |  |  |  | 602 |  |  |  | 69 |
Cash paid interest: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Line of credit |  |  | 309 |  |  |  | - |  |  |  | 747 |  |  |  | - |
Bridge Notes |  |  | 1,320 |  |  |  | - |  |  |  | 2,447 |  |  |  | - |
Senior Secured Notes |  |  | 1,585 |  |  |  | 1,585 |  |  |  | 3,152 |  |  |  | 3,152 |
Delayed Draw Term Notes |  |  | 101 |  |  |  | 251 |  |  |  | 201 |  |  |  | 499 |
Other |  |  | 369 |  |  |  | 327 |  |  |  | 389 |  |  |  | 672 |
Total cash paid interest |  |  | 3,684 |  |  |  | 2,163 |  |  |  | 6,936 |  |  |  | 4,323 |
Total interest expense |  | $ | 5,001 |  |  | $ | 2,506 |  |  | $ | 9,183 |  |  | $ | 5,326 |

Noncash and accrued interest of $204 as of December 31, 2022, related to the Bridge Notes, was paid in cash during the six months ended June 30, 2023.

13. Preferred Stock

The Company has the authority to issue 1,000,000 shares of preferred stock, $0.01 par value per share, consisting of authorized and/or outstanding shares as of June 30, 2023 as follows:

| ● | 1,800 authorized shares designated as “Series G Convertible Preferred Stock”, of which 168 shares are outstanding.
| ● | 23,000 authorized shares designated as “Series H Convertible Preferred Stock” (as further described below), of which 12,856 shares are outstanding.

Series H Convertible Preferred Stock – All the outstanding shares of Series H convertible preferred stock automatically convert into shares of the Company’s common stock on the fifth anniversary of the initial first closing, or August 10, 2023, at the conversion price of $7.26 per share. Further information is provided under the heading Series H Convertible Preferred Stock in Note 20.

14. Stockholders’ Equity

Common Stock

The Company has the authority to issue 1,000,000,000 shares of common stock, $0.01 par value per share.

On March 31, 2023, the Company entered into common stock purchase agreements with certain purchasers, pursuant to which the Company issued and sold in a registered direct offering an aggregate of 2,963,918 shares of the Company’s common stock, $0.01 par value per share at a purchase price of $3.88 per share. The gross proceeds received were $11,500 and after deducting offering expenses of $356, the Company received net proceeds of $11,144, as reflected on the condensed consolidated statements of stockholder’s deficiency. No underwriter or placement agent participated in the registered direct offering. The net proceeds were intended for working capital and other general corporate purposes. Further information is provided in Note 18.

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On April 17, 2023, the Company recorded the issuance of 207,000 shares of the Company’s common stock as a result of the conversion of 1,500 shares of the Company’s Series H convertible preferred stock with a corresponding amount of $1,500 (1,500 shares at $1,000 stated par value per share), as reflected on the condensed consolidated statement of stockholders’ deficiency.

On January 24, 2022, the Company entered into several stock purchase agreements with several investors, where the Company was liable for liquidated damages, pursuant to which the Company issued an aggregate of 505,655 shares of its common stock at a price equal to $13.86 per share (determined based on the volume-weighted average price of the Company’s common stock at the close of trading on the sixty (60) previous trading days), to the investors in lieu of an aggregate of $7,008 owed in liquidated damages. The Company recorded $6,685 in connection with the issuance of shares of the Company’s common stock and recognized a gain of $323 on the settlement of the liquidated damages, which was recorded as additional paid-in capital on the condensed consolidated statement of stockholders’ deficiency.

On February 15, 2022 and March 11, 2022, the Company raised gross proceeds of $34,498 pursuant to a firm commitment underwritten public offering of 4,181,603 shares of the Company’s common stock (on February 15, 2022 the Company issued 3,636,364 shares and on March 11, 2022 the Company issued 545,239 shares pursuant to the underwriter’s overallotment that was exercised on March 10, 2022), at a public offering price of $8.25 per share. The Company received net proceeds of $32,058, after deducting underwriting discounts and commissions and other offering costs payable by the Company. In addition, the Company directly incurred offering costs of $1,568 and recorded $30,490 upon the issuance of its common stock, as reflected on the condensed consolidated statements of stockholders’ deficiency.

Between March 22, 2022 and March 25, 2022, the Company recorded the issuance of 70,380 shares of the Company’s common stock upon conversion of 510 shares of the Company’s Series H convertible preferred stock, as reflected on the condensed consolidated statements of stockholders’ deficiency.

15. Compensation Plans

The Company provides stock-based and equity-based compensation in the form of (a) restricted stock awards and restricted stock units to certain employees (the “Restricted Stock”), (b) stock option awards, unrestricted stock awards and stock appreciation rights to employees, directors and consultants under various plans (the “Common Stock Options”), and (c) common stock warrants, referred to as the ABG Warrants and Publisher Partner Warrants (collectively the “Warrants”) as referenced in the below table.

Stock-based compensation and equity-based expense charged to operations or capitalized are summarized as follows:

Summary of Stock-based Compensation

|  | Three Months Ended June 30, 2023 |
|  | Restricted Stock |  |  | Common Stock Options |  |  | Warrants |  |  | Totals |
Cost of revenue |  | $ | 664 |  |  | $ | 1,090 |  |  | $ | 6 |  |  | $ | 1,760 |
Selling and marketing |  |  | 63 |  |  |  | 352 |  |  |  | - |  |  |  | 415 |
General and administrative |  |  | 2,335 |  |  |  | 1,429 |  |  |  | 250 |  |  |  | 4,014 |
Total costs charged to operations |  |  | 3,062 |  |  |  | 2,871 |  |  |  | 256 |  |  |  | 6,189 |
Capitalized platform development |  |  | - |  |  |  | 241 |  |  |  | - |  |  |  | 241 |
Total stock-based compensation |  | $ | 3,062 |  |  | $ | 3,112 |  |  | $ | 256 |  |  | $ | 6,430 |

|  | Three Months Ended June 30, 2022 |
|  | Restricted Stock |  |  | Common Stock Options |  |  | Warrants |  |  | Totals |
Cost of revenue |  | $ | 1,031 |  |  | $ | 1,691 |  |  | $ | - |  |  | $ | 2,722 |
Selling and marketing |  |  | 73 |  |  |  | 712 |  |  |  | - |  |  |  | 785 |
General and administrative |  |  | 2,786 |  |  |  | 2,326 |  |  |  | 480 |  |  |  | 5,592 |
Total costs charged to operations |  |  | 3,890 |  |  |  | 4,729 |  |  |  | 480 |  |  |  | 9,099 |
Capitalized platform development |  |  | - |  |  |  | 438 |  |  |  | - |  |  |  | 438 |
Total stock-based compensation |  | $ | 3,890 |  |  | $ | 5,167 |  |  | $ | 480 |  |  | $ | 9,537 |

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|  | Six Months Ended June 30, 2023 |
|  | Restricted Stock |  |  | Common Stock Options |  |  | Warrants |  |  | Totals |
Cost of revenue |  | $ | 1,458 |  |  | $ | 2,381 |  |  | $ | 6 |  |  | $ | 3,845 |
Selling and marketing |  |  | 128 |  |  |  | 740 |  |  |  | - |  |  |  | 868 |
General and administrative |  |  | 4,687 |  |  |  | 2,720 |  |  |  | 496 |  |  |  | 7,903 |
Total costs charged to operations |  |  | 6,273 |  |  |  | 5,841 |  |  |  | 502 |  |  |  | 12,616 |
Capitalized platform development |  |  | - |  |  |  | 548 |  |  |  | - |  |  |  | 548 |
Total stock-based compensation |  | $ | 6,273 |  |  | $ | 6,389 |  |  | $ | 502 |  |  | $ | 13,164 |

|  | Six Months Ended June 30, 2022 |
|  | Restricted Stock |  |  | Common Stock Options |  |  | Warrants |  |  | Totals |
Cost of revenue |  | $ | 1,899 |  |  | $ | 2,980 |  |  | $ | - |  |  | $ | 4,879 |
Selling and marketing |  |  | 146 |  |  |  | 1,239 |  |  |  | - |  |  |  | 1,385 |
General and administrative |  |  | 4,644 |  |  |  | 4,563 |  |  |  | 995 |  |  |  | 10,202 |
Total costs charged to operations |  |  | 6,689 |  |  |  | 8,782 |  |  |  | 995 |  |  |  | 16,466 |
Capitalized platform development |  |  | - |  |  |  | 1,125 |  |  |  | - |  |  |  | 1,125 |
Total stock-based compensation |  | $ | 6,689 |  |  | $ | 9,907 |  |  | $ | 995 |  |  | $ | 17,591 |

Unrecognized compensation expense and expected weighted-average period to be recognized related to the stock-based compensation awards and equity-based awards as of June 30, 2023 were as follows:

Schedule of Unrecognized Compensation Expense

|  | As of June 30, 2023 |
|  | Restricted Stock |  |  | Common Stock Options |  |  | Warrants |  |  | Totals |
Unrecognized compensation expense |  | $ | 7,182 |  |  | $ | 10,188 |  |  | $ | 543 |  |  | $ | 17,913 |
Weighted average period expected to be recognized (in years) |  |  | 1.28 |  |  |  | 1.30 |  |  |  | 0.62 |  |  |  | 1.28 |

Modification of Awards – On February 28, 2023, the Company modified certain equity awards as a result of the resignation of a senior executive employee where 38,026 restricted stock units with time-based vesting that were unvested were vested and 21,117 options for shares of the Company’s common stock with time-based vesting that were unvested were vested, each subject to compliance with applicable securities laws and certain other provisions. In connection with the modification of these equity awards, the Company agreed to purchase a total of 45,632 options of shares of the Company’s common stock (including previously vested options of shares of the Company’s common stock of 24,515) as of the resignation date of the employee at a price of $10.29 per share, reduced by the exercise price and required tax withholdings, subject to certain conditions. The modification of the equity awards resulted in the unamortized costs being recognized at the modification date. The cash price of $10.29 per option less the strike price of $8.82 per option resulted in incremental cost of $68 being recognized at the modification date. The modification resulted in liability classification of the equity awards, with $68 paid during the six months ended June 30, 2023.

