Pursuant to § 28a of the Danish Securities Trading Act and according to a power of attorney given by Jørgen Hesselbjerg Mikkelsen, Alm. Brand A/S hereby reports on transactions of executives and related parties of these with Alm. Brand A/S shares: Name Jørgen Hesselbjerg Mikkelsen ----------------------------------------------- Reason Chairman ----------------------------------------------- Issuer Alm. Brand A/S ----------------------------------------------- ID code DK0015250344 ----------------------------------------------- Description Shares ----------------------------------------------- Transaction Purchase ----------------------------------------------- Trading day 27 February 2014 ----------------------------------------------- Market Nasdaq OMX Copenhagen A/S ----------------------------------------------- Number 5,000 ----------------------------------------------- Cash value in DKK 131,000 ----------------------------------------------- Name Hesselbjerg Agro A/S ---------------------------------------------------------------- Reason Related party to Jørgen Hesselbjerg Mikkelsen ---------------------------------------------------------------- Issuer Alm. Brand A/S ---------------------------------------------------------------- ID code DK0015250344 ---------------------------------------------------------------- Description Shares ---------------------------------------------------------------- Transaction Purchase ---------------------------------------------------------------- Trading day 27 February 2014 ---------------------------------------------------------------- Market Nasdaq OMX Copenhagen A/S ---------------------------------------------------------------- Number 5,000 ---------------------------------------------------------------- Cash value in DKK 131,000 ---------------------------------------------------------------- Contact Please direct any questions regarding this announcement to Susanne Biltoft, Head of Information and Investor Relations, on tel. +45 35 47 76 61.