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PREPAYMENTS AND OTHER ASSETS (Details)
$ in Thousands
 12 Months Ended
Dec. 31, 2015
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2015
CNY (¥)
Prepayments and other current assets        
VAT prepayments $ 18,933     ¥ 122,645,000
Other receivables from advertisers and payment service providers 15,720   ¥ 64,905,000 101,829,000
Advances to employees 1,890   14,254,000 12,246,000
Prepaid deposits 1,685   21,179,000 10,915,000
Prepaid employees compensation 817   6,716,000 5,292,000
Deferred cost 756   4,061,000 4,894,000
Entrusted loan to a third party 463     3,000,000
Loans to investors of an equity investee 427   2,765,000 2,765,000
Entrusted loan to an investor of an equity investee     4,000,000  
Others 2,486   6,312,000 16,105,000
Total 55,363   180,029,000 358,631,000
Provision for doubtful accounts 2,057 ¥ 13,326,000 3,230,000  
Reversal of impairment     72,000  
Interest rate     5.00 5.00
Movement of the allowance for doubtful debts        
Balance at the beginning of the year 499 3,230,000 72,000  
Charged to general and administrative expenses 2,057 13,326,000 3,230,000  
Balance at the end of the year 2,716 17,592,000 3,230,000  
Other non-current assets        
Compensation to key employees and other expenses 682   9,049,000 4,417,000
Rental deposits 2,649   9,855,000 17,166,000
Investment prepayments (ii)     30,476,000  
Total 3,924   55,197,000 25,422,000
Other Noncurrent Assets        
Prepayments and other current assets        
Provision for doubtful accounts 272 1,759,000    
Loans 427     2,765,000
Movement of the allowance for doubtful debts        
Charged to general and administrative expenses 272 1,759,000    
Entrusted Loan Receivable        
Prepayments and other current assets        
Provision for doubtful accounts 697 4,516,000 1,284,000  
Movement of the allowance for doubtful debts        
Balance at the beginning of the year 1,612 10,444,000 11,160,000  
Charged to general and administrative expenses 697 4,516,000 1,284,000  
Reversal (772) (5,000,000) (2,000,000)  
Foreign exchange effect 2 10,000    
Balance at the end of the year 1,539 9,970,000 10,444,000  
Loans Receivable        
Other non-current assets        
Staff loan receivables 166   3,052,000 1,074,000
Third Party        
Prepayments and other current assets        
Provision for doubtful accounts 267 1,730,000    
Movement of the allowance for doubtful debts        
Charged to general and administrative expenses 267 1,730,000    
Third Party | Entrusted Loan Receivable        
Prepayments and other current assets        
Receivables from employees 4,466   27,899,000 28,928,000
Provision for doubtful accounts     5,000,000  
Movement of the allowance for doubtful debts        
Charged to general and administrative expenses     5,000,000  
Supplier        
Prepayments and other current assets        
Provision for doubtful accounts 1,000 6,481,000    
Movement of the allowance for doubtful debts        
Charged to general and administrative expenses 1,000 ¥ 6,481,000    
Supplier | Entrusted Loan Receivable        
Prepayments and other current assets        
Provision for doubtful accounts     5,444,000  
Movement of the allowance for doubtful debts        
Charged to general and administrative expenses     5,444,000  
Investor Of An Equity Investee | Entrusted Loan Receivable        
Prepayments and other current assets        
Prepaid expenses 3,725   11,692,000 24,133,000
Investor Of An Equity Investee | Entrusted Loan Due June 2015        
Prepayments and other current assets        
Loans $ 617     4,000,000
Discount rate for market interest rate (as percent) 10.00% 10.00%    
Investor Of An Equity Investee | Loans Receivable        
Prepayments and other current assets        
Advance to suppliers $ 3,995   16,246,000 25,879,000
Loans $ 854     5,530,000
Discount rate for market interest rate (as percent) 10.00% 10.00%    
Loan to related party repayment term 4 years 4 years    
Other non-current assets        
Loans to investors of an equity investee $ 427   ¥ 2,765,000 2,765,000
Suzhou JDD        
Other non-current assets        
Compensation to key employees and other expenses 214     1,385,000
Youloft HK        
Other non-current assets        
Compensation to key employees and other expenses $ 427     ¥ 2,763,000