On June 30, 2023, the Company modified certain equity awards upon the resignation of a senior executive employee pursuant to which unvested restricted stock units for 42,635 shares of the Company’s common stock vested, and unvested options for 29,701 shares of the Company’s common stock vested with the exercise period extended for the 10-year contractual term of the options from the grant date of the award. In connection with the termination, the unamortized costs of the awards of $773 was recognized at the termination date and $284 of incremental cost was recognized as a result of the option award modification upon termination of the senior executive.

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Publisher Partner Warrants – On March 13, 2023, the Company issued 9,800 warrants for shares of the Company’s common stock (3,000 warrants were issued with an effective date of November 3, 2022 and an exercise price of $10.56 and 6,800 warrants were issued with an effective date of March 13, 2023 and an exercise price of $5.30) under the warrant incentive plan approved on November 2, 2022, referred to as the New Publisher Partner Warrants, with the following terms: (i) one-third of the warrants will become exercisable and vest on the one-year anniversary of the issuance; (ii) the remaining warrants will become exercisable and vest in a series of twenty-four (24) successive equal monthly installments following the first anniversary of the issuance; and (iii) a five-year term. The issuance of the New Publisher Partner Warrants is administered by management and approved by the Board.

Amendment to Stock Compensation Plan – On April 16, 2023 the Board approved an increase to the number of shares of the Company’s common stock reserved for issuance under the 2022 Stock and Incentive Compensation Plan from 1,800,000 shares to 3,600,000 shares, which was subsequently approved by the Company’s stockholders on June 1, 2023.

16. Revenue Recognition

Disaggregation of Revenue

The following table provides information about disaggregated revenue by category, geographical market and timing of revenue recognition:

Schedule of Disaggregation of Revenue

|  | 2023 |  |  | 2022 |  |  | 2023 |  |  | 2022 |
|  | Three Months Ended June 30, |  |  | Six Months Ended June 30, |
|  | 2023 |  |  | 2022 |  |  | 2023 |  |  | 2022 |
Revenue by category: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Digital revenue |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Digital advertising |  | $ | 29,295 |  |  | $ | 24,691 |  |  | $ | 52,799 |  |  | $ | 46,337 |
Digital subscriptions |  |  | 3,378 |  |  |  | 5,490 |  |  |  | 7,249 |  |  |  | 11,951 |
Licensing and syndication revenue |  |  | 4,433 |  |  |  | 4,461 |  |  |  | 9,055 |  |  |  | 7,429 |
Other digital revenue |  |  | 1,334 |  |  |  | 419 |  |  |  | 1,970 |  |  |  | 916 |
Total digital revenue |  |  | 38,440 |  |  |  | 35,061 |  |  |  | 71,073 |  |  |  | 66,633 |
Print revenue |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Print advertising |  |  | 3,336 |  |  |  | 2,975 |  |  |  | 5,418 |  |  |  | 4,343 |
Print subscriptions |  |  | 17,030 |  |  |  | 15,716 |  |  |  | 33,695 |  |  |  | 31,019 |
Total print revenue |  |  | 20,366 |  |  |  | 18,691 |  |  |  | 39,113 |  |  |  | 35,362 |
Total |  | $ | 58,806 |  |  | $ | 53,752 |  |  | $ | 110,186 |  |  | $ | 101,995 |
Revenue by geographical market: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
United States |  | $ | 56,491 |  |  | $ | 51,849 |  |  | $ | 106,056 |  |  | $ | 99,170 |
Other |  |  | 2,315 |  |  |  | 1,903 |  |  |  | 4,130 |  |  |  | 2,825 |
Total |  | $ | 58,806 |  |  | $ | 53,752 |  |  | $ | 110,186 |  |  | $ | 101,995 |
Revenue by timing of recognition: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
At point in time |  | $ | 55,428 |  |  | $ | 48,262 |  |  | $ | 102,937 |  |  | $ | 90,044 |
Over time |  |  | 3,378 |  |  |  | 5,490 |  |  |  | 7,249 |  |  |  | 11,951 |
Total |  | $ | 58,806 |  |  | $ | 53,752 |  |  | $ | 110,186 |  |  | $ | 101,995 |
Total revenue |  | $ | 58,806 |  |  | $ | 53,752 |  |  | $ | 110,186 |  |  | $ | 101,995 |

For the three and six months ended June 30, 2022, disaggregated revenue represents revenue from continuing operations.

Contract Balances

The timing of the Company’s performance under its various contracts often differs from the timing of the customer’s payment, which results in the recognition of a contract asset or a contract liability. A contract asset is recognized when a good or service is transferred to a customer and the Company does not have the contractual right to bill for the related performance obligations. A contract liability is recognized when consideration is received from the customer prior to the transfer of goods or services.

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The following table provides information about contract balances:

Schedule of Contract with Customer, Asset and Liability

|  | June 30, 2023 (unaudited) |  |  | December 31, 2022 |
|  | As of |
|  | June 30, 2023 (unaudited) |  |  | December 31, 2022 |
Unearned revenue (short-term contract liabilities): |  |  |  |  |  |  |  |
Digital revenue |  | $ | 19,816 |  |  | $ | 18,571 |
Print revenue |  |  | 46,983 |  |  |  | 40,132 |
Total short-term contract liabilities |  | $ | 66,799 |  |  | $ | 58,703 |
Unearned revenue (long-term contract liabilities): |  |  |  |  |  |  |  |
Digital revenue |  | $ | 664 |  |  | $ | 1,118 |
Print revenue |  |  | 16,416 |  |  |  | 18,583 |
Total long-term contract liabilities |  | $ | 17,080 |  |  | $ | 19,701 |

Unearned Revenue – Unearned revenue, also referred to as contract liabilities, include payments received in advance of performance under certain contracts and are recognized as revenue over time. The Company records contract liabilities as unearned revenue on the condensed consolidated balance sheets.

17. Income Taxes

The provision for income taxes in interim periods is determined using an estimate of the Company’s annual effective tax rate, adjusted for discrete items, if any, that arise during the period. Each quarter, the Company updates its estimate of its annual effective tax rate, and if the estimated annual effective tax rate changes, the Company makes a cumulative adjustment in such period. The quarterly provision for income taxes, and estimate of the Company’s annual effective tax rate, are subject to variation due to several factors, including variability in pre-tax income (or loss), the mix of jurisdictions to which such income relates, changes in how the Company conducts business, and tax law developments.

The income tax provision (benefit) effective tax rate for the six months ended June 30, 2023 and 2022 was 0.28% and (4.25%), respectively. The deferred income taxes for the six months ended June 30, 2023 and 2022 was primarily due to deferred tax liabilities on indefinite lived intangible assets.

The realization of deferred tax assets is dependent upon a variety of factors, including the generation of future taxable income, the reversal of deferred tax liabilities, and tax planning strategies. Based upon the Company’s historical operating losses and the uncertainty of future taxable income, the Company has provided a valuation allowance against most of the deferred tax assets as of June 30, 2023 and 2022.

As of June 30, 2023 and 2022, the Company has no uncertain tax positions or interest and penalties accrued.

18. Related Party Transactions

Principal Stockholder

For the three and six months ended June 30, 2023, the Company paid in cash interest of $3,006 and $6,004 (including cash interest paid of $204 from December 31, 2022), respectively, on the Bridge Note, Senior Secured Note and Delayed Draw Term Note due to BRF, which is an affiliate of B. Riley, a principal stockholder. For the three and six months ended June 30, 2022, the Company paid in cash interest of $1,836 and $3,651, respectively, on the Senior Secured Notes and Delayed Draw Term Notes due to BRF, which is an affiliate of B. Riley, a principal stockholder.

On March 31, 2023, in connection with the registered direct offering, the Company entered into common stock purchase agreements for 1,009,021 shares of the Company’s common stocks for a total of $3,915 in gross proceeds with B. Riley, a principal stockholder, at a price per share of $3.88 per share.

For the six months ended June 30, 2022, the Company had certain transactions with B. Riley, a principal stockholder, where it paid fees associated with the common stock public offering totaling $2,440.

Registered Direct Offering

On March 31, 2023, in connection with the registered direct offering, the Company entered into common stock purchase agreements for 317,508 shares of the Company’s common stocks for a total of $1,232 in gross proceeds with certain directors and affiliates, at a price of $3.88 per share, as follows: (i) 64,000 shares for $248 to H. Hunt Allred, a director, through certain trusts (32,000 shares are directly beneficially owned by the Allred 2002 Trust - HHA and 32,000 shares are directly beneficially owned by the by Allred 2002 Trust - NLA); (ii) 25,773 shares for $100 to Daniel Shribman, a director; (iii) 25,773 shares for $100 to Ross Levinsohn, a director and the Company’s Chief Executive Officer; and (iv) 6,443 shares for $25 to Paul Edmonson, an executive officer.

