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4) Stock-based Compensation: Schedule of stock inventive plan changes (Details) - USD ($)
9 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Dec. 31, 2014
Dec. 31, 2013
Class A Common Stock        
Shares, Outstanding 480,129 408,464 512,795 405,133
Shares outstanding $ 3.28 $ 2.75 $ 3.20 $ 2.41
Shares Granted   52,000    
Per Share Shares Granted   $ 4.29    
Shares Exercised (23,820) (40,468)    
Per Share Shares Exercised $ 1.85 $ 1.66    
Shares Cancelled (8,846) (8,201)    
Per Share Shares cancelled $ 2.31 $ 2.29    
Options Exercisable 447,571 334,869    
Options exercisable $ 3.17 $ 2.40    
Available options for future grant $ 561,649 $ 412,480    
Weighted average contractual term of options outstanding 7.15 years 7.01 years    
Weighted average contractual term of options exercisable 7.00 years 6.45 years    
Aggregated intrinsic value of options outstanding $ 1,646,768 $ 913,166    
Aggregated intrinsic value of options exercisable $ 1,583,605 $ 869,804    
Class C Common Stock        
Shares, Outstanding 577,568 558,656 691,591 508,656
Shares outstanding $ 2.62 $ 2.25 $ 2.00 $ 2.00
Shares Granted   50,000    
Per Share Shares Granted   $ 4.72    
Shares Exercised (114,023)      
Per Share Shares Exercised $ 2.14      
Options Exercisable 550,693 495,532    
Options exercisable $ 2.51 $ 1.92    
Available options for future grant $ 155,000 $ 55,000    
Weighted average contractual term of options outstanding 2.41 years 2.57 years    
Weighted average contractual term of options exercisable 2.35 years 1.80 years    
Aggregated intrinsic value of options outstanding $ 2,363,921 $ 1,524,902    
Aggregated intrinsic value of options exercisable $ 2,312,190 $ 1,512,402