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Prepayments and Others and Assets (Tables)
12 Months Ended
Dec. 31, 2017
Schedule of prepayments and other current assets

 

     As of December 31,  
     2016      2017  
     RMB      RMB      US$  

Other receivables from advertisers

     212,592        391,041        60,102  

Receivable from equity transferees

     33,564        167,185        25,696  

VAT prepayments

     157,048        159,199        24,468  

Receivable from third party payment platform

     37,057        65,765        10,108  

Inventory

     999        26,761        4,113  

Prepaid expenses

     24,757        22,484        3,456  

Loan to a third party (i)

     —          22,000        3,381  

Advances to suppliers

     50,088        15,330        2,356  

Others

     55,201        48,478        7,451  
  

 

 

    

 

 

    

 

 

 

Total

     571,306        918,243        141,131  
  

 

 

    

 

 

    

 

 

 

 

(i) On December 28, 2017, the Group made a convertible loan investment of RMB22,000 (US$3,381) to a third-party retail company. The conversion features and the put option were considered as embedded derivatives that do not meet the criteria to be bifurcated and were accounted for together with the loan receivable. In accordance with ASC 810, Consolidation, the third-party retail company is a variable interest entity, as it does not have sufficient equity at risk to fully fund the construction of all assets required for principal operations. As of December 31, 2017, the Group’s maximum exposure to loss as a result of its involvement with the third-party retail company was RMB30,839 (US$4,740), which also equals to the carrying amount of the convertible loan and advance. The Group is not considered as the primary beneficiary, as it does not has power to direct the activities of the third-party retail company that most significantly impact its economic performance.