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Summary of Significant of Accounting Policies - Additional Information (Detail)
3 Months Ended 12 Months Ended
Jun. 30, 2017
Segment
Dec. 31, 2017
CNY (¥)
Item
Segment
Dec. 31, 2017
USD ($)
Item
Segment
Dec. 31, 2016
CNY (¥)
Segment
Dec. 31, 2015
CNY (¥)
Dec. 31, 2017
USD ($)
Dec. 29, 2017
CNY (¥)
Dec. 29, 2017
USD ($)
Jan. 01, 2017
CNY (¥)
Jan. 01, 2017
USD ($)
Mar. 17, 2014
Apr. 16, 2012
Apr. 15, 2012
Restricted cash   ¥ 90,149,000   ¥ 167,751,000   $ 13,856,000              
Cash pledged as collateral for a short-term bank loan   65,342,000   69,370,000   10,043,000              
Cash reserved in third-party trust account   ¥ 17,681,000   ¥ 0   2,718,000              
Number of reporting segment | Segment 3 3 3 1                  
Number of pricing models | Item   3 3                    
VAT, business taxes and surcharges   ¥ 114,160,000 $ 17,546,000 ¥ 138,105,000 ¥ 138,088,000                
VAT rate one   6.00% 6.00%                    
VAT rate two   17.00% 17.00%                    
Advertising and promotional expenses   ¥ 1,380,913,000 $ 212,242,000 1,328,910,000 1,322,844,000                
Capitalized software development costs   722,000   2,505,000 ¥ 0 111,000              
Capital lease | ¥   0   ¥ 0                  
Cash and cash equivalent,Restricted Cash and Short term investment   ¥ 3,803,331,000       584,561,000              
Maximum ownership percentage in ICP business   50.00% 50.00%                    
Maximum daily floating range of RMB trading prices against the US dollar (as a percent)                     2.00% 1.00% 0.50%
Appreciation (depreciation) rate of foreign currency exchange (as a percent)   6.30% 6.30% 6.20% 5.80%                
Facebook | Total Revenue [Member]                          
Concentration risk percentage   11.00% 11.00% 20.00% 29.00%                
Baidu | Total Revenue [Member]                          
Concentration risk percentage   11.00% 11.00% 12.00% 10.00%                
Tencent | Total Revenue [Member]                          
Concentration risk percentage         8.00%                
Google | Total Revenue [Member]                          
Concentration risk percentage   15.00% 15.00% 6.00%                  
PRC                          
Cash and cash equivalents and short term investments   42.50% 42.50%                    
Non-PRC                          
Cash and cash equivalents and short term investments   57.50% 57.50%                    
Retained Earnings [Member]                          
Adjustment in retained earnings                 ¥ 6,886,000 $ 1,058,000      
Scenario, Previously Reported [Member]                          
Restricted cash   ¥ 3,309,000   ¥ 94,180,000   $ 509,000              
Cross Currency Interest Rate Contract [Member]                          
Noon buying rate             ¥ 6.5063 $ 1.0000