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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)
$ in Thousands
9 Months Ended 12 Months Ended
Dec. 31, 2015
CNY (¥)
Dec. 31, 2015
USD ($)
segment
item
Dec. 31, 2015
CNY (¥)
segment
item
Dec. 31, 2014
CNY (¥)
Dec. 31, 2013
CNY (¥)
Dec. 31, 2015
CNY (¥)
Mar. 17, 2014
Apr. 16, 2012
Apr. 15, 2012
Convenience translation                  
Foreign currency translation rate   0.1544       0.1544      
Investments                  
Impairment loss of equity method investment   $ 433 ¥ 2,806,000 ¥ 472,000 ¥ 0        
GOODWILL.                  
Number of reporting units | segment   2 2            
Revenue recognition                  
Online lottery revenue ¥ 0                
Cost of revenues                  
VAT, business taxes and surcharges   $ 20,422 ¥ 132,288,000 105,475,000 48,355,000        
VAT rate one   6.00% 6.00%            
VAT rate two   17.00% 17.00%            
Selling and marketing Expense.                  
Advertising and promotional expenses   $ 202,654 ¥ 1,312,752,000 512,531,000 ¥ 172,969,000        
Research and development                  
Capitalized computer software           ¥ 0      
Leases                  
Capital lease       ¥ 0   ¥ 0      
Concentration of risks                  
Number of bankrupt financial institutions | item   1 1            
Cash and cash equivalents, restricted cash and short-term investments | $   $ 307,926              
Maximum ownership percentage in ICP business   50.00% 50.00%            
Maximum daily floating range of RMB trading prices against the US dollar (as a percent)             2.00% 1.00% 0.50%
Appreciation (depreciation) rate of foreign currency exchange (as a percent)   (5.80%) (5.80%) (2.40%) 3.10%        
Minimum                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   3 years 3 years            
Revenue recognition                  
Average paying player life   42 days 42 days            
Maximum                  
Revenue recognition                  
Average paying player life   83 days 83 days            
Sales Revenue, Net | Customer A                  
Concentration of risks                  
Concentration risk percentage       15.00% 25.00%        
Sales Revenue, Net | Customer B                  
Concentration of risks                  
Concentration risk percentage   8.00% 8.00%   14.00%        
Sales Revenue, Net | Customer C                  
Concentration of risks                  
Concentration risk percentage   11.00% 11.00% 15.00% 19.00%        
Sales Revenue, Net | Customer D                  
Concentration of risks                  
Concentration risk percentage       12.00%          
Sales Revenue, Net | Customer E                  
Concentration of risks                  
Concentration risk percentage   29.00% 29.00%            
Electronic equipment                  
PROPERTY AND EQUIPMENT, NET                  
Estimated useful life of the property and equipment   3 years 3 years            
Office equipment and fixtures                  
PROPERTY AND EQUIPMENT, NET                  
Estimated useful life of the property and equipment   5 years 5 years            
Motor vehicles                  
PROPERTY AND EQUIPMENT, NET                  
Estimated useful life of the property and equipment   4 years 4 years            
Customer relationship | Maximum                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   6 years 6 years            
Trademark | Minimum                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   3 years 3 years            
Trademark | Maximum                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   10 years 10 years            
Technology | Minimum                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   1 year 1 year            
Technology | Maximum                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   10 years 10 years            
Non-compete agreements                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   6 years 6 years            
Online game licenses | Minimum                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   1 year 1 year            
Online game licenses | Maximum                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   5 years 5 years            
User base | Minimum                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   1 year 1 year            
User base | Maximum                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   3 years 3 years            
Domain names | Minimum                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   1 year 1 year            
Domain names | Maximum                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   10 years 10 years            
Platform                  
INTANGIBLE ASSETS, NET                  
Estimated useful life for the intangible assets   5 years 5 years            
PRC                  
Concentration of risks                  
Cash and cash equivalents and short term investments (as a percent)   60.50% 60.50%            
Non-PRC                  
Concentration of risks                  
Cash and cash equivalents and short term investments (as a percent)   39.50% 39.50%