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Repurchases of Restricted Stock

On December 15, 2020, the Company entered into an amendment for certain restricted stock awards and units that were previously issued to certain employees in connection with the HubPages merger, pursuant to which the Company agreed to repurchase from certain key personnel of HubPages, Inc., including Paul Edmondson, an executive officer, and his spouse, an aggregate of 764 shares of the Company’s common stock at a price of $88.00 per share each month for a period of 24 months, for aggregate proceeds to Mr. Edmondson and his spouse of $67 per month. For the six months ended June 30, 2022, the Company paid Mr. Edmonson and his spouse $269 for 3,056 shares of the Company’s common stock.

19. Commitments and Contingencies

Claims and Litigation – From time to time, the Company may be subject to claims and litigation arising in the ordinary course of business. The Company is not currently a party to any pending or threatened legal proceedings that it believes would reasonably be expected to have a material adverse effect on the Company’s business, financial condition, results of operations or cash flows.

In connection with the Athlon working capital adjustment (as previously disclosed in Note 3), the Company prepared the working capital adjustment. The sellers are challenging the Company’s adjustments and both parties have agreed to a standstill and tolling agreement while the adjustments are being reviewed and discussed. The amount due from this challenge, if any, is not estimatable as of the issuance date of these condensed consolidated financial statements.

Royalty Fees – The Company guaranteed minimum annual royalties of $15,000 to ABG-SI, LLC. The initial term of the minimum guarantee will expire December 31, 2029.

20. Subsequent Events

The Company performed an evaluation of subsequent events through the date of filing of these condensed consolidated financial statements with the SEC. Other than the below described subsequent events, there were no material subsequent events which affected, or could affect, the amounts or disclosures on the condensed consolidated financial statements.

Series H Convertible Preferred Stock

On July 21, 2023, the Company issued 14,904 shares of its common stock upon conversion of 108 shares of its Series H convertible preferred stock.

On August 10, 2023, the Company issued 1,759,224 shares of its common stock in accordance with the automatic mandatory conversion of the remaining 12,748 shares of its Series H convertible preferred.

Binding Letter of Intent

On August 14, 2023, the Company entered into a binding letter of intent with Simplify Inventions, LLC (“Simplify”), the parent company of Bridge Media Networks (“Bridge Media”), to vastly expand its video capabilities in digital streaming, video content via streaming services over the Internet (over-the-top or “OTT”), broadcast TV (over-the-air), and Free Ad Support Television channels (collectively referred to as the “Bridge Media business”) subject to negotiation of final definitive agreements, due diligence, other closing conditions and approval by the Company’s stockholders. Key components of the letter of intent include: (i) a combination of the Bridge Media business whereby the Company will own and operate Bridge Media’s two 24-hour networks, NewsNet and Sports News Highlights, which have 35 OTT distribution relationships; (ii) a cash investment of approximately $50,000 of which $25,000 will be in the form of common stock and $25,000 will be in the form of nonconvertible preferred stock with a 10% per annum noncash paid-in-kind provision with maturity in 5 years; (iii) an advertising commitment of approximately $12,000 annually for five years from a group of consumer brands owned by Simplify; and (iv) a pay down of approximately $20,000 of the Company’s Bridge Notes and extension of the maturity date of the balance of its Bridge Notes, Senior Secured Notes and Delayed Draw Term Notes for a period of three years on similar terms and at a fixed interest rate of 10%. In consideration for items (i), (ii) and (iii) above, Simplify and its related entities will hold approximately two-thirds of the common stock of the Company on a fully diluted basis upon consummation of the transaction. There can be no assurance that the transaction will close as intended.

Compensation Plans

From July 1, 2023 through the date these condensed consolidated financial statements were issued, the Company granted options for shares of the Company’s common stock totaling 31,311, all of which remain outstanding.

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations for the three and six months ended June 30, 2023 and 2022 should be read together with our unaudited condensed consolidated financial statements and related notes included elsewhere in this Quarterly Report and in conjunction with the audited consolidated financial statements and notes thereto for the year ended December 31, 2022 included in the Annual Report on Form 10-K filed with the SEC on March 31, 2023. The following discussion contains “forward-looking statements” that reflect our future plans, estimates, beliefs and expected performance. Our actual results may differ materially from those currently anticipated and expressed in such forward-looking statements as a result of a number of factors.. We caution that assumptions, expectations, projections, intentions or beliefs about future events may, and often do, vary from actual results and the differences can be material. Please see “Forward-Looking Statements.”

Overview

We are a tech-powered media company that focuses on building deep content verticals powered by a best-in-class digital media platform (the “Platform”) empowering premium publishers who impact, inform, educate, and entertain. Our strategy is to focus on key verticals where audiences are passionate about a topic category (e.g., sports and finance), and where we can leverage the strength of our core brands to grow our audience and increase monetization both within our core brands as well as our media publisher partners (each, a “Publisher Partner”). Our focus is on leveraging our Platform and iconic brands in targeted verticals to maximize audience reach, improve engagement, and optimize monetization of digital publishing assets for the benefit of our users, our advertiser clients, and our greater than 40 owned and operated properties as well as properties we run on behalf of independent Publisher Partners. We operate the media businesses for Sports Illustrated, own and operate TheStreet, Inc. College Spun Media Incorporated, Parade Media, and Men’s Journal and power more than 265 independent Publisher Partners, including the many sports team sites that comprise FanNation. Each Publisher Partner joins the Platform by invitation only and is drawn from premium media brands and independent publishing businesses with the objective of augmenting our position in key verticals and optimizing the performance of the Publisher Partner. Publisher Partners incur the costs in content creation on their respective channels and receive a share of the revenue associated with their content. Because of the state-of-the-art technology and large scale of the Platform and our expertise in search engine optimization, social media, ad monetization and subscription marketing, Publisher Partners continually benefit from our ongoing technological advances and bespoke audience development expertise. Additionally, we believe the lead brand within each vertical creates a halo benefit for all Publisher Partners in the vertical while each of them adds to the breadth and quality of content. While the Publisher Partners benefit from these critical performance improvements they also may save substantially in costs of technology, infrastructure, advertising sales, and member marketing and management.

Of the more than 265 Publisher Partners, a large majority of them publish content within one of our four verticals of sports, finance, lifestyle or men’s lifestyle, and oversee an online community for their respective sites, leveraging our Platform, monetization operation, distribution channels and data and analytics offerings and benefiting from our ability to engage the collective audiences within a single network. Generally, Publisher Partners are independently owned, strategic partners who receive a share of revenue from the interaction with their content. Audiences expand and advertising revenue may improve due to the scale we have achieved by combining all Publisher Partners onto a single platform and a large and experienced sales organization. They may also benefit from our membership marketing and management systems, which we believe will enhance their revenue.

Our growth strategy is to continue to expand by adding new premium publishers with high quality brands and content either as independent Publisher Partners, by acquiring publishers as owned and operated entities or strategic expansion as described under Recent Developments.

Recent Developments

On August 14, 2023, the we entered into a binding letter of intent with Simplify Inventions, LLC (“Simplify”), the parent company of Bridge Media Networks (“Bridge Media”), to vastly expand our video capabilities in digital streaming, video content via streaming services over the Internet (over-the-top or “OTT”), broadcast TV (over-the-air), and Free Ad Support Television channels (collectively referred to as the “Bridge Media business”) subject to negotiation of final definitive agreements, due diligence, other closing conditions and approval by our stockholders. Key components of the letter of intent include: (i) a combination of the Bridge Media business whereby we will own and operate Bridge Media’s two 24-hour networks, NewsNet and Sports News Highlights, which have 35 OTT distribution relationships; (ii) a cash investment of approximately $50,000 of which $25,000 will be in the form of common stock and $25,000 will be in the form of nonconvertible preferred stock with a 10% per annum noncash paid-in-kind provision with maturity in 5 years; (iii) an advertising commitment of approximately $12,000 annually for five years from a group of consumer brands owned by Simplify; and (iv) a pay down of approximately $20,000 of our Bridge Notes and extension of the maturity date of the balance of our Bridge Notes, Senior Secured Notes and Delayed Draw Term Notes for a period of three years on similar terms and at a fixed interest rate of 10%. In consideration for items (i), (ii) and (iii) above, Simplify and its related entities will hold approximately two-thirds of our common stock on a fully diluted basis upon consummation of the transaction. There can be no assurance that the transaction will close as intended.

Impact of Macroeconomic Conditions

Uncertainty in the global economy presents significant risks to our business. We are subject to continuing risks and uncertainties in connection with the current macroeconomic environment, including as a result of increases in inflation, rising interest rates and instability in the global banking system and geopolitical factors, including the ongoing conflict between Russia and Ukraine and the responses thereto, and the remaining effects of the COVID-19 pandemic. While we are closely monitoring the impact of the current macroeconomic conditions on all aspects of our business, the ultimate extent of the impact on our business remains highly uncertain and will depend on future developments and factors that continue to evolve. Most of these developments and factors are outside of our control and could exist for an extended period of time. As a result, we are subject to continuing risks and uncertainties and continue to closely monitor the impact of the current conditions on our business. For additional information, see the sections titled “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2022 filed with the SEC on March 31, 2023 and in this Quarterly Report.

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Key Operating Metrics

We monitor and review the key operating metrics described below as we believe that these metrics are relevant for our industry and specifically to us and to understanding our business. Moreover, they form the basis for trends informing certain predictions related to our financial condition. Our key operating metrics focus primarily on our digital advertising revenue, which has experienced significant growth in recent periods, for the three and six months ended June 30, 2023, an increase of 19% and 14%, respectively, as compared to the same period in fiscal 2022. Management monitors and reviews these metrics because such metrics are readily measurable in real time and can provide valuable insight into the performance of and trends related to our digital advertising revenue and our overall business. We consider only those key operating metrics described here to be material to our financial condition, results of operations and future prospects.

