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FINANCIAL INFORMATION OF PARENT COMPANY (Condensed Statements of Operations and Comprehensive Income (Loss)) (Details) ¥ in Thousands, $ in Thousands | 12 Months Ended
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Dec. 31, 2016 CNY (¥) | Dec. 31, 2016 USD ($) | Dec. 31, 2015 CNY (¥) | Dec. 31, 2014 CNY (¥)
Operating expenses: |  |  |  |
General and administrative | ¥ (88,274) | $ (12,714) | ¥ (73,678) | ¥ (96,911)
Total operating expenses | (3,300,209) | (475,330) | (2,589,992) | (1,641,276)
Income (loss) from operations | 90,066 | 12,972 | 8,451 | (56,856)
Interest income | 11,869 | 1,709 | 8,834 | 3,156
Exchange gain (loss) | 320 | 46 | (124) | (2,650)
Deemed dividend from issuance of convertible redeemable preferred shares |  |  |  | (16,666)
Change in redemption value of convertible redeemable preferred shares |  |  | (25,332) | (79,169)
Net income (loss) attributable to ordinary shareholders of Baozun Inc. | 86,633 | 12,477 | (2,711) | (155,649)
Other comprehensive income, net of tax of nil: |  |  |  |
Foreign currency translation adjustment | 25,136 | 3,620 | 18,008 | 1,249
Comprehensive income (loss) | 110,560 | 15,923 | 40,629 | (58,565)
Parent Company [Member] |  |  |  |
Operating expenses: |  |  |  |
General and administrative | (6,129) | (883) | (3,126) | (66)
Other operating income | 2,446 | 352 | 1,399 |
Total operating expenses | (3,683) | (531) | (1,727) | (66)
Income (loss) from operations | (3,683) | (531) | (1,727) | (66)
Interest income | 3,358 | 484 | 1,175 |
Exchange gain (loss) | 7 | 1 | (471) | (2,414)
Equity in income (loss) of subsidiaries and VIE | 86,951 | 12,523 | 23,644 | (57,334)
Net income (loss) | 86,633 | 12,477 | 22,621 | (59,814)
Deemed dividend from issuance of convertible redeemable preferred shares |  |  |  | (16,666)
Change in redemption value of convertible redeemable preferred shares |  |  | (25,332) | (79,169)
Net income (loss) attributable to ordinary shareholders of Baozun Inc. | 86,633 | 12,477 | (2,711) | (155,649)
Net income (loss) | 86,633 | 12,477 | 22,621 | (59,814)
Other comprehensive income, net of tax of nil: |  |  |  |
Foreign currency translation adjustment | 25,136 | 3,620 | 18,008 | 1,249
Comprehensive income (loss) | ¥ 111,769 | $ 16,097 | ¥ 40,629 | ¥ (58,565)

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