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Income Statement - USD ($)
 3 Months Ended 9 Months Ended
Sep. 30, 2016
Sep. 30, 2015
Sep. 30, 2016
Sep. 30, 2015
Revenues:        
Insurance premiums and other considerations $ 17,157,319 $ 14,563,582 $ 47,508,420 $ 42,331,991
Net investment income 9,732,652 8,432,414 27,860,663 24,845,931
Net mortuary and cemetery sales 2,776,023 2,811,329 9,541,950 8,701,417
Realized gains on investments and other assets (39,169) 1,352,778 179,296 2,273,618
Other than temporary impairments on investments (30,000) (56,290) (133,630) (167,497)
Mortgage fee income 53,844,079 46,923,321 143,092,315 133,475,149
Other income 1,798,864 1,467,552 4,944,670 4,124,324
Total revenues 85,239,768 75,494,686 232,993,684 215,584,933
Benefits and expenses:        
Death benefits 7,250,100 7,584,209 22,410,230 23,628,492
Surrenders and other policy benefits 630,735 715,209 1,709,915 1,888,606
Increase in future policy benefits 6,421,508 4,620,413 15,892,686 12,840,591
Amortization of deferred policy and pre-need acquisition costs and value of business acquired 2,301,107 1,338,084 6,221,495 3,683,437
Selling, general and administrative expenses:        
Commissions 24,556,473 21,263,606 66,404,756 63,037,164
Personnel 17,755,070 15,768,614 52,535,277 45,333,563
Advertising 2,006,013 1,503,476 5,053,968 4,428,192
Rent and rent related 2,040,807 1,979,767 5,973,337 5,794,633
Depreciation on property and equipment 528,051 553,048 1,585,995 1,663,172
Provision for loan loss reserve 1,438,239 1,754,781 2,853,690 4,673,991
Costs related to funding mortgage loans 2,379,962 2,352,611 6,885,889 6,947,976
Other expenses 8,157,807 6,606,960 21,650,786 19,674,568
Interest expense 1,476,137 1,191,627 3,775,483 3,551,242
Cost of goods and services sold-mortuaries and cemeteries 485,783 467,881 1,396,574 1,414,570
Total benefits and expenses 77,427,792 67,700,286 214,350,081 198,560,197
Earnings before income taxes 7,811,976 7,794,400 18,643,603 17,024,736
Income tax expense (2,520,279) (2,904,615) (6,201,087) (6,418,969)
Net earnings $ 5,291,697 $ 4,889,785 $ 12,442,516 $ 10,605,767
Net earnings per Class A Equivalent common share (1) $ 0.37 $ 0.35 $ 0.89 $ 0.78
Net earnings per Class A Equivalent common share-assuming dilution (1) $ 0.36 $ 0.34 $ 0.86 $ 0.74
Weighted-average Class A equivalent common share outstanding (1) 14,113,005 13,804,061 14,027,706 13,681,406
Weighted-average Class A equivalent common shares outstanding-assuming dilution (1) 14,531,610 14,463,970 14,428,912 14,284,341