Our key operating metrics are identified below:

| ● | Revenue per page view (“RPM”) – represents the advertising revenue earned per 1,000 pageviews. It is calculated as our advertising revenue during a period divided by our total page views during that period and multiplied by $1,000; and
| ● | Monthly average pageviews – represents the total number of pageviews in a given month or the average of each month’s pageviews in a fiscal quarter or year, which is calculated as the total number of page views recorded in a quarter or year divided by three months or 12 months, respectively.

For pricing indicators, we focus on RPM as it is the pricing metric most closely aligned with monthly average pageviews. RPM is an indicator of yield and pricing driven by both advertising density and demand from our advertisers.

Monthly average pageviews are measured across all properties hosted on the Arena Platform and provide us with insight into volume, engagement and effective page management and are therefore our primary measure of traffic. We utilize a third-party source, Google Analytics, to confirm this traffic data.

As described above, these key operating metrics are critical for management as they provide insights into our digital advertising revenue generation and overall business performance. This information also provides feedback on the content on our website and its ability to attract and engage users, which allows us to make strategic business decisions designed to drive more users to read or view more of our content and generate higher advertising revenue across all properties hosted on the Arena Platform.

For the three and six months ended June 30, 2023 our RPM was $22.98 and $19.73, respectively. For the three and six months ended June 30, 2023 our monthly average pageviews were 424,892,705 and 446,094,684, respectively. For the three and six months ended June 30, 2022 our RPM was $17.00 and $16.01, respectively. For the three and six months ended June 30, 2022 our monthly average pageviews were 484,299,721 and 482,326,093, respectively.

All dollar figures presented below are in thousands unless otherwise stated.

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Liquidity and Capital Resources

Going Concern

The Company’s condensed consolidated financial statements have been prepared assuming that the Company will continue as a going concern, which contemplates the realization of assets and the liquidation of liabilities in the normal course of business. The Company’s condensed consolidated financial statements do not include any adjustments that might be necessary if it is unable to continue as a going concern.

For the six months ended June 30, 2023, the Company incurred a net loss of $38,861. For the six months ended June 30, 2023 and year ended December 31, 2022, the Company had cash on hand of $5,489 and $13,871 and a working capital deficit of $144,754 and $137,669, respectively. The Company’s net loss and working capital deficit have been evaluated by management to determine if the significance of those conditions or events would limit its ability to meet its obligations when due. Furthermore, since the Company’s Bridge Notes of $36,000, Senior Secured Notes of $62,691 and Delayed Draw Term Notes of $4,000 (each as described in the condensed consolidated financial statements), totaling $102,691 (collectively “its current debt” or “the Company’s current debt”) are due within twelve months from the date these (unaudited) condensed consolidated financial statements were issued, unless we are able to refinance or extend the Company’s current debt beyond its current maturity, the Company may not be able to meet its obligations when due.

As a result, management determined there is substantial doubt about the Company’s ability to continue as a going concern for a one-year period following the financial statement issuance date, unless we are able to refinance or extend the maturities of the Company’s current debt.

As outlined above under Recent Developments, we plan to refinance or extend the maturities of the Company’s current debt to alleviate the conditions that raise substantial doubt about its ability to continue as a going concern, however, there can be no assurance that we will be able to refinance or extend the maturities of the Company’s current debt.

Cash and Working Capital Facility

As of June 30, 2023, our principal sources of liquidity consisted of cash of $5,489. In addition, as of June 30, 2023, we had $25,093 available for additional use, subject to eligible accounts receivable, under our working capital line of credit with SLR Digital Finance LLC (formerly FastPay) (“SLR”). As of June 30, 2023, the outstanding balance of the SLR working capital line of credit was $14,907. We also had accounts receivable, net of our advances from SLR of $16,725 as of June 30, 2023. Our cash balance as of the issuance date of our accompanying condensed consolidated financial statements is $4,376.

Off-Balance Sheet Arrangements

As of June 30, 2023, pursuant to our line of credit with SLR, as disclosed above, in the event that our line of credit is accelerated, we will be obligated to pay SLR a termination fee of $900.

As of June 30, 2023, in connection with the Sports Illustrated media business, we guaranteed a minimum annual royalty of $15,000 through December 31, 2029, for a total of $82,500.

Material Contractual Obligations

We have material contractual obligations that arise in the normal course of business primarily consisting of employment contracts, consulting agreements, leases, liquidated damages, debt and related interest payments. Purchase obligations consist of contracts primarily related to merchandise, equipment, and third-party services, the majority of which are due in the next 12 months. See Notes 5, 9, 11 and 12 in our accompanying condensed consolidated financial statements for amounts outstanding as of June 30, 2023, related to leases, liquidated damages, bridge notes and term debt. During 2022, we assumed the lease from Men’s Journal for office space in Carlsbad, California, that expires in March 2025, and we remain responsible for $2,634 over the lease term. The lease provides for fixed payments ranging from $89 to $94 over the remainder of the lease term, with an estimate of common expenses per month of $25 through the end of the lease term. There have been no material changes from the disclosures in our Annual Report on Form 10-K.

Working Capital Deficit

We have financed our working capital requirements since inception through issuances of equity securities and various debt financings. Our working capital deficit as of June 30, 2023 and December 31, 2022 was as follows:

|  | As of |
|  | June 30, 2023 |  |  | December 31, 2022 |
Current assets |  | $ | 84,374 |  |  | $ | 78,695 |
Current liabilities |  |  | (229,128 | ) |  |  | (216,364 | )
Working capital deficit |  |  | (144,754 | ) |  |  | (137,669 | )

As of June 30, 2023, we had a working capital deficit of $144,754, as compared to $137,669 as of December 31, 2022, consisting of $84,374 in total current assets and $229,128 in total current liabilities. As of December 31, 2022, our working capital deficit consisted of $78,695 in total current assets and $216,364 in total current liabilities.

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Our cash flows for the six months ended June 30, 2023 and 2022 consisted of the following:

|  | Six Months Ended June 30, |
|  | 2023 |  |  | 2022 |
Net cash used in operating activities |  | $ | (16,400 | ) |  | $ | (7,465 | )
Net cash used in investing activities |  |  | (2,632 | ) |  |  | (10,194 | )
Net cash provided by (used in) financing activities |  |  | 10,650 |  |  |  | 23,149 |
Net increase (decrease) in cash, cash equivalents, and restricted cash |  | $ | (8,382 | ) |  | $ | 5,490 |
Cash, cash equivalents, and restricted cash, end of period |  | $ | 5,991 |  |  | $ | 15,341 |

For the six months ended June 30, 2023, net cash used in operating activities was $16,400, consisting primarily of $119,903 of cash paid to employees, Publisher Partners, expert contributors, suppliers, and vendors, and for revenue share arrangements, professional services, and $7,140 of cash paid for interest, offset by $110,643 of cash received from customers. For the six months ended June 30, 2022, net cash used in operating activities was $7,465, consisting primarily of $107,821 of cash paid to employees, Publisher Partners, expert contributors, suppliers, and vendors, and for revenue share arrangements, advance of royalty fees and professional services, and $4,323 of cash paid for interest, offset by $104,679 of cash received from customers.

For the six months ended June 30, 2023, net cash used in investing activities was $2,632, consisting primarily of $2,132 for capitalized costs for our Platform and $500 for the acquisition of a business. For the six months ended June 30, 2022, net cash used in investing activities was $10,194, consisting primarily of $9,481 for the acquisition of a business; $2,784 for capitalized costs for our Platform, and $379 for property and equipment, offset by $2,450 from the sale of an equity investment.

For the six months ended June 30, 2023, net cash provided by financing activities was $10,650, consisting primarily of $11,333 (excluding accrued offering costs of $167) in net proceeds from the public offering of common stock and $815 from borrowings of our SLR line of credit; less $75 in payment of deferred cash payments, and $1,423 for tax payments relating to the withholding of shares of common stock for certain employees. For the six months ended June 30, 2022, net cash provided by financing activities was $23,149 consisting primarily of $30,490 (excluding accrued offering costs of $1,568) in net proceeds from the public offering of common stock; less $4,180 from repayments of our SLR line of credit; $2,152 related to payments of restricted stock liabilities, offset by a $453 payment for The Spun deferred cash and $556 for tax payments relating to the withholding of shares of common stock for certain employees.

