<SEC-DOCUMENT>0001950047-25-001665.txt : 20250307
<SEC-HEADER>0001950047-25-001665.hdr.sgml : 20250307
<ACCEPTANCE-DATETIME>20250307162017
ACCESSION NUMBER:		0001950047-25-001665
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20250307
DATE AS OF CHANGE:		20250307

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ON24 INC.
		CENTRAL INDEX KEY:			0001110611
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PREPACKAGED SOFTWARE [7372]
		ORGANIZATION NAME:           	06 Technology
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-39965
		FILM NUMBER:		25720378

	BUSINESS ADDRESS:	
		STREET 1:		50 BEALE STREET, 8TH FLOOR
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94105
		BUSINESS PHONE:		(415) 369-8000

	MAIL ADDRESS:	
		STREET 1:		50 BEALE STREET, 8TH FLOOR
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94105

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ON24 INC
		DATE OF NAME CHANGE:	20000329

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Blackie James
		CENTRAL INDEX KEY:			0001841671
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		930 N WETHERLY DR #304
		CITY:			WEST HOLLYWOOD
		STATE:			CA
		ZIP:			90069
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
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    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001841671</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001110611</issuerCik>
            <issuerName>ON24, INC.</issuerName>
            <secFileNumber>001-39965</secFileNumber>
            <issuerAddress>
                <ns2:street1>50 Beale Street</ns2:street1>
                <ns2:street2>8th Floor</ns2:street2>
                <ns2:city>San Francisco</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>94105</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(415) 369-8000</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>JAMES BLACKIE</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>7433</noOfUnitsSold>
            <aggregateMarketValue>43258.57</aggregateMarketValue>
            <noOfUnitsOutstanding>41650776</noOfUnitsOutstanding>
            <approxSaleDate>03/07/2025</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>08/20/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>7433</amountOfSecuritiesAcquired>
            <paymentDate>08/20/2023</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JAMES BLACKIE</name>
                <address>
                    <ns2:street1>50 Beale Street</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/06/2025</saleDate>
            <amountOfSecuritiesSold>800</amountOfSecuritiesSold>
            <grossProceeds>4644.48</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>James Blackie</name>
                <address>
                    <ns2:street1>50 Beale Street</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>common</securitiesClassTitle>
            <saleDate>03/04/2025</saleDate>
            <amountOfSecuritiesSold>5616</amountOfSecuritiesSold>
            <grossProceeds>31191.83</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>James Blackie</name>
                <address>
                    <ns2:street1>50 Beale Street</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>common</securitiesClassTitle>
            <saleDate>03/04/2025</saleDate>
            <amountOfSecuritiesSold>5530</amountOfSecuritiesSold>
            <grossProceeds>30714.17</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JAMES BLACKIE</name>
                <address>
                    <ns2:street1>50 Beale Street</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/04/2025</saleDate>
            <amountOfSecuritiesSold>4219</amountOfSecuritiesSold>
            <grossProceeds>23315.46</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JAMES BLACKIE</name>
                <address>
                    <ns2:street1>50 Beale Street</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/03/2025</saleDate>
            <amountOfSecuritiesSold>6927</amountOfSecuritiesSold>
            <grossProceeds>38590.32</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>James Blackie</name>
                <address>
                    <ns2:street1>50 Beale Street</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>common</securitiesClassTitle>
            <saleDate>02/20/2025</saleDate>
            <amountOfSecuritiesSold>3609</amountOfSecuritiesSold>
            <grossProceeds>23014.99</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JAMES BLACKIE</name>
                <address>
                    <ns2:street1>50 Beale Street</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>02/20/2025</saleDate>
            <amountOfSecuritiesSold>3609</amountOfSecuritiesSold>
            <grossProceeds>23014.95</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>James Blackie</name>
                <address>
                    <ns2:street1>50 Beale Street</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>common</securitiesClassTitle>
            <saleDate>02/11/2025</saleDate>
            <amountOfSecuritiesSold>3177</amountOfSecuritiesSold>
            <grossProceeds>21518.14</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JAMES BLACKIE</name>
                <address>
                    <ns2:street1>50 Beale Street</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>02/11/2025</saleDate>
            <amountOfSecuritiesSold>1605</amountOfSecuritiesSold>
            <grossProceeds>10745.80</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JAMES BLACKIE</name>
                <address>
                    <ns2:street1>50 Beale Street</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>02/10/2025</saleDate>
            <amountOfSecuritiesSold>1572</amountOfSecuritiesSold>
            <grossProceeds>10772.29</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JAMES BLACKIE</name>
                <address>
                    <ns2:street1>50 Beale Street</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/16/2024</saleDate>
            <amountOfSecuritiesSold>8000</amountOfSecuritiesSold>
            <grossProceeds>55689.60</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>03/07/2025</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ James Blackie</signature>
        </noticeSignature>
    </formData>
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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
