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Segment Information
 3 Months Ended
Mar. 31, 2021
Segment Reporting [Abstract]  
Segment Information Segment Information
 
We have four business segments (Asia, Europe, North America, and Latin America and Other) based primarily upon the geographic region where each segment operates, as well as the internal organization of our officers and their responsibilities. Each of the geographic segments operate under the Nature’s Sunshine Products and Synergy® WorldWide brands. The Latin America and Other segment includes our wholesale business in which we sell products to various locally-managed entities independent of the Company that we have granted distribution rights for the relevant market.

Net sales for each segment have been reduced by intercompany sales as they are not included in the measure of segment profit or loss reviewed by the chief executive officer. We evaluate performance based on contribution margin by segment before consideration of certain inter-segment transfers and expenses.
Reportable business segment information is as follows (dollar amounts in thousands):
 Three Months Ended
March 31,
 20212020
Net sales:  
Asia$35,755 $30,958 
Europe22,200 20,627 
North America37,762 38,757 
Latin America and Other6,704 5,584 
Total net sales102,421 95,926 
Contribution margin (1):  
Asia15,319 14,527 
Europe6,796 6,831 
North America15,440 14,419 
Latin America and Other3,632 2,450 
Total contribution margin41,187 38,227 
Selling, general and administrative expenses (2)33,552 31,065 
Operating income7,635 7,162 
Other loss, net(1,933)(2,410)
Income before provision for income taxes$5,702 $4,752 
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(1)   Contribution margin consists of net sales less cost of sales and volume incentives expense.

(2)  Service fees in China totaled $2.8 million and $1.9 million for the three-month periods ended March 31, 2021 and 2020, respectively. These service fees are included in selling, general and administrative expenses.

From an individual country perspective, the United States and South Korea comprise 10 percent or more of consolidated net sales for the three-month periods ended March 31, 2021 and 2020, as follows (dollar amounts in thousands):
 Three Months Ended
March 31,
 20212020
Net sales:  
United States$34,920 $35,839 
South Korea14,809 16,389 
Other52,692 43,698 
 $102,421 $95,926 
Net sales generated by each of our product lines is set forth below (dollar amounts in thousands):
 Three Months Ended
March 31,
 20212020
Asia  
General health$11,292 $9,046 
Immune203 201 
Cardiovascular9,903 9,339 
Digestive6,871 6,156 
Personal care2,524 3,005 
Weight management4,962 3,211 
 35,755 30,958 
Europe  
General health$9,472 $7,961 
Immune2,016 2,444 
Cardiovascular2,992 2,897 
Digestive5,540 4,931 
Personal care1,426 1,751 
Weight management754 643 
 22,200 20,627 
North America  
General health$16,270 $15,464 
Immune4,874 7,798 
Cardiovascular4,225 4,167 
Digestive9,463 8,241 
Personal care1,819 1,929 
Weight management1,111 1,158 
 37,762 38,757 
Latin America and Other  
General health$1,976 $1,614 
Immune811 809 
Cardiovascular478 378 
Digestive2,870 2,362 
Personal care345 252 
Weight management224 169 
 6,704 5,584 
 $102,421 $95,926 

From an individual country perspective, only the United States comprised 10 percent or more of consolidated property, plant and equipment as follows (dollar amounts in thousands):
 March 31,
2021		December 31,
2020
Property, plant and equipment:  
United States$48,693 $50,025 
Other3,859 4,330 
Total property, plant and equipment, net$52,552 $54,355 
Total assets per segment is set forth below (dollar amounts in thousands):
March 31,
2021		December 31,
2020
Assets:  
Asia$84,668 $82,572 
Europe16,533 16,398 
North America135,710 142,324 
Latin America and Other8,920 8,204 
Total assets$245,831 $249,498