Results of Operations

Three Months Ended June 30, 2023 and 2023

|  | Three Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Revenue |  | $ | 58,806 |  |  | $ | 53,752 |  |  | $ | 5,054 |  |  |  | 9.4 | %
Cost of revenue |  |  | 37,142 |  |  |  | 37,622 |  |  |  | (480 | ) |  |  | -1.3 | %
Gross profit |  |  | 21,664 |  |  |  | 16,130 |  |  |  | 5,534 |  |  |  | 34.3 | %
Operating expenses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Selling and marketing |  |  | 19,503 |  |  |  | 17,483 |  |  |  | 2,020 |  |  |  | 11.6 | %
General and administrative |  |  | 11,722 |  |  |  | 14,834 |  |  |  | (3,112 | ) |  |  | -21.0 | %
Depreciation and amortization |  |  | 4,735 |  |  |  | 4,444 |  |  |  | 291 |  |  |  | 6.5 | %
Total operating expenses |  |  | 35,960 |  |  |  | 36,761 |  |  |  | (801 | ) |  |  | -2.2 | %
Loss from operations |  |  | (14,296 | ) |  |  | (20,631 | ) |  |  | 6,335 |  |  |  | -30.7 | %
Total other expenses |  |  | (5,088 | ) |  |  | (2,634 | ) |  |  | (2,454 | ) |  |  | 93.2 | %
Loss before income taxes |  |  | (19,384 | ) |  |  | (23,265 | ) |  |  | 3,881 |  |  |  | -16.7 | %
Income tax provision |  |  | (100 | ) |  |  | 1,741 |  |  |  | (1,841 | ) |  |  | -105.7 | %
Net loss from continuing operations |  |  | (19,484 | ) |  |  | (21,524 | ) |  |  | 2,040 |  |  |  | -9.5 | %
Net loss from discontinued operations, net of tax |  |  | - |  |  |  | (683 | ) |  |  | 683 |  |  |  | -100.0 | %
Net loss |  | $ | (19,484 | ) |  | $ | (22,207 | ) |  | $ | 2,723 |  |  |  | -12.3 | %
Basic and diluted net loss per common share: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Continuing operations |  | $ | (0.88 | ) |  | $ | (1.18 | ) |  | $ | 0.30 |  |  |  | -25.4 | %
Discontinued operations |  |  | - |  |  |  | (0.04 | ) |  |  | 0.04 |  |  |  | -100.0 | %
Basic and diluted net loss per common share |  | $ | (0.88 | ) |  | $ | (1.22 | ) |  | $ | 0.34 |  |  |  | -27.9 | %
Weighted average number of shares outstanding – basic and diluted |  |  | 22,074,500 |  |  |  | 18,258,890 |  |  |  |  |  |  |  |  |

34

For the three months ended June 30, 2023, the loss from operations improved $6,335 due to a $5,054 increase in revenue and a decrease in operating expenses of $801. This was offset by an increase in interest expense of $2,495 included in other expenses leading to an improvement of $2,723 in net loss to $19,484 for the three months ended June 30, 2023, as compared to $22,207 for the three months ended June 30, 2022.

Revenue

The following table sets forth revenue, cost of revenue, and gross profit:

|  | Three Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Revenue |  | $ | 58,806 |  |  | $ | 53,752 |  |  | $ | 5,054 |  |  |  | 9.4 | %
Cost of revenue |  |  | 37,142 |  |  |  | 37,622 |  |  |  | (480 | ) |  |  | -1.3 | %
Gross profit |  | $ | 21,664 |  |  | $ | 16,130 |  |  | $ | 5,534 |  |  |  | 34.3 | %

For the three months ended June 30, 2023 we had gross profit of $21,664, as compared to $16,130 for the three months ended June 30, 2022, an increase of $5,534. Gross profit percentage for the three months ended June 30, 2023 was 36.8%, as compared to 30.0% for the three months ended June 30, 2022, an improvement of 6.8%.

The improvement in gross profit percentage was driven by more favorable revenue shares on premium digital advertising as well as an almost tripling of other digital revenue, largely e-commerce. As a result, Publisher Partner revenue share as a percentage of digital advertising revenue was 18.9% for the three months ended June 30, 2023, as compared to 19.2% for the three months ended June 30, 2022.

The following table sets forth revenue by category:

|  | Three Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Digital revenue: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Digital advertising |  | $ | 29,295 |  |  | $ | 24,691 |  |  | $ | 4,604 |  |  |  | 18.6 | %
Digital subscriptions |  |  | 3,378 |  |  |  | 5,490 |  |  |  | (2,112 | ) |  |  | -38.5 | %
Licensing and syndication revenue |  |  | 4,433 |  |  |  | 4,461 |  |  |  | (28 | ) |  |  | -0.6 | %
Other digital revenue |  |  | 1,334 |  |  |  | 419 |  |  |  | 915 |  |  |  | 218.4 | %
Total digital revenue |  |  | 38,440 |  |  |  | 35,061 |  |  |  | 3,379 |  |  |  | 9.6 | %
Print revenue: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Print advertising |  |  | 3,336 |  |  |  | 2,975 |  |  |  | 361 |  |  |  | 12.1 | %
Print subscriptions |  |  | 17,030 |  |  |  | 15,716 |  |  |  | 1,314 |  |  |  | 8.4 | %
Total print revenue |  |  | 20,366 |  |  |  | 18,691 |  |  |  | 1,675 |  |  |  | 9.0 | %
Total revenue |  | $ | 58,806 |  |  | $ | 53,752 |  |  | $ | 5,054 |  |  |  | 9.4 | %

For the three months ended June 30, 2023, total revenue increased $5,054, or 9.4%, to $58,806 from $53,752 for the three months ended June 30, 2022. The primary sources of revenue for the three months ended June 30, 2023 were as follows: (i) digital advertising of $29,295, (ii) digital subscriptions of $3,378, (iii) licensing and syndication revenue and other digital revenue of $5,767, (iv) print advertising of $3,336 and (v) print subscriptions of $17,030.

The primary driver of the increase in our digital revenue of $3,379 is derived from our digital advertising revenue and other digital revenue which increased by $4,604 and $915, respectively, which was primarily offset by a decrease in our digital subscriptions of $2,112. In addition to the increase in our digital revenue, our print revenue also increased by $1,675 with a 12.1% increase in print advertising and an 8.4% increase in print subscription revenue. Revenue for the three months ended June 30, 2022 has been adjusted for the discontinued operations of the Parade print business that was acquired in April 2022 totaling $11,323 since the operations were discontinued during the year ended December 31, 2022.

35

Cost of Revenue

The following table sets forth cost of revenue by category:

|  | Three Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Publisher Partner revenue share payments |  | $ | 5,527 |  |  | $ | 4,729 |  |  | $ | 798 |  |  |  | 16.9 | %
Technology, Platform and software licensing fees |  |  | 5,552 |  |  |  | 4,398 |  |  |  | 1,154 |  |  |  | 26.2 | %
Royalty fees |  |  | 3,750 |  |  |  | 3,750 |  |  |  | - |  |  |  | 0.0 | %
Content and editorial expenses |  |  | 13,842 |  |  |  | 15,200 |  |  |  | (1,358 | ) |  |  | -8.9 | %
Printing, distribution and fulfillment costs |  |  | 4,388 |  |  |  | 4,373 |  |  |  | 15 |  |  |  | 0.3 | %
Amortization of developed technology and platform development |  |  | 2,323 |  |  |  | 2,375 |  |  |  | (52 | ) |  |  | -2.2 | %
Stock-based compensation |  |  | 1,760 |  |  |  | 2,673 |  |  |  | (913 | ) |  |  | -34.2 | %
Other cost of revenue |  |  | - |  |  |  | 124 |  |  |  | (124 | ) |  |  | -100.0 | %
Total cost of revenue |  | $ | 37,142 |  |  | $ | 37,622 |  |  | $ | (480 | ) |  |  | -1.3 | %

For the three months ended June 30, 2023, we recognized cost of revenue of $37,142, as compared to $37,622 for the three months ended June 30, 2022, which represents a decrease of $480, despite the increase in revenue. Cost of revenue for the second quarter of 2023 was impacted by increases in (i) technology, Platform and software licensing fees of $1,154 and (ii) Publisher Partner revenue share payments of $798; partially offset by decreases in (iii) content and editorial expenses of $1,358; and (v) stock-based compensation costs of $913.

Operating Expenses

Selling and Marketing

The following table sets forth selling and marketing expenses from continuing operations by category:

|  | Three Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Payroll and employee benefits of selling and marketing account management support teams |  | $ | 4,873 |  |  | $ | 3,868 |  |  | $ | 1,005 |  |  |  | 26.0 | %
Stock-based compensation |  |  | 415 |  |  |  | 739 |  |  |  | (324 | ) |  |  | -43.8 | %
Professional marketing services |  |  | 1,618 |  |  |  | 1,158 |  |  |  | 460 |  |  |  | 39.7 | %
Circulation costs |  |  | 1,561 |  |  |  | 909 |  |  |  | 652 |  |  |  | 71.7 | %
Subscription acquisition costs |  |  | 9,342 |  |  |  | 8,735 |  |  |  | 607 |  |  |  | 6.9 | %
Advertising costs |  |  | 1,070 |  |  |  | 1,615 |  |  |  | (545 | ) |  |  | -33.7 | %
Other selling and marketing expenses |  |  | 624 |  |  |  | 459 |  |  |  | 165 |  |  |  | 35.9 | %
Total selling and marketing |  | $ | 19,503 |  |  | $ | 17,483 |  |  | $ | 2,020 |  |  |  | 11.6 | %

For the three months ended June 30, 2023, we incurred selling and marketing costs of $19,503, as compared to $17,483 for the three months ended June 30, 2022. The increase in selling and marketing costs of $2,020 is primarily related to increases in (i) payroll and employee benefits costs of $1,005, (ii) circulation costs of $652, (iii) subscription acquisition costs of $607 and (iv) professional fees of $460; partially offset by decreases in (v) advertising costs of $545 and (vi) stock based compensation of $324.

36

General and Administrative

The following table sets forth general and administrative expenses by category:

|  | Three Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Payroll and related expenses for executive and administrative personnel |  | $ | 3,869 |  |  | $ | 4,306 |  |  | $ | (437 | ) |  |  | -10.1 | %
Stock-based compensation |  |  | 4,014 |  |  |  | 5,687 |  |  |  | (1,673 | ) |  |  | -29.4 | %
Professional services, including accounting, legal and insurance |  |  | 2,362 |  |  |  | 3,032 |  |  |  | (670 | ) |  |  | -22.1 | %
Other general and administrative expenses |  |  | 1,477 |  |  |  | 1,809 |  |  |  | (332 | ) |  |  | -18.4 | %
Total general and administrative |  | $ | 11,722 |  |  | $ | 14,834 |  |  | $ | (3,112 | ) |  |  | -21.0 | %

For the three months ended June 30, 2023, we incurred general and administrative costs of $11,722 as compared to $14,834 for the three months ended June 30, 2022. The $3,112 decrease in general and administrative expenses is primarily due to decreases in stock-based compensation of $1,673, professional services of $670 and payroll and related expenses of $437.

