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Segment Information
 3 Months Ended
Mar. 31, 2025
Segment Reporting [Abstract]  
Segment Information Segment Information
 
We have four reportable business segments (Asia, Europe, North America and Latin America and Other) based primarily upon the geographic region where each segment operates, as well as the internal organization of our officers and their responsibilities. Each of the geographic segments operate under the Nature’s Sunshine Products and Synergy WorldWide brands and sell similar products grouped into six principal categories: general health, immune, cardiovascular, digestive, personal care and weight management. The Latin America and Other segment includes our wholesale business in which we sell products to various locally-managed entities, independent of the Company, that we have granted distribution rights for the relevant market.

The Company's chief operating decision maker ("CODM") is our president and chief executive officer. The CODM assesses the performance of each segment using operating income. The CODM reviews the performance of each segment using monthly internal reports which provide variance analysis of actual results by segment compared to budget, forecast and prior year. The CODM uses this information when making decisions about the allocation of operating resources to each segment. The CODM does not evaluate reportable segments using asset or liability information.
Reportable business segment information for the three months ended March 31, 2025 and 2024, is as follows (dollar amounts in thousands):
Three Months Ended March 31, 2025AsiaEuropeNorth AmericaLatin America and OtherTotal
Net sales$48,653 $24,114 $35,018 $5,463 $113,248 
Cost of sales10,895 7,148 11,565 2,043 
Volume incentives16,369 9,652 7,239 1,584 
Selling, general and administrative (1)13,044 5,149 8,474 1,449 
Segment operating income$8,345 $2,165 $7,740 $387 $18,637 
Unallocated corporate selling, general and administrative expense(12,465)
Operating income6,172 
Interest and other income, net205 
Interest expense(21)
Foreign exchange gains, net753 
Income from operations before provision for income taxes$7,109 

Three Months Ended March 31, 2024AsiaEuropeNorth AmericaLatin America and OtherTotal
Net sales$46,220 $22,296 $36,525 $5,952 $110,993 
Cost of sales10,574 7,204 12,202 2,035 
Volume incentives15,133 8,699 7,679 2,059 
Selling, general and administrative (1)13,697 4,612 8,300 1,582 
Segment operating income$6,816 $1,781 $8,344 $276 $17,217 
Unallocated corporate selling, general and administrative expense(12,593)
Operating income4,624 
Interest and other income, net63 
Interest expense(12)
Foreign exchange losses, net(20)
Income from operations before provision for income taxes$4,655 
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(1)    Service fees in China totaled $2.9 million and $3.1 million for the three-month periods ended March 31, 2025 and 2024, respectively. These service fees are included in selling, general and administrative expenses.

The table below reflects sales based upon the sales location where they occurred. From an individual country/region perspective, only the United States, Taiwan and Korea comprise 10 percent or more of consolidated net sales for the three-month periods ended March 31, 2025 and 2024, as follows (dollar amounts in thousands):
 
Three Months Ended March 31,20252024
Net sales:
United States$32,474 $33,688 
Taiwan17,864 15,792 
South Korea10,781 11,621 
Other52,129 49,892 
Total net sales$113,248 $110,993 
Net sales generated by each product line for the three months ended March 31, 2025 and 2024, are as follows (dollar amounts in thousands):
Three Months Ended March 31, 2025AsiaEuropeNorth AmericaLatin America and OtherTotal
General health$18,251$10,496$15,599$1,578$45,924
Immunity2,8722,4414,44451810,275
Cardiovascular13,8192,5653,69643320,513
Digestive9,6426,3728,9342,58227,530
Personal care1,1981,6311,4752444,548
Weight management2,8716098701084,458
Total net sales by segment$48,653$24,114$35,018$5,463$113,248

Three Months Ended March 31, 2024AsiaEuropeNorth AmericaLatin America and OtherTotal
General health$15,994 $9,802 $16,407 $1,570 $43,773 
Immunity1,6842,3354,4457239,187
Cardiovascular13,9742,4193,98448220,859
Digestive8,5895,9139,1682,74926,419
Personal care1,2921,2681,5722754,407
Weight management4,6875599491536,348
Total net sales by segment$46,220 $22,296 $36,525 $5,952 $110,993 

Three Months Ended March 31,20252024
Depreciation and amortization:
Asia$498 $468 
Europe28 22 
North America2,962 2,659 
Latin America and Other11 11 
Total depreciation and amortization$3,499 $3,160 

From an individual country perspective, only the United States has material balances of consolidated property, plant and equipment as follows (dollar amounts in thousands):
March 31,
2025		December 31, 2024
Property, plant and equipment
United States$33,373 $34,786 
Other4,328 4,799 
Total property, plant and equipment$37,701 $39,585