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Goodwill and Other Intangible Assets
9 Months Ended
Sep. 30, 2017
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets
Goodwill and Other Intangible Assets
Goodwill consisted of the following:
(in thousands)
 
Television
 
Radio
 
Digital
 
Total
 
 
 
 
 
 
 
 
 
Gross balance as of December 31, 2016
 
$
681,535

 
$
41,000

 
$
132,159

 
$
854,694

Accumulated impairment losses
 
(215,414
)
 

 
(22,500
)
 
(237,914
)
Net balance as of December 31, 2016
 
$
466,121

 
$
41,000

 
$
109,659

 
$
616,780

 
 
 
 
 
 
 
 
 
Gross balance as of September 30, 2017
 
$
681,535

 
$
41,000

 
$
132,159

 
$
854,694

Accumulated impairment losses
 
(215,414
)
 

 
(51,903
)
 
(267,317
)
Net balance as of September 30, 2017
 
$
466,121

 
$
41,000

 
$
80,256

 
$
587,377



Other intangible assets consisted of the following:
(in thousands)
 
As of 
 September 30, 
 2017
 
As of 
 December 31, 
 2016
 
 
 
 
 
Amortizable intangible assets:
 
 
 
 
Carrying amount:
 
 
 
 
Television network affiliation relationships
 
$
248,444

 
$
248,444

Customer lists and advertiser relationships
 
56,100

 
56,100

Other
 
30,577

 
26,923

Total carrying amount
 
335,121

 
331,467

Accumulated amortization:
 
 
 
 
Television network affiliation relationships
 
(46,544
)
 
(37,019
)
Customer lists and advertiser relationships
 
(28,040
)
 
(24,380
)
Other
 
(7,954
)
 
(5,987
)
Total accumulated amortization
 
(82,538
)
 
(67,386
)
Net amortizable intangible assets
 
252,583

 
264,081

Indefinite-lived intangible assets — FCC licenses
 
203,815

 
203,815

Total other intangible assets
 
$
456,398

 
$
467,896



In 2017 we paid $11.6 million to acquire cable and satellite carriage rights for the launch of our Newsy cable network. These rights will be amortized over the life of the respective MVPD agreement. Additional amounts may be owed to the seller if certain conditions are met.

Goodwill and other indefinite-lived assets are tested for impairment annually and any time events occur or conditions change that would indicate it is more likely than not the fair value of a reporting unit is below its carrying value. Such indicators of impairment include, but are not limited to, changes in business climate or other factors resulting in low cash flow related to such assets. The first step is the estimation of the fair value of each of the reporting units, which is then compared to their carrying values. If the fair value is less than the carrying value of the reporting unit then an impairment of goodwill exists. The amount of impairment is the difference between the fair value of the reporting unit and its carrying value.

The slower development of our original revenue model and revised operating model which will result in a smaller business for Cracked, created indications of impairment of goodwill as of September 30, 2017.

Under the process required by GAAP, we estimated the fair value of Cracked. Fair values were determined using a combination of discounted cash flow approach, which estimated fair value based upon future revenues, expenses and cash flows discounted to their present value, and a market approach, which estimated fair value using market multiples of various financial measures compared to a set of comparable public companies. The discounted cash flow approach utilized unobservable factors, such as projected revenues and expenses and a discount rate applied to the estimated cash flows. The determination of the discount rate was based on a cost of capital model, using a risk-free rate, adjusted by a stock-beta adjusted risk premium and a size premium. The inputs to the nonrecurring fair value determination of our reporting units are classified as Level 3 fair value measurements under GAAP.

The valuation methodology and underlying financial information used to determine fair value requires significant judgments to be made by management. These judgments include, but are not limited to, long-term projections of future financial performance and the selection of appropriate discount rates used to determine the present value of future cash flows. Changes in such estimates or the application of alternative assumptions could produce significantly different results.

We concluded that the fair value of Cracked did not exceed its carrying value as of September 30, 2017. Based upon our valuations, we recorded a $29 million non-cash charge in the three months ended September 30, 2017 to reduce the carrying value of goodwill and $6.3 million to reduce the value of intangible assets.