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Business Segments
 3 Months Ended
Jun. 30, 2011
Segment Reporting  
Segment Reporting Disclosure [Text Block]
8)       Business Segments


Description of Products and Services by Segment


The Company has three reportable business segments: life insurance, cemetery and mortuary, and mortgage. The Company’s life insurance segment consists of life insurance premiums and operating expenses from the sale of insurance products sold by the Company’s independent agency force and net investment income derived from investing policyholder and segment surplus funds. The Company’s cemetery and mortuary segment consists of revenues and operating expenses from the sale of at-need cemetery and mortuary merchandise and services at its mortuaries and cemeteries, pre-need sales of cemetery spaces after collection of 10% or more of the purchase price and the net investment income from investing segment surplus funds. The Company’s mortgage loan segment consists of loan originations fee income and expenses from the originations of residential and commercial mortgage loans and interest earned and interest expenses from warehousing pre-sold loans before the funds are received from financial institutional investors.


Measurement of Segment Profit or Loss and Segment Assets


The accounting policies of the reportable segments are the same as those described in the Significant Accounting Principles. Intersegment revenues are recorded at cost plus an agreed upon intercompany profit.


Factors Management Used to Identify the Enterprise’s Reportable Segments


The Company’s reportable segments are business units that offer different products and are managed separately due to the different products and the need to report to the various regulatory jurisdictions.
   
Life Insurance
    
Cemetery/
Mortuary
    
Mortgage
    
Reconciling
Items
    
Consolidated
  
For the Three Months Ended
                             
June 30, 2011
                              
Revenues from
  external customers
   $ 16,598,670     $ 3,723,533     $ 16,144,215     $ -     $ 36,466,418  
Intersegment revenues
     1,632,386       480,581       60,749       (2,173,716 )     -  
Segment profit (loss)
  before income taxes
     338,044       662,744       (859,610 )     -       141,178  
                                         
For the Three Months Ended
                                       
June 30, 2010
                                        
Revenues from
  external customers
   $ 14,509,843     $ 3,295,811     $ 25,243,334     $ -     $ 43,048,988  
Intersegment revenues
     2,195,217       444,513       61,358       (2,701,088 )     -  
Segment profit (loss)
  before income taxes
     1,311,384       91,603       (1,318,206 )     -       84,781  
                                         
For the Six Months Ended
                                       
June 30, 2011
                                        
Revenues from
                                       
external customers
   $ 33,746,991     $ 6,756,619     $ 30,134,988     $ -     $ 70,638,598  
                                         
Intersegment revenues
     3,699,098       948,606       121,086       (4,768,790 )     -  
                                         
Segment profit (loss)
                                        
before income taxes
     1,417,523       814,368       (3,413,295 )     -       (1,181,404 )
                                         
Identifiable Assets
     474,375,686       111,945,435       24,999,574       (119,549,486 )     491,771,209  
Goodwill
     391,848       285,191       -       -       677,039  
                                         
For the Six Months Ended
                                       
June 30, 2010
                                        
Revenues from
                                       
external customers
   $ 28,804,040     $ 6,260,461     $ 45,951,614     $ -     $ 81,016,115  
                                         
Intersegment revenues
     3,965,402       825,789       118,043       (4,909,234 )     -  
                                         
Segment profit
                                       
before income taxes
     1,466,794       36,559       (3,091,486 )     -       (1,588,133 )
                                         
Identifiable Assets
     450,409,315       104,708,836       34,429,574       (106,640,705 )     482,907,020  
Goodwill
     391,848       683,191       -       -       1,075,039