Other Expenses

The following table sets forth other expenses:

|  | Three Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Change in fair value of contingent consideration |  | $ | 90 |  |  | $ | - |  |  | $ | 90 |  |  |  | 100.0 | %
Interest expense, net |  |  | (5,001 | ) |  |  | (2,506 | ) |  |  | (2,495 | ) |  |  | 99.6 | %
Liquidated damages |  |  | (177 | ) |  |  | (128 | ) |  |  | (49 | ) |  |  | 38.3 | %
Total other expenses |  | $ | (5,088 | ) |  | $ | (2,634 | ) |  | $ | (2,454 | ) |  |  | 93.2 | %

Change in Fair Value of Contingent Consideration. The change in fair value of contingent consideration of $90 for the three months ended June 30, 2023 represents the change in the put option on our common stock in connection with the Fexy Studios acquisition.

Interest Expense. We incurred interest expense of $5,001 and $2,506 for the three months ended June 30, 2023 and 2022, respectively, as a result of our debt increase.

Liquidated Damages. We recorded $177 of accrued interest on our liquidated damages payable for the three months ended June 30, 2023 primarily from the issuance of our convertible debentures, Series H convertible preferred stock, Series I convertible preferred stock, Series J convertible preferred stock and Series K convertible preferred stock in prior years. We recorded $128 of accrued interest on our liquidated damages payable for the three months ended June 30, 2022 primarily from issuance of the same securities as outlined above.

37

Six Months Ended June 30, 2023 and 2023

|  | Six Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Revenue |  | $ | 110,186 |  |  | $ | 101,995 |  |  | $ | 8,191 |  |  |  | 8.0 | %
Cost of revenue |  |  | 67,177 |  |  |  | 66,119 |  |  |  | 1,058 |  |  |  | 1.6 | %
Gross profit |  |  | 43,009 |  |  |  | 35,876 |  |  |  | 7,133 |  |  |  | 19.9 | %
Operating expenses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Selling and marketing |  |  | 37,472 |  |  |  | 34,699 |  |  |  | 2,773 |  |  |  | 8.0 | %
General and administrative |  |  | 24,775 |  |  |  | 28,348 |  |  |  | (3,573 | ) |  |  | -12.6 | %
Depreciation and amortization |  |  | 9,501 |  |  |  | 8,646 |  |  |  | 855 |  |  |  | 9.9 | %
Loss on disposition of assets |  |  | 119 |  |  |  | 257 |  |  |  | (138 | ) |  |  | -53.7 | %
Total operating expenses |  |  | 71,867 |  |  |  | 71,950 |  |  |  | (83 | ) |  |  | -0.1 | %
Loss from operations |  |  | (28,858 | ) |  |  | (36,074 | ) |  |  | 7,216 |  |  |  | -20.0 | %
Total other expenses |  |  | (9,896 | ) |  |  | (5,626 | ) |  |  | (4,270 | ) |  |  | 75.9 | %
Loss before income taxes |  |  | (38,754 | ) |  |  | (41,700 | ) |  |  | 2,946 |  |  |  | -7.1 | %
Income tax provision |  |  | (107 | ) |  |  | 1,727 |  |  |  | (1,834 | ) |  |  | -106.2 | %
Net loss from continuing operations |  |  | (38,861 | ) |  |  | (39,973 | ) |  |  | 1,112 |  |  |  | -2.8 | %
Net loss from discontinued operations, net of tax |  |  | - |  |  |  | (683 | ) |  |  | 683 |  |  |  | -100.0 | %
Net loss |  | $ | (38,861 | ) |  | $ | (40,656 | ) |  | $ | 1,795 |  |  |  | -4.4 | %
Basic and diluted net loss per common share: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Continuing operations |  | $ | (1.89 | ) |  | $ | (2.37 | ) |  | $ | 0.48 |  |  |  | -20.3 | %
Discontinued operations |  |  | - |  |  |  | (0.04 | ) |  |  | 0.04 |  |  |  | -100.0 | %
Basic and diluted net loss per common share |  | $ | (1.89 | ) |  | $ | (2.41 | ) |  | $ | 0.52 |  |  |  | -21.6 | %
Weighted average number of shares outstanding – basic and diluted |  |  | 20,509,676 |  |  |  | 16,847,920 |  |  |  |  |  |  |  |  |

For the six months ended June 30, 2023, the loss from operations improved $7,216 to $28,858 as compared to $36,074 during the six months ended June 30, 2022 due to a $8,191 increase in revenue, with an $83 decrease in operating expenses. For the six months ended June 30, 2023, the net loss was $38,861, a decrease of $1,795 as compared to $40,656 for the six months ended June 30, 2022 as the improvement in the loss from operations was partially offset by an increase in interest expense of $3,857 included in other expenses.

Revenue

The following table sets forth revenue, cost of revenue, and gross profit:

|  | Six Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Revenue |  | $ | 110,186 |  |  | $ | 101,995 |  |  | $ | 8,191 |  |  |  | 8.0 | %
Cost of revenue |  |  | 67,177 |  |  |  | 66,119 |  |  |  | 1,058 |  |  |  | 1.6 | %
Gross profit |  | $ | 43,009 |  |  | $ | 35,876 |  |  | $ | 7,133 |  |  |  | 19.9 | %

For the six months ended June 30, 2023 we had gross profit of $43,009, as compared to $35,876 for the six months ended June 30, 2022, an increase of $7,133. Gross profit percentage for the six months ended June 30, 2023 was 39.0%, as compared to 35.2% for the six months ended June 30, 2022.

The improvement in gross profit percentage was driven by more favorable revenue shares on premium digital advertising. As a result, Publisher Partner revenue share as a percentage of digital advertising revenue was 18.5% for the six months ended June 30, 2023, as compared to 21.1% for the six months ended June 30, 2022.

38

The following table sets forth revenue by category:

|  | Six Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Digital revenue: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Digital advertising |  | $ | 52,799 |  |  | $ | 46,337 |  |  | $ | 6,462 |  |  |  | 13.9 | %
Digital subscriptions |  |  | 7,249 |  |  |  | 11,951 |  |  |  | (4,702 | ) |  |  | -39.3 | %
Licensing and syndication revenue |  |  | 9,055 |  |  |  | 7,429 |  |  |  | 1,626 |  |  |  | 21.9 | %
Other digital revenue |  |  | 1,970 |  |  |  | 916 |  |  |  | 1,054 |  |  |  | 115.1 | %
Total digital revenue |  |  | 71,073 |  |  |  | 66,633 |  |  |  | 4,440 |  |  |  | 6.7 | %
Print revenue: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Print advertising |  |  | 5,418 |  |  |  | 4,343 |  |  |  | 1,075 |  |  |  | 24.8 | %
Print subscriptions |  |  | 33,695 |  |  |  | 31,019 |  |  |  | 2,676 |  |  |  | 8.6 | %
Total print revenue |  |  | 39,113 |  |  |  | 35,362 |  |  |  | 3,751 |  |  |  | 10.6 | %
Total revenue |  | $ | 110,186 |  |  | $ | 101,995 |  |  | $ | 8,191 |  |  |  | 8.0 | %

For the six months ended June 30, 2023, total revenue increased $8,191 to $110,186 from $101,995 for the six months ended June 30, 2022. The primary sources of revenue for the six months ended June 30, 2023 were as follows: (i) digital advertising of $52,799, (ii) digital subscriptions of $7,249, (iii) licensing and syndication revenue and other digital revenue of $11,025, (iv) print advertising of $5,418 and (v) print subscriptions of $33,695.

The primary driver of the increase in our total revenue is derived from digital advertising revenue, licensing and syndication, and other digital revenue which increased by $6,462, $1,626, and $1,054, respectively, for the six months ended June 30, 2023 as compared to the prior year period. This was offset by a $4,702 decrease in digital subscriptions, resulting in a $4,440 increase in total digital revenue for the six months ended June 30, 2023 as compared to the prior year period. In addition, total print revenue increased by $3,751 as print advertising increased by $1,075 and print subscriptions grew by $2,676, reflecting both improvements in the results of Sports Illustrated and the addition of the Athlon Outdoor properties, which were acquired as part of the Parade acquisition in April of 2022.

Cost of Revenue

The following table sets forth cost of revenue by category:

|  | Six Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Publisher Partner revenue share payments |  | $ | 9,774 |  |  | $ | 9,771 |  |  | $ | 3 |  |  |  | 0.0 | %
Technology, Platform and software licensing fees |  |  | 9,789 |  |  |  | 7,572 |  |  |  | 2,217 |  |  |  | 29.3 | %
Royalty fees |  |  | 7,500 |  |  |  | 7,500 |  |  |  | - |  |  |  | 0.0 | %
Content and editorial expenses |  |  | 23,245 |  |  |  | 24,392 |  |  |  | (1,147 | ) |  |  | -4.7 | %
Printing, distribution and fulfillment costs |  |  | 8,241 |  |  |  | 7,230 |  |  |  | 1,011 |  |  |  | 14.0 | %
Amortization of developed technology and platform development |  |  | 4,692 |  |  |  | 4,686 |  |  |  | 6 |  |  |  | 0.1 | %
Stock-based compensation |  |  | 3,845 |  |  |  | 4,830 |  |  |  | (985 | ) |  |  | -20.4 | %
Other cost of revenue |  |  | 91 |  |  |  | 138 |  |  |  | (47 | ) |  |  | -34.1 | %
Total cost of revenue |  | $ | 67,177 |  |  | $ | 66,119 |  |  | $ | 1,058 |  |  |  | 1.6 | %

For the six months ended June 30, 2023, we recognized cost of revenue of $67,177, as compared to $66,119 for the six months ended June 30, 2022, representing an increase of $1,058. Cost of revenue for the first half of 2023 was impacted by increases in (i) technology, Platform and software licensing fees of $2,217 and (ii) printing, distribution and fulfillment costs of $1,011; partially offset by decreases in, (iii) content and editorial expenses of $1,147, and (iv) stock-based compensation of $985.

