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Income Statement - USD ($)
 12 Months Ended
Dec. 31, 2016
Dec. 31, 2015
Dec. 31, 2014
Revenues:      
Insurance premiums and other considerations $ 64,501,017 $ 56,409,863 $ 53,008,679
Net investment income 37,582,444 34,007,904 28,303,740
Net mortuary and cemetery sales 12,267,640 11,502,045 11,426,308
Realized gains on investments and other assets (176,387) 2,401,359 1,918,176
Other than temporary impairments (270,358) (605,430) (164,240)
Mortgage fee income 183,542,796 171,517,284 126,807,473
Other income 6,887,749 5,121,807 3,747,013
Total revenues 304,334,901 280,354,832 225,047,149
Benefits and expenses:      
Death benefits 31,033,222 31,158,281 27,100,278
Surrenders and other policy benefits 2,354,158 2,391,612 2,689,686
Increase in future policy benefits 21,322,195 17,057,764 17,905,914
Amortization of deferred policy and pre-need acquisition costs and value of business acquired 8,003,175 5,641,293 6,892,978
Selling, general and administrative expenses:      
Commissions 88,634,494 80,900,618 59,374,542
Personnel 70,254,479 60,860,275 49,360,406
Advertising 6,425,277 5,730,197 4,584,436
Rent and rent related 8,061,598 7,850,776 6,135,876
Depreciation on property and equipment 2,182,724 2,183,496 2,177,165
Provision for loan loss reserve 1,700,000 3,449,103 1,000,000
Costs related to funding mortgage loans 9,191,488 8,901,511 6,451,319
Other expenses 28,569,949 26,954,378 22,800,066
Interest expense 5,111,868 4,458,612 2,994,429
Cost of goods and services sold - mortuaries and cemeteries 1,787,043 1,803,444 1,853,103
Total benefits and expenses 284,631,670 259,341,360 211,320,198
Earnings before income taxes 19,703,231 21,013,472 13,726,951
Income tax expense (7,514,604) (7,662,031) (5,510,119)
Net earnings $ 12,188,627 $ 13,351,441 $ 8,216,832
Net earnings per Class A Equivalent common share (1) $ 0.82 $ 0.92 $ 0.59
Net earnings per Class A equivalent common share - assuming dilution(1) $ 0.81 $ 0.89 $ 0.57
Weighted average Class A equivalent common shares outstanding (1) 14,806,290 14,439,274 13,893,260
Weighted average Class A equivalent common shares outstanding-assuming dilution (1) 15,127,204 14,951,833 14,344,475