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Organization and Principal Activities (Summary of Major Subsidiaries and VIE) (Details) | 12 Months Ended
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Dec. 31, 2016
Shanghai Zunyi Business Consulting Ltd. [Member] |
Organization and Principal Activities [Line Items] |
Date of incorporation | Dec. 31, 2010
Place of incorporation | PRC
Baozun Hongkong Holding Limited [Member] |
Organization and Principal Activities [Line Items] |
Date of incorporation | Jan. 10, 2014
Place of incorporation | HK
Legal ownership (as a percent) | 100.00%
Shanghai Baozun E-Commerce Limited [Member] |
Organization and Principal Activities [Line Items] |
Date of incorporation | Nov. 11, 2003
Place of incorporation | PRC
Legal ownership (as a percent) | 100.00%
Shanghai Bodao E-Commerce Limited [Member] |
Organization and Principal Activities [Line Items] |
Date of incorporation | Mar. 30, 2010
Place of incorporation | PRC
Legal ownership (as a percent) | 100.00%
Shanghai Yingsai Advertisement Limited [Member] |
Organization and Principal Activities [Line Items] |
Date of incorporation | Mar. 30, 2010
Place of incorporation | PRC
Legal ownership (as a percent) | 100.00%
Baozun Hongkong Limited [Member] |
Organization and Principal Activities [Line Items] |
Date of incorporation | Sep. 11, 2013
Place of incorporation | HK
Legal ownership (as a percent) | 100.00%
Shanghai Fengbo E-Commerce Limited [Member] |
Organization and Principal Activities [Line Items] |
Date of incorporation | Dec. 29, 2011
Place of incorporation | PRC
Legal ownership (as a percent) | 100.00%
Baozun Hongkong Investment Limited [Member] |
Organization and Principal Activities [Line Items] |
Date of incorporation | Jul. 21, 2015
Place of incorporation | HK
Legal ownership (as a percent) | 100.00%

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