39

Operating Expenses

Selling and Marketing

The following table sets forth selling and marketing expenses from continuing operations by category:

|  | Six Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Payroll and employee benefits of selling and marketing account management support teams |  | $ | 9,161 |  |  | $ | 7,149 |  |  | $ | 2,012 |  |  |  | 28.1 | %
Stock-based compensation |  |  | 868 |  |  |  | 1,339 |  |  |  | (471 | ) |  |  | -35.2 | %
Professional marketing services |  |  | 2,297 |  |  |  | 1,775 |  |  |  | 522 |  |  |  | 29.4 | %
Circulation costs |  |  | 2,609 |  |  |  | 1,692 |  |  |  | 917 |  |  |  | 54.2 | %
Subscription acquisition costs |  |  | 19,347 |  |  |  | 18,458 |  |  |  | 889 |  |  |  | 4.8 | %
Advertising costs |  |  | 2,055 |  |  |  | 2,925 |  |  |  | (870 | ) |  |  | -29.7 | %
Other selling and marketing expenses |  |  | 1,135 |  |  |  | 1,361 |  |  |  | (226 | ) |  |  | -16.6 | %
Total selling and marketing |  | $ | 37,472 |  |  | $ | 34,699 |  |  | $ | 2,773 |  |  |  | 8.0 | %

For the six months ended June 30, 2023, we incurred selling and marketing costs of $37,472, as compared to $34,699 for the six months ended June 30, 2022. The increase in selling and marketing costs of $2,773 is primarily related to increases in (i) payroll and employee benefits of $2,012, (ii) circulation costs of $917, and (iii) subscription acquisition costs of $889; partially offset by decreases in (iv) advertising costs of $870 and (v) stock-based compensation costs of $471. The increase in circulation costs reflects the addition of the Athlon Outdoor properties.

General and Administrative

The following table sets forth general and administrative expenses by category:

|  | Six Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Payroll and related expenses for executive and administrative personnel |  | $ | 7,667 |  |  | $ | 8,280 |  |  | $ | (613 | ) |  |  | -7.4 | %
Stock-based compensation |  |  | 7,903 |  |  |  | 10,297 |  |  |  | (2,394 | ) |  |  | -23.2 | %
Professional services, including accounting, legal and insurance |  |  | 5,787 |  |  |  | 6,670 |  |  |  | (883 | ) |  |  | -13.2 | %
Other general and administrative expenses |  |  | 3,418 |  |  |  | 3,101 |  |  |  | 317 |  |  |  | 10.2 | %
Total general and administrative |  | $ | 24,775 |  |  | $ | 28,348 |  |  | $ | (3,573 | ) |  |  | -12.6 | %

For the six months ended June 30, 2023, we incurred general and administrative costs of $24,775 as compared to $28,348 for the six months ended June 30, 2022. The $3,573 decrease in general and administrative expenses is primarily due to decreases in stock-based compensation of $2,394, payroll and related expenses of $613 and professional services of $883.

Other Expenses

The following table sets forth other expenses:

|  | Six Months Ended June 30, |  |  | 2023 versus 2022 |
|  | 2023 |  |  | 2022 |  |  | $ Change |  |  | % Change |
Change in fair value of contingent consideration |  | $ | (409 | ) |  | $ | - |  |  | $ | (409 | ) |  |  | 100.0 | %
Interest expense, net |  |  | (9,183 | ) |  |  | (5,326 | ) |  |  | (3,857 | ) |  |  | 72.4 | %
Liquidated damages |  |  | (304 | ) |  |  | (300 | ) |  |  | (4 | ) |  |  | 1.3 | %
Total other expenses |  | $ | (9,896 | ) |  | $ | (5,626 | ) |  | $ | (4,270 | ) |  |  | 75.9 | %

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Change in Fair Value of Contingent Consideration. The change in fair value of contingent consideration of $409 for the six months ended June 30, 2023 represents the change in the put option on our common stock in connection with the Fexy Studios acquisition.

Interest Expense. We incurred interest expense of $9,183 and $5,326 for the six months ended June 30, 2023 and 2022, respectively, as a result of our debt increase.

Liquidated Damages. We recorded $304 of accrued interest on our liquidated damages payable for the six months ended June 30, 2023 primarily from the issuance of our convertible debentures, Series H convertible preferred stock, Series I convertible preferred stock, Series J convertible preferred stock and Series K convertible preferred stock in prior years. We recorded $300 of accrued interest on our liquidated damages payable for the six months ended June 30, 2022 primarily from issuance of the same securities as described above.

Use of Non-GAAP Financial Measures

We report our financial results in accordance with generally accepted accounting principles in the United States of America (“GAAP”); however, management believes that certain non-GAAP financial measures provide users of our financial information with useful supplemental information that enables a better comparison of our performance across periods. We believe Adjusted EBITDA provides visibility to the underlying continuing operating performance by excluding the impact of certain items that are noncash in nature or not related to our core business operations. We calculate Adjusted EBITDA as net loss as adjusted for loss from discontinued operations, with additional adjustments for (i) interest expense (net), (ii) provision for or benefit from income taxes, (iii) depreciation and amortization, (iv) stock-based compensation, (v) change in fair value of contingent consideration; (vi) liquidated damages, (vii) loss on impairment of assets, (viii) employee retention credit, and (ix) employee restructuring payments.

Our non-GAAP Adjusted EBITDA may not be comparable to a similarly titled measure used by other companies, has limitations as an analytical tool, and should not be considered in isolation, or as a substitute for analysis of our operating results as reported under GAAP. Additionally, we do not consider our non-GAAP Adjusted EBITDA as superior to, or a substitute for, the equivalent measures calculated and presented in accordance with GAAP. Some of the limitations are that Adjusted EBITDA:

| ● | does not reflect interest expense, or the cash required to service our debt, which reduces cash available to us;
| ● | does not reflect deferred income taxes, which is a noncash expense;
| ● | does not reflect depreciation and amortization expense and, although this is a noncash expense, the assets being depreciated may have to be replaced in the future, increasing our cash requirements;
| ● | does not reflect stock-based compensation and, therefore, does not include all of our compensation costs;
| ● | does not reflect the change in fair value of contingent consideration, which is a noncash expense;
| ● | does not reflect liquidated damages and, therefore, does not include future cash requirements if we repay the liquidated damages in cash instead of shares of our common stock (which the investor would need to agree to);
| ● | does not reflect any losses from the impairment of assets, which is a noncash operating expense;
| ● | does not reflect the employee retention credits recorded by us for payroll related tax credits under the Cares Act; and
| ● | does not reflect payments related to employee restructuring changes for our former Chief Executive Officer.

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The following table presents a reconciliation of Adjusted EBITDA to net loss, which is the most directly comparable GAAP measure, for the periods indicated:

|  | Three Months Ended June 30, |  |  | Six Months Ended June 30, |
|  | 2023 |  |  | 2022 |  |  | 2023 |  |  | 2022 |
Net loss |  | $ | (19,484 | ) |  | $ | (22,207 | ) |  | $ | (38,861 | ) |  | $ | (40,656 | )
Net loss from discontinued operations |  |  | - |  |  |  | 683 |  |  |  | - |  |  |  | 683 |
Net loss from continued operations |  |  | (19,484 | ) |  |  | (21,524 | ) |  |  | (38,861 | ) |  |  | (39,973 | )
Add (deduct): |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest expense, net (1) |  |  | 5,001 |  |  |  | 2,506 |  |  |  | 9,183 |  |  |  | 5,326 |
Income tax provision (benefit) |  |  | 100 |  |  |  | (1,741 | ) |  |  | 107 |  |  |  | (1,727 | )
Depreciation and amortization (2) |  |  | 7,058 |  |  |  | 6,819 |  |  |  | 14,193 |  |  |  | 13,332 |
Stock-based compensation (3) |  |  | 6,189 |  |  |  | 9,099 |  |  |  | 12,616 |  |  |  | 16,466 |
Change in fair value of contingent consideration (4) |  |  | (90 | ) |  |  | - |  |  |  | 409 |  |  |  | - |
Liquidated damages (5) |  |  | 177 |  |  |  | 128 |  |  |  | 304 |  |  |  | 300 |
Loss on impairment of assets (6) |  |  | - |  |  |  | - |  |  |  | 119 |  |  |  | 257 |
Employee retention credit (7) |  |  | - |  |  |  | - |  |  |  | (6,868 | ) |  |  | - |
Employee restructuring payments (8) |  |  | 973 |  |  |  | 505 |  |  |  | 4,262 |  |  |  | 679 |
Adjusted EBITDA |  | $ | (76 | ) |  | $ | (4,208 | ) |  | $ | (4,536 | ) |  | $ | (5,340 | )

