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4) Stock-based Compensation: Schedule of stock inventive plan changes (Details) (USD $)
6 Months Ended
Jun. 30, 2013
Dec. 31, 2012
Class A Common Stock
   
Shares, Outstanding 757,684 972,253
Shares outstanding $ 1.97 $ 2.07
Shares Exercised (138,537)  
Per Share Shares exercised $ 2.18  
Shares Cancelled (76,032)  
Per Share Shares cancelled $ 3.36  
Options Exercisable 757,684  
Options exercisable $ 1.97  
Weighted average contractual term of options outstanding 3.98 years  
Weighted average contractual term of options exercisable 3.98 years  
Aggregated intrinsic value of options outstanding $ 2,999,954  
Aggregated intrinsic value of options exercisable 2,999,954  
Class C Common Stock
   
Shares, Outstanding 3,294,345 5,838,505
Shares outstanding $ 1.78 $ 2.18
Shares Exercised (1,906,022)  
Per Share Shares exercised $ 2.24  
Shares Cancelled (638,138)  
Per Share Shares cancelled $ 3.33  
Options Exercisable 3,294,345  
Options exercisable $ 1.78  
Weighted average contractual term of options outstanding 2.12 years  
Weighted average contractual term of options exercisable 2.12 years  
Aggregated intrinsic value of options outstanding 1,363,863  
Aggregated intrinsic value of options exercisable $ 1,363,863