Organization and Principal Activities (Tables)

12 Months Ended

Dec. 31, 2016

Organization and Principal Activities [Abstract]

As of December 31, 2016, the Company’s major subsidiaries and VIE are as follows:

	Date of	Place of	Legal
	incorporation	incorporation	ownership
Subsidiaries:
Baozun Hong Kong Holding Limited	10-Jan-14	HK		100	%
Shanghai Baozun E-Commerce Limited	11-Nov-03	PRC		100	%
Shanghai Bodao E-Commerce Limited	30-Mar-10	PRC		100	%
Shanghai Yingsai Advertisement Limited	30-Mar-10	PRC		100	%
Baozun Hongkong Limited	11-Sep-13	HK		100	%
Shanghai Fengbo E-Commerce Limited	29-Dec-11	PRC		100	%
Baozun Hongkong Investment Limited	21-July-15	HK		100	%

VIE:
Shanghai Zunyi Business Consulting Ltd.	31-Dec-10	PRC		N/A

Schedule of amounts and balances of Shanghai Zunyi were included in the Group's consolidated financial statement after the elimination of intercompany balances and transactions

The following amounts and balances of Shanghai Zunyi were included in the Group’s consolidated financial statements after the elimination of intercompany balances and transactions:

	As of
	December 31,
	2015		2016
	RMB		RMB

Cash and cash equivalents		5,269		1,736
Accounts receivable, net		-		15,151
Inventories		50,394		4,912
Advance to suppliers		646		1,084
Amounts due from related parties		15,741		28,946
Prepayments and other current assets		9,410		4,045
Investment in a cost method investee		-		6,750
Property and equipment, net		42		177
Intangible assets		-		83
Other non-current assets		115		791
Total assets		81,617		63,675
Accounts payable		1,783		1,198
Accrued expenses and other current liabilities		45,078		34,240
Total Liabilities		46,861		35,438

	For Year Ended
	December 31,
	2014		2015		2016
	RMB		RMB		RMB

Net revenues		21,038		92,983		101,244
Operating expenses		32,095		123,284		84,952
Net income (loss)		(11,057)		(30,301)		16,085
Net cash provided by operating activities		3,911		1,573		3,405
Net cash used in investing activities		(118)		(107)		(6,938)
Net cash provided by financing activities		-		-		-

- Definition

Tabular disclosure of the significant judgments and assumptions made in determining whether a variable interest (as defined) held by the entity requires the variable interest entity (VIE) (as defined) to be consolidated and (or) disclose information about its involvement with the VIE, individually or in aggregate (as applicable); the nature of restrictions, if any, on the consolidated VIE's assets and on the settlement of its liabilities reported by an entity in its statement of financial position, including the carrying amounts of such assets and liabilities; the nature of, and changes in, the risks associated with involvement in the VIE; how involvement with the VIE affects the entity's financial position, financial performance, and cash flows; the lack of recourse if creditors (or beneficial interest holders) of the consolidated VIE have no recourse to the general credit of the primary beneficiary (if applicable); the terms of arrangements, giving consideration to both explicit arrangements and implicit variable interests, if any, that could require the entity to provide financial support to the VIE, including events or circumstances that could expose the entity to a loss; the methodology used by the entity for determining whether or not it is the primary beneficiary of the variable interest entity; the significant factors considered and judgments made in determining that the power to direct the activities of a VIE that most significantly impact the VIE's economic performance are shared (as defined); the carrying amounts and classification of assets and liabilities of the VIE included in the statement of financial position; the entity's maximum exposure to loss, if any, as a result of its involvement with the VIE, including how the maximum exposure is determined and significant sources of the entity's exposure to the VIE; a comparison of the carrying amounts of the assets and liabilities and the entity's maximum exposure to loss; information about any liquidity arrangements, guarantees, and (or) other commitments by third parties that may affect the fair value or risk of the entity's variable interest in the VIE; whether or not the entity has provided financial support or other support (explicitly or implicitly) to the VIE that it was not previously contractually required to provide or whether the entity intends to provide that support, including the type and amount of the support and the primary reasons for providing the support; and supplemental information the entity determines necessary to provide.

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