<SEC-DOCUMENT>0000024090-23-000044-index.html : 20230424
<SEC-HEADER>0000024090-23-000044.hdr.sgml : 20230424
<ACCEPTANCE-DATETIME>20230424123216
ACCESSION NUMBER:		0000024090-23-000044
CONFORMED SUBMISSION TYPE:	DEF 14A
PUBLIC DOCUMENT COUNT:		47
CONFORMED PERIOD OF REPORT:	20230606
FILED AS OF DATE:		20230424
DATE AS OF CHANGE:		20230424

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CITIZENS, INC.
		CENTRAL INDEX KEY:			0000024090
		STANDARD INDUSTRIAL CLASSIFICATION:	LIFE INSURANCE [6311]
		IRS NUMBER:				840755371
		STATE OF INCORPORATION:			CO
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEF 14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-16509
		FILM NUMBER:		23838858

	BUSINESS ADDRESS:	
		STREET 1:		11815 ALTERRA PKWY
		STREET 2:		SUITE 1500
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78758
		BUSINESS PHONE:		5128377100

	MAIL ADDRESS:	
		STREET 1:		P O BOX 149151
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78714

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CITIZENS INC
		DATE OF NAME CHANGE:	19920703

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CONTINENTAL INVESTORS LIFE INC
		DATE OF NAME CHANGE:	19881222
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEF 14A
<SEQUENCE>1
<FILENAME>a2023citizensproxystatemen.htm
<DESCRIPTION>DEF 14A
<TEXT>
Document 1 - file: a2023citizensproxystatemen.htm
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>2 <FILENAME>a03se6a_citizensxcommonx03.jpg <TEXT> Document 2 - file: a03se6a_citizensxcommonx03.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>3 <FILENAME>a03se6a_citizensxcommonx03a.jpg <TEXT> Document 3 - file: a03se6a_citizensxcommonx03a.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>4 <FILENAME>a3a.jpg <TEXT> Document 4 - file: a3a.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>5 <FILENAME>chair.jpg <TEXT> Document 5 - file: chair.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>6 <FILENAME>chart-086d1ed0fb0d473f8a1.jpg <TEXT> Document 6 - file: chart-086d1ed0fb0d473f8a1.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>7 <FILENAME>chart-11dba6bd41f943dbbb9.jpg <TEXT> Document 7 - file: chart-11dba6bd41f943dbbb9.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>8 <FILENAME>chart-2aefb701e0a14b4c9ba.jpg <TEXT> Document 8 - file: chart-2aefb701e0a14b4c9ba.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>9 <FILENAME>chart-3c95376df6384c9ca7e.jpg <TEXT> Document 9 - file: chart-3c95376df6384c9ca7e.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>10 <FILENAME>chart-9ad85dc80952440a99b.jpg <TEXT> Document 10 - file: chart-9ad85dc80952440a99b.jpg
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</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>12 <FILENAME>chart-ce470f91c6c6462e9aa.jpg <TEXT> Document 12 - file: chart-ce470f91c6c6462e9aa.jpg
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</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>31 <FILENAME>image_28.jpg <TEXT> Document 31 - file: image_28.jpg
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</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>35 <FILENAME>image_7.jpg <TEXT> Document 35 - file: image_7.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>36 <FILENAME>image_8.jpg <TEXT> Document 36 - file: image_8.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>37 <FILENAME>image_9.jpg <TEXT> Document 37 - file: image_9.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>38 <FILENAME>insuranceisapromisemade-wh.jpg <TEXT> Document 38 - file: insuranceisapromisemade-wh.jpg
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</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>42 <FILENAME>picture13.jpg <TEXT> Document 42 - file: picture13.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>43 <FILENAME>picture14.jpg <TEXT> Document 43 - file: picture14.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>44 <FILENAME>roadmap.jpg <TEXT> Document 44 - file: roadmap.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>45 <FILENAME>screenshot2023-04x06140733.jpg <TEXT> Document 45 - file: screenshot2023-04x06140733.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>46 <FILENAME>sherykinlawsignature.jpg <TEXT> Document 46 - file: sherykinlawsignature.jpg
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</DOCUMENT> </SEC-DOCUMENT>