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Prepayments and Others and Assets (Tables) | 12 Months Ended
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Dec. 31, 2017
Schedule of prepayments and other current assets |
|  | As of December 31, |
|  | 2016 |  |  | 2017 |
|  | RMB |  |  | RMB |  |  | US$ |
Other receivables from advertisers |  |  | 212,592 |  |  |  | 391,041 |  |  |  | 60,102 |
Receivable from equity transferees |  |  | 33,564 |  |  |  | 167,185 |  |  |  | 25,696 |
VAT prepayments |  |  | 157,048 |  |  |  | 159,199 |  |  |  | 24,468 |
Receivable from third party payment platform |  |  | 37,057 |  |  |  | 65,765 |  |  |  | 10,108 |
Inventory |  |  | 999 |  |  |  | 26,761 |  |  |  | 4,113 |
Prepaid expenses |  |  | 24,757 |  |  |  | 22,484 |  |  |  | 3,456 |
Loan to a third party (i) |  |  | — |  |  |  | 22,000 |  |  |  | 3,381 |
Advances to suppliers |  |  | 50,088 |  |  |  | 15,330 |  |  |  | 2,356 |
Others |  |  | 55,201 |  |  |  | 48,478 |  |  |  | 7,451 |
Total |  |  | 571,306 |  |  |  | 918,243 |  |  |  | 141,131 |
(i) | On December 28, 2017, the Group made a convertible loan investment of RMB22,000 (US$3,381) to a third-party retail company. The conversion features and the put option were considered as embedded derivatives that do not meet the criteria to be bifurcated and were accounted for together with the loan receivable. In accordance with ASC 810, Consolidation, the third-party retail company is a variable interest entity, as it does not have sufficient equity at risk to fully fund the construction of all assets required for principal operations. As of December 31, 2017, the Group’s maximum exposure to loss as a result of its involvement with the third-party retail company was RMB30,839 (US$4,740), which also equals to the carrying amount of the convertible loan and advance. The Group is not considered as the primary beneficiary, as it does not has power to direct the activities of the third-party retail company that most significantly impact its economic performance.

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- Definition Tabular disclosure of the amounts paid in advance for capitalized costs that will be expensed with the passage of time or the occurrence of a triggering event, and will be charged against earnings within one year or the normal operating cycle, if longer; the aggregate carrying amount of current assets, not separately presented elsewhere in the balance sheet; and other deferred costs. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.17) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
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