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REVENUES (Details)
¥ in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2015
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2013
CNY (¥)
REVENUES.        
Online marketing services $ 500,807 ¥ 3,244,130 ¥ 1,322,612 ¥ 612,565
Internet value-added services 61,026 395,312 400,671 83,155
Internet security services and others 6,945 44,987 40,296 54,191
Total [1] $ 568,778 ¥ 3,684,429 ¥ 1,763,579 ¥ 749,911
[1] The amount of transactions with related parties recorded in revenue, cost of revenues and operating income (expenses) are as follows: year ended December 31,   201320142015 RMBRMBRMBUS$ Revenues     111,218     86,708     321,881     49,690Cost of revenues  (9,296)  (4,767)  (31,316)  (4,834)Research and development  (4,174)  (4,212)  (4,500)  (695)Selling and marketing  (256)  (27,931)  (108,422)  (16,737)General and administrative  (2,021)  (5,158)  (5,072)  (783)Details of the related party transactions are set out in note 16 (b) to the consolidated financial statements.