The term of exclusive technology service agreement with variable interest entity.

No definition available.

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- Definition

Percentage of equity interests acquired by investors.

+ References

No definition available.

+ Details

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- Definition

Represents the contributed percentage of the Variable Interest Entity''s (VIE) in assets.

+ References

No definition available.

+ Details

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- Definition

Represents the contributed percentage of the Variable Interest Entity''s (VIE) in Liabilities.

+ References

No definition available.

+ Details

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- Definition

Represents the contributed percentage of the Variable Interest Entity''s (VIE) in sales revenue.

+ References

No definition available.

+ Details

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- Definition

The written notice period required to cancel Proxy Agreement by variable interest entity.

+ References

No definition available.

+ Details

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- Definition

Percentage of voting equity interests acquired at the acquisition date in the business combination.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 2
-Subparagraph (c)
-URI http://asc.fasb.org/extlink&oid=65885119&loc=d3e1392-128463

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- Definition

Face amount or stated value per share of common stock.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02(29))
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

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- Definition

Amount of common stock allocated to investors to buy shares of a new issue of common stock before they are offered to the public. When stock is sold on a subscription basis, the issuer does not initially receive the total proceeds. In general, the issuer does not issue the shares to the investor until it receives the entire proceeds.

+ References

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- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

+ References

No definition available.

+ Details

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- Details

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- Details

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- Details

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Organization and Principal Activities (Narrative) (Details) - $ / shares	12 Months Ended			34 Months Ended
	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2014	Sep. 30, 2012	Jul. 31, 2014	Dec. 31, 2013
Organization and Principal Activities [Line Items]
Ordinary shares subscribed						29,983,883
Par value of ordinary shares (in dollars per share)		$ 0.0001				$ 0.0001
Equity interest acquired (as a percent)		100.00%
Shanghai Zunyi Business Consulting Ltd. [Member]
Organization and Principal Activities [Line Items]
Written notice period required to cancel proxy agreement by VIE	30 days
Term of exclusive technology service agreement with VIE	20 years
VIE [Member]
Organization and Principal Activities [Line Items]
Contribution percentage in consolidated net revenues	2.99%	3.58%	1.33%
Contribution percentage in consolidated total assets	2.69%	4.32%
Variable Interest Entities Contribution Percentage Liabilities	4.45%	7.16%
Shanghai Baozun [Member]
Organization and Principal Activities [Line Items]
Equity interest acquired (as a percent)					100.00%
Shanghai Baozun [Member] \| Alibaba [Member]
Organization and Principal Activities [Line Items]
Percentage of equity interest acquired by investors				25.16%
Shanghai Baozun [Member] \| Private Opportunities [Member]
Organization and Principal Activities [Line Items]
Percentage of equity interest acquired by investors				5.81%
Shanghai Baozun [Member] \| GS Investment [Member]
Organization and Principal Activities [Line Items]
Percentage of equity interest acquired by investors				3.88%
Shanghai Baozun [Member] \| Stelca Holding [Member]
Organization and Principal Activities [Line Items]
Percentage of equity interest acquired by investors				1.53%
Shanghai Baozun [Member] \| New Access [Member]
Organization and Principal Activities [Line Items]
Percentage of equity interest acquired by investors				3.86%
Shanghai Baozun [Member] \| Crescent Castle [Member]
Organization and Principal Activities [Line Items]
Percentage of equity interest acquired by investors				24.80%
Shanghai Baozun [Member] \| Infinity [Member]
Organization and Principal Activities [Line Items]
Percentage of equity interest acquired by investors				6.46%