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15) Business Segment Information: Schedule of Segment Reporting Information, by Segment (Details) - USD ($) | 3 Months Ended | 12 Months Ended |
--- | --- | --- | ---
Dec. 31, 2019 | Sep. 30, 2019 | Jun. 30, 2019 | Mar. 31, 2019 | Dec. 31, 2018 | Sep. 30, 2018 | Jun. 30, 2018 | Mar. 31, 2018 | Dec. 31, 2019 | Dec. 31, 2018 | Dec. 31, 2017
Net investment income |  |  |  |  |  |  |  |  | $ 43,019,473 | $ 39,913,267 |
Total revenues | $ 77,742,254 | $ 75,379,659 | $ 68,445,182 | $ 61,493,835 | $ 61,454,399 | $ 67,223,093 | $ 68,865,126 | $ 82,076,109 | 283,060,930 | 279,618,727 |
Commissions |  |  |  |  |  |  |  |  | 56,762,891 | 50,291,352 |
Personnel |  |  |  |  |  |  |  |  | 64,221,270 | 67,368,952 |
Advertising |  |  |  |  |  |  |  |  | 4,784,558 | 4,602,591 |
Rent and rent related |  |  |  |  |  |  |  |  | 7,055,456 | 7,605,375 |
Depreciation on property and equipment |  |  |  |  |  |  |  |  | 1,711,369 | 1,867,001 |
Costs related to funding mortgage loans |  |  |  |  |  |  |  |  | 6,278,954 | 6,423,944 |
Cost of goods and services sold - cemeteries and mortuaries |  |  |  |  |  |  |  |  | 2,878,169 | 2,158,895 |
Benefits and Expenses | 75,614,143 | 70,619,837 | 63,821,339 | 59,061,676 | 62,835,219 | 65,011,295 | 64,702,895 | 60,888,928 |  |  |
Income tax expense | (262,378) | $ (1,142,408) | $ (1,143,789) | $ (501,841) | 889,013 | $ (198,052) | $ (924,014) | $ (4,261,258) | (3,050,416) | (4,494,311) |
Net Earnings (Loss) |  |  |  |  |  |  |  |  | 10,893,519 | 21,686,079 |
Goodwill | 3,519,588 |  |  |  | 2,765,570 |  |  |  | 3,519,588 | 2,765,570 | $ 2,765,570
Life Insurance Product Line |  |  |  |  |  |  |  |  |  |  |
Revenue from customers |  |  |  |  |  |  |  |  | 81,860,610 | 75,928,910 |
Investment Income, Net |  |  |  |  |  |  |  |  | 41,610,831 | 38,720,365 |
Gain (Loss) on Investments |  |  |  |  |  |  |  |  | 138,330 | 21,396,282 |
Other Income |  |  |  |  |  |  |  |  | 2,128,961 | 1,636,901 |
Net investment income |  |  |  |  |  |  |  |  | 4,455,034 | 3,972,532 |
Total revenues |  |  |  |  |  |  |  |  | 130,193,766 | 141,654,990 |
Death, surrenders and other policy benefits |  |  |  |  |  |  |  |  | 44,911,805 | 39,185,087 |
Increase (Decrease) in Future Policy Benefit Reserves |  |  |  |  |  |  |  |  | 23,568,497 | 24,332,088 |
Amortization of deferred policy and pre-need acquisition costs and value of business acquired | 14,199,152 |  |  |  | 11,270,579 |  |  |  | 14,199,152 | 11,270,579 |
Commissions |  |  |  |  |  |  |  |  | 3,632,780 | 3,242,745 |
Personnel |  |  |  |  |  |  |  |  | 20,311,591 | 18,489,063 |
Advertising |  |  |  |  |  |  |  |  | 595,118 | 566,154 |
Rent and rent related |  |  |  |  |  |  |  |  | 451,380 | 321,701 |
Depreciation on property and equipment |  |  |  |  |  |  |  |  | 477,247 | 400,686 |
Costs related to funding mortgage loans |  |  |  |  |  |  |  |  | 0 | 0 |
Administrative costs, intersegment |  |  |  |  |  |  |  |  | 412,853 | 402,213 |
Other General Expense |  |  |  |  |  |  |  |  | 11,769,097 | 10,094,626 |
Interest Expense, intersegment |  |  |  |  |  |  |  |  | 490,756 | 481,587 |
Interest Expense, Other |  |  |  |  |  |  |  |  | 2,808,081 | 2,744,841 |
Cost of goods and services sold - cemeteries and mortuaries |  |  |  |  |  |  |  |  | 0 | 0 |
Benefits and Expenses |  |  |  |  |  |  |  |  | 123,628,357 | 111,531,370 |
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest |  |  |  |  |  |  |  |  | 6,565,409 | 30,123,620 |
Income tax expense |  |  |  |  |  |  |  |  | (1,085,848) | (5,275,662) |
