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7) Business Segments: Schedule of Revenues and Expenses by Reportable Segment (Tables)

6 Months Ended

Jun. 30, 2012

	Life Insurance	Cemetery/ Mortuary	Mortgage	Reconciling Items	Consolidated
For the Three Months Ended
June 30, 2012
Revenues from external customers	$17,481,537	$2,730,517	$36,316,156	$ -	$56,528,210
Intersegment revenues	2,081,734	380,565	75,882	(2,538,181)	-
Segment profit (loss) before income taxes	2,054,297	(77,463)	3,059,543	-	5,036,377

For the Three Months Ended
June 30, 2011
Revenues from external customers	$16,598,670	$3,723,533	$16,144,215	$ -	$36,466,418
Intersegment revenues	1,632,386	480,581	60,749	(2,173,716)	-
Segment profit (loss) before income taxes	338,044	662,744	(859,610)	-	141,178

For the Six Months Ended
June 30, 2012
Revenues from external customers	$35,108,886	$5,690,157	$63,052,390		$103,851,433

Intersegment revenues	4,160,833	757,558	151,289	(5,069,680)	-

Segment profit before income taxes	2,891,861	149,092	4,324,016	-	7,364,969

Identifiable Assets	520,595,067	112,435,625	40,261,098	(119,681,252)	553,610,538
Goodwill	391,848	285,191	-	-	677,039

For the Six Months Ended
June 30, 2011
Revenues from external customers	$33,746,991	$6,756,619	$30,134,988	$ -	$70,638,598

Intersegment revenues	3,699,098	948,606	121,086	(4,768,790)	-

Segment profit (loss) before income taxes	1,417,523	814,368	(3,413,295)	-	(1,181,404)

Identifiable Assets	474,375,686	111,945,435	24,999,574	(119,549,486)	491,771,209
Goodwill	391,848	285,191	-	-	677,039