1. Details of the person discharging managerial responsibilities/person closely associated -------------------------------------------------------------------------------- a) Name Sisse Dalsgaard -------------------------------------------------------------------------------- 2. Reason for the notification -------------------------------------------------------------------------------- a) Position/status Closely associated to Heine Dalsgaard (CFO, member of the Executive Board) -------------------------------------------------------------------------------- b) Initial notification/Amendment Initial notification -------------------------------------------------------------------------------- 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor -------------------------------------------------------------------------------- a) Name Carlsberg A/S -------------------------------------------------------------------------------- b) LEI[1] -------------------------------------------------------------------------------- 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted -------------------------------------------------------------------------------- a) Description of the financial B shares instrument, type of instrument DK0010181759 Identification code -------------------------------------------------------------------------------- b) Nature of the transaction Acquisition of shares -------------------------------------------------------------------------------- c) Price(s) and volume(s) Price: DKK 628.50 per share Volume: 15 shares -------------------------------------------------------------------------------- d) Aggregated information N/A - Aggregated volume - Price -------------------------------------------------------------------------------- e) Date of the transaction 2016-08-31, 09:06am UTC (11:06am, DK time) -------------------------------------------------------------------------------- f) Place of the transaction Nasdaq Copenhagen (XCSE) -------------------------------------------------------------------------------- [1] LEI codes are currently not a mandatory field. Contact: Group Legal Monica Gregers Smith +45 3327 2198