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Business Combination - Fair Value of Asset and Liabilities Assumed (Detail)
¥ in Thousands, $ in Thousands
Aug. 31, 2017
CNY (¥)
Aug. 31, 2017
USD ($)
Jun. 08, 2016
CNY (¥)
May 28, 2016
CNY (¥)
Dec. 31, 2015
CNY (¥)
Apr. 01, 2015
CNY (¥)
Business Acquisition [Line Items]            
Cash and cash equivalents         ¥ 86,882  
Accounts receivable, net         38,351  
Prepayments and other current assets         1,891  
Property and equipment, net         3,477  
Goodwill         348,910  
Other non-current assets         5,530  
Accounts payable         (42,033)  
Accrued expenses and other current liabilities         (14,994)  
Other non-current liabilities         (10,028)  
Deferred tax liabilities         (31,012)  
Total fair value of purchase price consideration         440,306  
Fair value of noncontrolling interests         62,224  
Trademarks [Member]            
Business Acquisition [Line Items]            
Intangible assets         19,515  
Technology-Based Intangible Assets [Member]            
Business Acquisition [Line Items]            
Intangible assets         13,772  
User base            
Business Acquisition [Line Items]            
Intangible assets         8,424  
Customer relationship            
Business Acquisition [Line Items]            
Intangible assets         6,266  
Platform            
Business Acquisition [Line Items]            
Intangible assets         67,579  
Baomi Technology [Member]            
Business Acquisition [Line Items]            
Cash and cash equivalents ¥ 30,849 $ 4,741        
Other current assets 12,807 1,968        
Intangible assets 7,728 1,188        
Deferred tax assets 1,155 178        
Property and equipment, net 80 12        
Goodwill 12,928 1,987        
Other current liabilities (9,427) (1,448)        
Deferred tax liabilities (1,155) (178)        
Total fair value of purchase price consideration 54,965 8,448        
Fair value of noncontrolling interests ¥ 13,167 $ 2,024        
News Republic            
Business Acquisition [Line Items]            
Cash and cash equivalents     ¥ 21,857      
Restricted cash     402      
Accounts receivable, net     5,171      
Prepayments and other current assets     2,877      
Deferred tax assets     33,300      
Property and equipment, net     334      
Goodwill     277,492      
Short-term loans     (5,555)      
Accounts payable     (13,493)      
Accrued expenses and other current liabilities     (5,701)      
Long-term loans     (3,960)      
Deferred tax liabilities     (25,875)      
Total fair value of purchase price consideration     364,481      
News Republic | Supplier Relationship            
Business Acquisition [Line Items]            
Intangible assets     42,763      
News Republic | Trademarks [Member]            
Business Acquisition [Line Items]            
Intangible assets     23,027      
News Republic | Noncompete Agreements            
Business Acquisition [Line Items]            
Intangible assets     6,579      
News Republic | Technology-Based Intangible Assets [Member]            
Business Acquisition [Line Items]            
Intangible assets     ¥ 5,263      
MobPartner            
Business Acquisition [Line Items]            
Cash and cash equivalents           ¥ 60,150
Accounts receivable, net           37,308
Prepayments and other current assets           1,091
Property and equipment, net           1,207
Goodwill           215,208
Other non-current assets           465
Accounts payable           (41,774)
Accrued expenses and other current liabilities           (7,633)
Other non-current liabilities           (10,028)
Deferred tax liabilities           (29,117)
Total fair value of purchase price consideration           314,237
MobPartner | Trademarks [Member]            
Business Acquisition [Line Items]            
Intangible assets           13,515
MobPartner | Customer relationship            
Business Acquisition [Line Items]            
Intangible assets           6,266
MobPartner | Platform            
Business Acquisition [Line Items]            
Intangible assets           ¥ 67,579
Moxiu Technology            
Business Acquisition [Line Items]            
Cash and cash equivalents       ¥ 26,732    
Accounts receivable, net       1,043    
Prepayments and other current assets       767    
Property and equipment, net       2,270    
Goodwill       111,720    
Other non-current assets       5,065    
Accounts payable       (259)    
Accrued expenses and other current liabilities       (7,361)    
Deferred tax liabilities       (1,895)    
Total fair value of purchase price consideration       88,488    
Fair value of noncontrolling interests       62,224    
Moxiu Technology | Trademarks [Member]            
Business Acquisition [Line Items]            
Intangible assets       6,000    
Moxiu Technology | Technology-Based Intangible Assets [Member]            
Business Acquisition [Line Items]            
Intangible assets       6,200    
Moxiu Technology | User base            
Business Acquisition [Line Items]            
Intangible assets       ¥ 430    
Other acquisitions            
Business Acquisition [Line Items]            
Prepayments and other current assets         33  
Goodwill         21,982  
Total fair value of purchase price consideration         37,581  
Other acquisitions | Technology-Based Intangible Assets [Member]            
Business Acquisition [Line Items]            
Intangible assets         7,572  
Other acquisitions | User base            
Business Acquisition [Line Items]            
Intangible assets         ¥ 7,994