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PREPAYMENTS AND OTHER ASSETS (Details) $ in Thousands | 12 Months Ended |
--- | --- | ---
Dec. 31, 2015 USD ($) | Dec. 31, 2015 CNY (¥) | Dec. 31, 2014 CNY (¥) | Dec. 31, 2015 CNY (¥)
Prepayments and other current assets |  |  |  |
VAT prepayments | $ 18,933 |  |  | ¥ 122,645,000
Other receivables from advertisers and payment service providers | 15,720 |  | ¥ 64,905,000 | 101,829,000
Advances to employees | 1,890 |  | 14,254,000 | 12,246,000
Prepaid deposits | 1,685 |  | 21,179,000 | 10,915,000
Prepaid employees compensation | 817 |  | 6,716,000 | 5,292,000
Deferred cost | 756 |  | 4,061,000 | 4,894,000
Entrusted loan to a third party | 463 |  |  | 3,000,000
Loans to investors of an equity investee | 427 |  | 2,765,000 | 2,765,000
Entrusted loan to an investor of an equity investee |  |  | 4,000,000 |
Others | 2,486 |  | 6,312,000 | 16,105,000
Total | 55,363 |  | 180,029,000 | 358,631,000
Provision for doubtful accounts | 2,057 | ¥ 13,326,000 | 3,230,000 |
Reversal of impairment |  |  | 72,000 |
Interest rate |  |  | 5.00 | 5.00
Movement of the allowance for doubtful debts |  |  |  |
Balance at the beginning of the year | 499 | 3,230,000 | 72,000 |
Charged to general and administrative expenses | 2,057 | 13,326,000 | 3,230,000 |
Balance at the end of the year | 2,716 | 17,592,000 | 3,230,000 |
Other non-current assets |  |  |  |
Compensation to key employees and other expenses | 682 |  | 9,049,000 | 4,417,000
Rental deposits | 2,649 |  | 9,855,000 | 17,166,000
Investment prepayments (ii) |  |  | 30,476,000 |
Total | 3,924 |  | 55,197,000 | 25,422,000
Other Noncurrent Assets |  |  |  |
Prepayments and other current assets |  |  |  |
Provision for doubtful accounts | 272 | 1,759,000 |  |
Loans | 427 |  |  | 2,765,000
Movement of the allowance for doubtful debts |  |  |  |
Charged to general and administrative expenses | 272 | 1,759,000 |  |
Entrusted Loan Receivable |  |  |  |
Prepayments and other current assets |  |  |  |
Provision for doubtful accounts | 697 | 4,516,000 | 1,284,000 |
Movement of the allowance for doubtful debts |  |  |  |
Balance at the beginning of the year | 1,612 | 10,444,000 | 11,160,000 |
Charged to general and administrative expenses | 697 | 4,516,000 | 1,284,000 |
Reversal | (772) | (5,000,000) | (2,000,000) |
Foreign exchange effect | 2 | 10,000 |  |
Balance at the end of the year | 1,539 | 9,970,000 | 10,444,000 |
Loans Receivable |  |  |  |
Other non-current assets |  |  |  |
Staff loan receivables | 166 |  | 3,052,000 | 1,074,000
Third Party |  |  |  |
Prepayments and other current assets |  |  |  |
Provision for doubtful accounts | 267 | 1,730,000 |  |
Movement of the allowance for doubtful debts |  |  |  |
Charged to general and administrative expenses | 267 | 1,730,000 |  |
Third Party | Entrusted Loan Receivable |  |  |  |
Prepayments and other current assets |  |  |  |
Receivables from employees | 4,466 |  | 27,899,000 | 28,928,000
Provision for doubtful accounts |  |  | 5,000,000 |
Movement of the allowance for doubtful debts |  |  |  |
Charged to general and administrative expenses |  |  | 5,000,000 |
Supplier |  |  |  |
Prepayments and other current assets |  |  |  |
Provision for doubtful accounts | 1,000 | 6,481,000 |  |
Movement of the allowance for doubtful debts |  |  |  |
Charged to general and administrative expenses | 1,000 | ¥ 6,481,000 |  |
Supplier | Entrusted Loan Receivable |  |  |  |
Prepayments and other current assets |  |  |  |
Provision for doubtful accounts |  |  | 5,444,000 |
Movement of the allowance for doubtful debts |  |  |  |
Charged to general and administrative expenses |  |  | 5,444,000 |
Investor Of An Equity Investee | Entrusted Loan Receivable |  |  |  |
Prepayments and other current assets |  |  |  |
Prepaid expenses | 3,725 |  | 11,692,000 | 24,133,000
Investor Of An Equity Investee | Entrusted Loan Due June 2015 |  |  |  |
Prepayments and other current assets |  |  |  |
Loans | $ 617 |  |  | 4,000,000
Discount rate for market interest rate (as percent) | 10.00% | 10.00% |  |
Investor Of An Equity Investee | Loans Receivable |  |  |  |
Prepayments and other current assets |  |  |  |
Advance to suppliers | $ 3,995 |  | 16,246,000 | 25,879,000
Loans | $ 854 |  |  | 5,530,000
Discount rate for market interest rate (as percent) | 10.00% | 10.00% |  |
Loan to related party repayment term | 4 years | 4 years |  |
Other non-current assets |  |  |  |
Loans to investors of an equity investee | $ 427 |  | ¥ 2,765,000 | 2,765,000
Suzhou JDD |  |  |  |
Other non-current assets |  |  |  |
Compensation to key employees and other expenses | 214 |  |  | 1,385,000
Youloft HK |  |  |  |
Other non-current assets |  |  |  |
Compensation to key employees and other expenses | $ 427 |  |  | ¥ 2,763,000

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