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Segment Information (Tables)

12 Months Ended

Dec. 31, 2016

Segment Information [Abstract]

Summary of the Group's revenue and total operating income (loss)

The following tables summarize the Group’s revenue and total operating income (loss) generated by its segments.

		For Year Ended December 31,
		2014			2015			2016
		RMB			RMB			RMB
Net Revenue
Brand e-commerce			1,555,404			2,528,969			3,365,572
Maikefeng			29,016			69,474			24,703
Total consolidated net revenue			1,584,420			2,598,443			3,390,275
Operating (loss) income
Brand e-commerce			(39,762)			63,734			143,815
Maikefeng			(17,094)			(55,283)			(53,749)
Total Operating (loss) income			(56,856)			8,451			90,066
Other income			(1,046)			18,384			12,189
Income before income tax and share of loss in equity method investment			(57,902)			26,835			102,255

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8906-108599

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 25
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8813-108599

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 21
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8721-108599

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8736-108599

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- References

No definition available.

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