| (1) | Interest expense is related to our capital structure and varies over time due to a variety of financing transactions. Interest expense includes $715 and $274 for amortization of debt discounts for the three months ended June 30, 2023 and 2022, respectively, as presented in our condensed consolidated statements of cash flows, which is a noncash item. Interest expense includes $1,645 and $934 for amortization of debt discounts for the six months ended June 30, 2023 and 2022, respectively. Investors should note that interest expense will recur in future periods.
| (2) | Depreciation and amortization is related to our developed technology and Platform included within cost of revenues of $2,323 and $2,375, for the three months ended June 30, 2023 and 2022, respectively, and depreciation and amortization included within operating expenses of $4,735 and $4,444 for the three months ended June 30, 2023 and 2022, respectively. Depreciation and amortization is related to our developed technology and Platform included within cost of revenues of $4,692 and $4,686, for the six months ended June 30, 2023 and 2022, respectively, and depreciation and amortization included within operating expenses of $9,501 and $8,646 for the six months ended June 30, 2023 and 2022, respectively. We believe (i) the amount of depreciation and amortization expense in any specific period may not directly correlate to the underlying performance of our business operations and (ii) such expenses can vary significantly between periods as a result of new acquisitions and full amortization of previously acquired tangible and intangible assets. Investors should note that the use of tangible and intangible assets contributed to revenue in the periods presented and will contribute to future revenue generation and should also note that such expense will recur in future periods.
| (3) | Stock-based compensation represents noncash costs arise from the grant of stock-based awards to employees, consultants and directors. We believe that excluding the effect of stock-based compensation from Adjusted EBITDA assists management and investors in making period-to-period comparisons in our operating performance because (i) the amount of such expenses in any specific period may not directly correlate to the underlying performance of our business operations, and (ii) such expenses can vary significantly between periods as a result of the timing of grants of new stock-based awards, including grants in connection with acquisitions. Additionally, we believe that excluding stock-based compensation from Adjusted EBITDA assists management and investors in making meaningful comparisons between our operating performance and the operating performance of other companies that may use different forms of employee compensation or different valuation methodologies for their stock-based compensation. Investors should note that stock-based compensation is a key incentive offered to employees whose efforts contributed to the operating results in the periods presented and are expected to contribute to operating results in future periods. Investors should also note that such expenses will recur in the future.
| (4) | Change in fair value of contingent consideration represents the change in the put option on our common stock in connection with the Fexy Studios acquisition.

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| (5) | Liquidated damages (or interest expense related to accrued liquidated damages) represents amounts we owe to certain of our investors in private placements offerings conducted in fiscal years 2018 through 2020, pursuant to which we agreed to certain covenants in the respective securities purchase agreements and registration rights agreements, including the filing of resale registration statements and becoming current in our reporting obligations, which we were not able to timely meet.
| (6) | Loss on impairment of assets represents certain assets that are no longer useful.
| (7) | Employee retention credit represents payroll related tax credits under the Cares Act.
| (8) | Employee restructuring payments represents severance payments to employees under employer restructuring arrangements and payments to our former Chief Executive Officer for the three and six months ended June 30, 2023 and 2022, respectively.

Critical Accounting Policies and Estimates

Our management’s discussion and analysis of our financial condition and results of operations are based upon our condensed consolidated financial statements, which have been prepared in accordance with GAAP. In preparing the condensed consolidated financial statements, we make estimates and judgments that affect the reported amounts of assets, liabilities, stockholders’ equity, revenue, expenses, and related disclosures. We re-evaluate our estimates on an on-going basis. Our estimates are based on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Because of the uncertainty inherent in these matters, actual results may differ from these estimates and could differ based upon other assumptions or conditions.

Except as described in Note 1, Summary of Significant Accounting Policies, of the Notes to our condensed consolidated financial statements in Part I, Item 1 of this Quarterly Report on Form 10-Q, there have been no material changes to our critical accounting policies and estimates as compared to the critical accounting policies and estimates disclosed in our Annual Report on Form 10-K for the year ended December 31, 2022 that was filed with the SEC on March 31, 2023.

Recent Accounting Pronouncements

See Note 1, Summary of Significant Accounting Policies, of the Notes to the condensed consolidated financial statements included in Part I, Item 1 of this Quarterly Report on Form 10-Q for a discussion about new accounting pronouncements adopted as of the date of this report.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

Not applicable to a “smaller reporting company” as defined in Item 10(f)(1) of SEC Regulation S-K.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management is responsible for establishing and maintaining a system of disclosure controls and procedures (as defined in Rule13a-15(e) and 15d-15(e) under the Exchange Act) that is designed to ensure that information required to be disclosed by us in the reports we file or submit under the Exchange Act is recorded, processed, summarized, and reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated and communicated to the issuer’s management, including its principal executive officer(s) and principal financial officer(s), or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

In accordance with Exchange Act Rules 13a-15 and 15d-15, an evaluation was completed under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this Quarterly Report. In light of the material weaknesses described in Part II, Item 9A to our Annual Report on Form 10-K for the year ended December 31, 2022 filed with the SEC on March 31, 2023 that continue and have not been remediated as of the date of filing of this Quarterly Report, we have performed additional analyses, reconciliations, and other post-closing procedures to determine whether our condensed consolidated financial statements are prepared in accordance with GAAP. Based on that evaluation, our management, including our Chief Executive Officer and Chief Financial Officer, concluded that our disclosure controls and procedures were effective as of June 30, 2023 in providing reasonable assurance that the information required to be disclosed in our reports filed or submitted under the Exchange Act was recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms.

Changes in Internal Control over Financial Reporting

In connection with our continued monitoring and maintenance of our control procedures as part of the implementation of Section 404 of the Sarbanes-Oxley Act of 2002, we continue to review, test, and improve the effectiveness of our internal controls. There have not been any changes in our internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during the three months ended June 30, 2023 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Inherent Limitations on the Effectiveness of Controls

The effectiveness of any system of internal control over financial reporting, including ours, is subject to inherent limitations, including the exercise of judgment in designing, implementing, operating, and evaluating the controls and procedures, and the inability to eliminate misconduct completely. Accordingly, in designing and evaluating the disclosure controls and procedures, management recognizes that any system of internal control over financial reporting, including ours, no matter how well designed and operated, can only provide reasonable, not absolute assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints, and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs. Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. We intend to continue to monitor and upgrade our internal controls as necessary or appropriate for our business but cannot assure you that such improvements will be sufficient to provide us with effective internal control over financial reporting.

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PART II - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

From time to time, we may be subject to claims and litigation arising in the ordinary course of business. We are not currently subject to any pending or threatened legal proceedings that we believe would reasonably be expected to have a material adverse effect on our business, financial condition, results of operations or cash flows.

ITEM 1A. RISK FACTORS

There are numerous factors that affect our business and operating results, many of which are beyond our control. The risk factors described in Part I, “Item IA. Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2022 filed with the SEC on March 31, 2023 should be carefully considered, together with the other information contained or incorporated by reference in this Quarterly Report on Form 10-Q and in our other filings with SEC in connection with evaluating us, our business and the forward-looking statements contained in this Quarterly Report on Form 10-Q. Additional risks and uncertainties not known to us at present, or that we currently deem immaterial, may affect us. The occurrence of any of these known or unknown risks could have a material adverse impact on our business, financial condition and results of operations.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

ITEM 5. OTHER INFORMATION

On or about August 10, 2018, the Company entered into securities purchase agreements with certain accredited investors, pursuant to which the Company sold an aggregate 18,730 shares of the Company’s Series H convertible preferred stock, par value $0.01 per share (the “Series H Preferred Stock”), at a stated value of $1,000, issued 670 shares of Series H Preferred Stock to a placement agent in consideration for its services, and filed a Certificate of Designation of Preferences, Rights and Limitations of Series H Convertible Preferred Stock (the “Certificate of Designation”) with the Secretary of State of the State of Delaware.

On August 10, 2023 (the “Final Conversion Date”), pursuant to the Certificate of Designation, the automatic mandatory conversion of all remaining outstanding shares of Series H Preferred Stock occurred. As a result, no shares of Series H Preferred Stock remain outstanding. On the Final Conversion Date, an aggregate 12,748 shares of Series H Preferred Stock remained outstanding and were converted into 1,759,224 shares of the Company’s common stock, par value $0.01 per share.

The issuance of the shares of the Company’s common stock to the holders of Series H Preferred Stock was exempt from registration under Section 3(a)(9) under the Securities Act of 1933, as amended, as the Series H Preferred Stock was exchanged for the Company’s common stock by existing security holders and no commission or other remuneration was paid.

ITEM 6. EXHIBITS

The following documents are filed as part of this Quarterly Report:

Exhibit Number |  | Description of Document
3.1 |  | Certificate of Amendment to the Amended and Restated Certificate of Incorporation, which was filed as Exhibit 3.1 to the Company’s Current Report on Form 8-K filed on June 2, 2023
10.1 |  | Amended and Restated 2022 Stock and Incentive Compensation Plan, which was filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on June 2, 2023
31.1* |  | Chief Executive Officer’s Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2* |  | Chief Financial Officer’s Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1# |  | Chief Executive Officer’s Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2# |  | Chief Financial Officer’s Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS* |  | Inline XBRL Instance Document (the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document)
101.SCH* |  | Inline XBRL Taxonomy Extension Schema Document
101.CAL* |  | Inline XBRL Taxonomy Extension Calculation Linkbase Document
101.LAB* |  | Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE* |  | Inline XBRL Taxonomy Extension Presentation Linkbase Document
101.DEF* |  | Inline XBRL Taxonomy Extension Definition Linkbase Document

* Filed herewith.

# This certification is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liability of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act.

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SIGNATURES

In accordance with the requirements of the Securities and Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

| The Arena Group Holdings, Inc.
Date: August 14, 2023 | By: | /s/ ROSS LEVINSOHN
|  | Ross Levinsohn
|  | Chief Executive Officer
|  | (Principal Executive Officer)
Date: August 14, 2023 | By: | /s/ DOUGLAS B. SMITH
|  | Douglas B. Smith
|  | Chief Financial Officer
|  | (Principal Financial Officer)

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