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Income Statement - USD ($)
 3 Months Ended 9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Revenues:        
Insurance premiums and other considerations $ 14,563,582 $ 13,804,510 $ 42,331,991 $ 40,268,943
Net investment income 8,432,414 8,191,962 24,845,931 20,541,749
Net mortuary and cemetery sales 2,811,329 2,490,280 8,701,417 8,768,224
Realized gains on investments and other assets 1,352,778 429,910 2,273,618 968,755
Other than temporary impairments on investments (56,290) (383,776) (167,497) (443,776)
Mortgage fee income 46,923,321 36,235,813 133,475,149 93,546,650
Other income 1,467,552 957,093 4,124,324 2,540,253
Total revenues 75,494,686 61,725,792 215,584,933 166,190,798
Benefits and expenses:        
Death benefits 7,584,209 6,641,923 23,628,492 20,400,042
Surrenders and other policy benefits 715,209 707,539 1,888,606 1,850,302
Increase in future policy benefits 4,620,413 5,278,079 12,840,591 14,492,604
Amortization of deferred policy and pre-need acquisition costs and value of business acquired 1,338,084 1,854,041 3,683,437 4,750,976
Selling, general and administrative expenses:        
Commissions 21,263,606 17,134,597 63,037,164 43,880,642
Personnel 15,768,614 13,141,100 45,333,563 36,497,666
Advertising 1,503,476 1,135,913 4,428,192 3,409,971
Rent and rent related 1,979,767 1,625,624 5,794,633 4,425,105
Depreciation on property and equipment 553,048 574,323 1,663,172 1,605,871
Provision for loan losses and loss reserve 1,754,781 1,063,451 4,673,991 2,006,876
Costs related to funding mortgage loans 2,352,611 1,932,627 6,947,976 5,141,946
Other expenses 6,606,960 5,886,301 19,674,568 16,339,983
Interest expense 1,191,627 954,610 3,551,242 2,238,722
Cost of goods and services sold-mortuaries and cemeteries 467,881 418,524 1,414,570 1,419,868
Total benefits and expenses 67,700,286 58,348,652 198,560,197 158,460,574
Earnings before income taxes 7,794,400 3,377,140 17,024,736 7,730,224
Income tax expense (2,904,615) (1,239,318) (6,418,969) (2,829,491)
Net earnings $ 4,889,785 $ 2,137,822 $ 10,605,767 $ 4,900,733
Net earnings per Class A Equivalent common share (1) $ 0.37 $ 0.17 $ 0.81 $ 0.39
Net earnings per Class A Equivalent common share-assuming dilution (1) $ 0.35 $ 0.17 $ 0.78 $ 0.38
Weighted-average Class A equivalent common share outstanding (1) 13,146,617 12,455,314 13,023,962 12,487,646
Weighted-average Class A equivalent common shares outstanding-assuming dilution (1) 13,775,102 12,924,765 13,598,186 12,931,350