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NATURE OF OPERATIONS AND SIGNIFICANT ACCOUNTING POLICIES - Costs, Foreign Currency Translation, and Revenue (Details) - USD ($) $ in Thousands | 12 Months Ended
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Dec. 31, 2024 | Dec. 31, 2023
Incentive Trip Accrual |  |
Convention and meeting costs | $ 5,236 | $ 4,763
Advertising Costs |  |
Advertising costs | 13,900 | 11,500
Research and Development |  |
Research and development expenses | $ 1,700 | $ 1,600

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