<SEC-DOCUMENT>0001104659-26-029023.txt : 20260317
<SEC-HEADER>0001104659-26-029023.hdr.sgml : 20260317
<ACCEPTANCE-DATETIME>20260317081913
ACCESSION NUMBER:		0001104659-26-029023
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20260317
FILED AS OF DATE:		20260317
DATE AS OF CHANGE:		20260317

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Zhu Yanjie
		CENTRAL INDEX KEY:			0002045012
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37385
		FILM NUMBER:		26759176

	MAIL ADDRESS:	
		STREET 1:		LANE 510, JIACHANG WEST RD.
		CITY:			SHANGHAI
		STATE:			F4
		ZIP:			200436

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Baozun Inc.
		CENTRAL INDEX KEY:			0001625414
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		ORGANIZATION NAME:           	07 Trade & Services
		EIN:				000000000
		STATE OF INCORPORATION:			E9
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		NO. 1-9, LANE 510, WEST JIANGCHANG ROAD
		STREET 2:		JING'AN DISTRICT
		CITY:			SHANGHAI
		STATE:			F4
		ZIP:			200436
		BUSINESS PHONE:		(86-21) 60809991

	MAIL ADDRESS:	
		STREET 1:		NO. 1-9, LANE 510, WEST JIANGCHANG ROAD
		STREET 2:		JING'AN DISTRICT
		CITY:			SHANGHAI
		STATE:			F4
		ZIP:			200436

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Baozun Cayman Inc.
		DATE OF NAME CHANGE:	20141114
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>tm268907-4_3seq1.xml
<DESCRIPTION>OWNERSHIP DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0206</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2026-03-17</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001625414</issuerCik>
        <issuerName>Baozun Inc.</issuerName>
        <issuerTradingSymbol>BZUN</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0002045012</rptOwnerCik>
            <rptOwnerName>Zhu Yanjie</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>LANE 510, WEST JIANGCHANG ROAD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>SHANGHAI</rptOwnerCity>
            <rptOwnerState>F4</rptOwnerState>
            <rptOwnerZipCode>200436</rptOwnerZipCode>
            <rptOwnerStateDescription>CHINA</rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Financial Officer</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>American Depositary Shares</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3137</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>Restricted Stock Unit</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <footnoteId id="F3"/>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F1"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class A Ordinary Shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>118503</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Restricted Stock Unit</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <footnoteId id="F3"/>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F2"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class A Ordinary Shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>14850</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">34,650 Restricted Stock Units (&quot;RSUs&quot;), 6,498 RSUs and 77,355 RSUs were granted to the reporting person pursuant to the Issuer's 2022 Share Incentive Plan in December 2022, April 2023 and April 2024, respectively, and all of such RSUs are fully vested.</footnote>
        <footnote id="F2">14,850 unvested RSUs were granted to the reporting person pursuant to the Issuer's 2022 Share Incentive Plan in December 2022 and will vest in two installments: 8,100 in June 2026 and 6,750 in December 2026.</footnote>
        <footnote id="F3">Each RSU represents the contingent right to receive one Class A ordinary share of the Issuer.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Yanjie Zhu</signatureName>
        <signatureDate>2026-03-17</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
