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FINANCIAL INFORMATION OF PARENT COMPANY (Condensed Statements of Operations and Comprehensive Income (Loss)) (Details)
¥ in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2016
CNY (¥)
Dec. 31, 2016
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Operating expenses:        
General and administrative ¥ (88,274) $ (12,714) ¥ (73,678) ¥ (96,911)
Total operating expenses (3,300,209) (475,330) (2,589,992) (1,641,276)
Income (loss) from operations 90,066 12,972 8,451 (56,856)
Interest income 11,869 1,709 8,834 3,156
Exchange gain (loss) 320 46 (124) (2,650)
Deemed dividend from issuance of convertible redeemable preferred shares (16,666)
Change in redemption value of convertible redeemable preferred shares (25,332) (79,169)
Net income (loss) attributable to ordinary shareholders of Baozun Inc. 86,633 12,477 (2,711) (155,649)
Other comprehensive income, net of tax of nil:        
Foreign currency translation adjustment 25,136 3,620 18,008 1,249
Comprehensive income (loss) 110,560 15,923 40,629 (58,565)
Parent Company [Member]        
Operating expenses:        
General and administrative (6,129) (883) (3,126) (66)
Other operating income 2,446 352 1,399
Total operating expenses (3,683) (531) (1,727) (66)
Income (loss) from operations (3,683) (531) (1,727) (66)
Interest income 3,358 484 1,175
Exchange gain (loss) 7 1 (471) (2,414)
Equity in income (loss) of subsidiaries and VIE 86,951 12,523 23,644 (57,334)
Net income (loss) 86,633 12,477 22,621 (59,814)
Deemed dividend from issuance of convertible redeemable preferred shares (16,666)
Change in redemption value of convertible redeemable preferred shares (25,332) (79,169)
Net income (loss) attributable to ordinary shareholders of Baozun Inc. 86,633 12,477 (2,711) (155,649)
Net income (loss) 86,633 12,477 22,621 (59,814)
Other comprehensive income, net of tax of nil:        
Foreign currency translation adjustment 25,136 3,620 18,008 1,249
Comprehensive income (loss) ¥ 111,769 $ 16,097 ¥ 40,629 ¥ (58,565)