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Organization and Principal Activities (Schedule of Consolidated Balances and Transactions) (Details)
¥ in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2016
CNY (¥)
Dec. 31, 2016
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2016
USD ($)
Dec. 31, 2015
USD ($)
Dec. 31, 2013
CNY (¥)
Variable Interest Entity [Line Items]              
Cash and cash equivalents ¥ 917,319   ¥ 787,257 ¥ 206,391 $ 132,121 $ 113,389 ¥ 154,156
Accounts receivable, net 624,817   364,782   89,993    
Inventories 312,071   334,347   44,948    
Advances to suppliers 75,727   34,668   10,907    
Amounts due from related parties 38,772   37,565   5,584    
Prepayments and other current assets 108,495   112,122   15,627    
Investment in a cost method investee 33,443   13,307   4,817    
Property and equipment, net 100,892   59,208   14,531    
Intangible assets 26,984   20,128   3,887    
Other non-current assets 26,581   13,830   3,828    
TOTAL ASSETS 2,368,265   1,889,173   341,101    
Accounts payable 526,461   457,493   75,826    
Other current liabilities 138,841   150,859   19,998    
TOTAL LIABILITIES 796,253   654,702   $ 114,685    
Net revenues 3,390,275 $ 488,302 2,598,443 1,584,420      
Operating expenses 3,300,209 475,330 2,589,992 1,641,276      
Net income (loss) 85,424 12,303 22,621 (59,814)      
Net cash provided by operating activities 13,441 1,936 2,202 (66,488)      
Net cash used in investing activities (119,429) (17,202) (126,949) (30,545)      
Net cash provided by financing activities 210,719 $ 30,350 687,743 151,104      
Shanghai Zunyi [Member]              
Variable Interest Entity [Line Items]              
Cash and cash equivalents 1,736   5,269        
Accounts receivable, net 15,151          
Inventories 4,912   50,394        
Advances to suppliers 1,084   646        
Amounts due from related parties 28,946   15,741        
Prepayments and other current assets 4,045   9,410        
Investment in a cost method investee 6,750          
Property and equipment, net 177   42        
Intangible assets 83          
Other non-current assets 791   115        
TOTAL ASSETS 63,675   81,617        
Accounts payable 1,198   1,783        
Other current liabilities 34,240   45,078        
TOTAL LIABILITIES 35,438   46,861        
Net revenues 101,244   92,983 21,038      
Operating expenses 84,952   123,284 32,095      
Net income (loss) 16,085   (30,301) (11,057)      
Net cash provided by operating activities 3,405   1,573 3,911      
Net cash used in investing activities (6,938)   (107) (118)      
Net cash provided by financing activities   ¥ 0