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CONSOLIDATED STATEMENTS OF OPERATIONS ¥ in Thousands, $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2016 CNY (¥) ¥ / shares shares | Dec. 31, 2016 USD ($) $ / shares shares | Dec. 31, 2015 CNY (¥) ¥ / shares shares | Dec. 31, 2014 CNY (¥) ¥ / shares shares
Net revenues |  |  |  |
Product sales | ¥ 2,176,447 | $ 313,474 | ¥ 1,940,649 | ¥ 1,187,162
Services (including related-party revenues of RMB622, RMB7,850 and RMB3,606 for the years ended December 31, 2014, 2015 and 2016, respectively) | 1,213,828 | 174,828 | 657,794 | 397,258
Total net revenues | 3,390,275 | 488,302 | 2,598,443 | 1,584,420
Operating expenses: |  |  |  |
Cost of products | (1,921,856) | (276,805) | (1,735,820) | (1,086,133)
Fulfillment | (540,857) | (77,900) | (325,159) | (168,130)
Sales and marketing | (658,819) | (94,890) | (403,519) | (226,952)
Technology and content | (95,638) | (13,775) | (59,946) | (63,607)
General and administrative | (88,274) | (12,714) | (73,678) | (96,911)
Other operating income, net | 5,235 | 754 | 8,130 | 457
Total operating expenses | (3,300,209) | (475,330) | (2,589,992) | (1,641,276)
Income (loss) from operations | 90,066 | 12,972 | 8,451 | (56,856)
Other income (expenses): |  |  |  |
Interest income | 11,869 | 1,709 | 8,834 | 3,156
Interest expense |  |  |  | (1,552)
Gain on disposal of investment |  |  | 9,674 |
Exchange gain (loss) | 320 | 46 | (124) | (2,650)
Income (loss) before income tax and share of loss in equity method investment | 102,255 | 14,727 | 26,835 | (57,902)
Income tax benefit (expense) | (16,831) | (2,424) | 6,022 | (1,912)
Share of loss in equity method investment |  |  | (10,236) |
Net Income (loss) | 85,424 | 12,303 | 22,621 | (59,814)
Deemed dividend from issuance of convertible redeemable preferred shares |  |  |  | (16,666)
Change in redemption value of convertible redeemable preferred shares |  |  | (25,332) | (79,169)
Net loss attributable to noncontrolling interests | 1,209 | 174 |  |
Net income (loss) attributable to ordinary shareholders of Baozun Inc. | ¥ 86,633 | $ 12,477 | ¥ (2,711) | ¥ (155,649)
Net income (loss) per share attributable to ordinary shareholders of Baozun Inc.: |  |  |  |
Basic | (per share) | ¥ 0.58 | $ 0.08 | ¥ (0.03) | ¥ (5.31)
Diluted | (per share) | 0.53 | 0.08 | (0.03) | (5.31)
Net income (loss) per American depositary shares ("ADS") attributable to ordinary shareholders of Baozun Inc.: |  |  |  |
Basic | (per share) | 1.74 | 0.25 | (0.08) | (15.93)
Diluted | (per share) | ¥ 1.59 | $ 0.23 | ¥ (0.08) | ¥ (15.93)
Weighted average shares used in calculating net income (loss) per ordinary share: |  |  |  |
Basic | 149,935,100 | 149,935,100 | 102,987,119 | 29,314,067
Diluted | 163,926,674 | 163,926,674 | 102,987,119 | 29,314,067

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- Definition Costs incurred to operate and staff fulfillment and customer service centers, including buying, receiving, inspecting, and warehousing inventories; picking, packaging and preparing customer orders for shipment; payment processing and related transaction costs. Fulfillment costs also include amounts paid to third parties that assist us in fulfillment and customer service operations. + References No definition available. + Details
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- Definition Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 260 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 260 -SubTopic 10 -Section 45 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=64863997&loc=d3e1448-109256 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Glossary Weighted-Average Number of Common Shares Outstanding -URI http://asc.fasb.org/extlink&oid=6528421 + Details
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