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Convertible Redeemable Preferred Shares (Narrative) (Details)
¥ / shares in Units, ¥ in Thousands
1 Months Ended 6 Months Ended 8 Months Ended 12 Months Ended 34 Months Ended
Oct. 31, 2014
CNY (¥)
¥ / shares
shares
Aug. 31, 2014
CNY (¥)
shares
Sep. 30, 2012
CNY (¥)
Jan. 31, 2011
CNY (¥)
Jun. 30, 2011
CNY (¥)
Aug. 19, 2010
CNY (¥)
Dec. 31, 2016
CNY (¥)
shares
Dec. 31, 2016
USD ($)
shares
Dec. 31, 2015
CNY (¥)
shares
Dec. 31, 2014
CNY (¥)
shares
Dec. 31, 2013
shares
Sep. 30, 2012
CNY (¥)
Oct. 31, 2014
$ / shares
Convertible Redeemable Preferred Shares [Line Items]                          
Deemed dividend             ¥ 16,666      
Ordinary shares repurchased | shares                   1,925,063      
Consideration paid to repurchase ordinary shares             50,842   13,958 ¥ 20,963      
Proceeds from issuance of Series D convertible redeemable preferred shares, net             145,746      
Stock Issued During Period, Shares, New Issues | shares             9,000,000 9,000,000 37,950,000        
Founding Shareholders [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Ordinary shares repurchased | shares   1,925,063                      
Consideration paid to repurchase ordinary shares   ¥ 20,964                      
Series A equity interests [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Interest compounding rate (as a percent)                 12.50%        
Conversion ratio                 1        
Series B equity interests [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Interest compounding rate (as a percent)                 12.50%        
Conversion ratio                 1        
Series C1 equity interests [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Interest compounding rate (as a percent)             15.00% 15.00%          
Conversion ratio             1 1          
Fair value of shares determined by the Company with the assistance of independent valuation firm     ¥ 270,923                 ¥ 270,923  
Deemed dividend     ¥ 4,683                    
Series A Shares [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Shares issued upon conversion of equity interests | shares                     19,622,241    
Series B Shares [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Shares issued upon conversion of equity interests | shares                     26,532,203    
Series C1 Shares [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Shares issued upon conversion of equity interests | shares                     29,056,332    
Series C2 Shares [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Fair value of shares determined by the Company with the assistance of independent valuation firm   37,630                      
Deemed dividend   16,666               ¥ 16,666      
Proceeds from issuance of Series D convertible redeemable preferred shares, net   ¥ 20,964                      
Stock Issued During Period, Shares, New Issues | shares   1,925,063                      
Series D Preferred Stock [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Proceeds from issuance of Series D convertible redeemable preferred shares, net ¥ 145,746                        
Par value of preferred share (in dollars per share) | $ / shares                         $ 0.0001
Issue price per share | (per share) ¥ 19.69                       $ 3.20
Stock Issued During Period, Shares, New Issues | shares 7,504,324                        
Alibaba [Member] | Shanghai Baozun [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Percentage of equity interest acquired by investors                       25.16%  
Alibaba [Member] | Shanghai Baozun [Member] | Series A equity interests [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Percentage of equity interest acquired by investors           39.56%              
Total consideration           ¥ 32,732              
Alibaba [Member] | Shanghai Baozun [Member] | Series B equity interests [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Percentage of equity interest acquired by investors       7.29%                  
Total consideration       ¥ 12,859                  
Crescent Castle and New Access [Member] | Shanghai Baozun [Member] | Series B equity interests [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Percentage of equity interest acquired by investors         27.55%                
Total consideration         ¥ 119,120                
Group of investors including existing preferred share investors [Member] | Shanghai Baozun [Member] | Series C1 equity interests [Member]                          
Convertible Redeemable Preferred Shares [Line Items]                          
Percentage of equity interest acquired by investors     27.62%                    
Total consideration     ¥ 266,240