Net Earnings (Loss) |  |  |  |  |  |  |  |  | 5,479,561 | 24,847,958 |
Identifiable Assets | 1,110,641,526 |  |  |  | 928,251,387 |  |  |  | 1,110,641,526 | 928,251,387 |
Goodwill | 2,765,570 |  |  |  | 2,765,570 |  |  |  | 2,765,570 | 2,765,570 |
Cemetery and Mortuary |  |  |  |  |  |  |  |  |  |  |
Revenue from customers |  |  |  |  |  |  |  |  | 15,296,235 | 13,726,518 |
Investment Income, Net |  |  |  |  |  |  |  |  | 579,995 | 283,343 |
Gain (Loss) on Investments |  |  |  |  |  |  |  |  | 530,098 | 2,301,342 |
Other Income |  |  |  |  |  |  |  |  | 95,197 | 128,797 |
Net investment income |  |  |  |  |  |  |  |  | 443,548 | 429,312 |
Total revenues |  |  |  |  |  |  |  |  | 16,945,073 | 16,869,312 |
Death, surrenders and other policy benefits |  |  |  |  |  |  |  |  | 0 | 0 |
Increase (Decrease) in Future Policy Benefit Reserves |  |  |  |  |  |  |  |  | 0 | 0 |
Amortization of deferred policy and pre-need acquisition costs and value of business acquired | 435,425 |  |  |  | 360,767 |  |  |  | 435,425 | 360,767 |
Commissions |  |  |  |  |  |  |  |  | 1,084,079 | 1,222,642 |
Personnel |  |  |  |  |  |  |  |  | 5,177,810 | 4,773,866 |
Advertising |  |  |  |  |  |  |  |  | 368,173 | 333,852 |
Rent and rent related |  |  |  |  |  |  |  |  | 47,525 | 33,138 |
Depreciation on property and equipment |  |  |  |  |  |  |  |  | 428,633 | 372,469 |
Costs related to funding mortgage loans |  |  |  |  |  |  |  |  | 0 | 0 |
Administrative costs, intersegment |  |  |  |  |  |  |  |  | 180,594 | 182,009 |
Other General Expense |  |  |  |  |  |  |  |  | 3,241,023 | 3,046,902 |
Interest Expense, intersegment |  |  |  |  |  |  |  |  | 154,615 | 173,807 |
Interest Expense, Other |  |  |  |  |  |  |  |  | 288,768 | 294,535 |
Cost of goods and services sold - cemeteries and mortuaries |  |  |  |  |  |  |  |  | 2,878,169 | 2,158,895 |
Benefits and Expenses |  |  |  |  |  |  |  |  | 14,284,814 | 12,952,882 |
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest |  |  |  |  |  |  |  |  | 2,660,259 | 3,916,430 |
Income tax expense |  |  |  |  |  |  |  |  | (649,144) | (946,820) |
Net Earnings (Loss) |  |  |  |  |  |  |  |  | 2,011,115 | 2,969,610 |
Identifiable Assets | 81,014,182 |  |  |  | 90,639,130 |  |  |  | 81,014,182 | 90,639,130 |
Goodwill | 754,018 |  |  |  | 0 |  |  |  | 754,018 | 0 |
Mortgage |  |  |  |  |  |  |  |  |  |  |
Revenue from customers |  |  |  |  |  |  |  |  | 131,976,082 | 116,185,853 |
Investment Income, Net |  |  |  |  |  |  |  |  | 828,647 | 909,559 |
Gain (Loss) on Investments |  |  |  |  |  |  |  |  | 59,939 | 243,555 |
Other Income |  |  |  |  |  |  |  |  | 7,956,005 | 8,157,302 |
Net investment income |  |  |  |  |  |  |  |  | 508,637 | 503,794 |
Total revenues |  |  |  |  |  |  |  |  | 141,329,310 | 126,000,063 |
Death, surrenders and other policy benefits |  |  |  |  |  |  |  |  | 0 | 0 |
Increase (Decrease) in Future Policy Benefit Reserves |  |  |  |  |  |  |  |  | 0 | 0 |
Amortization of deferred policy and pre-need acquisition costs and value of business acquired | 0 |  |  |  | 0 |  |  |  | 0 | 0 |
Commissions |  |  |  |  |  |  |  |  | 52,046,032 | 45,825,965 |
Personnel |  |  |  |  |  |  |  |  | 38,731,869 | 44,106,023 |
Advertising |  |  |  |  |  |  |  |  | 3,821,267 | 3,702,585 |
Rent and rent related |  |  |  |  |  |  |  |  | 6,556,551 | 7,250,536 |
Depreciation on property and equipment |  |  |  |  |  |  |  |  | 805,489 | 1,093,846 |
Costs related to funding mortgage loans |  |  |  |  |  |  |  |  | 6,278,954 | 6,423,944 |
Administrative costs, intersegment |  |  |  |  |  |  |  |  | 544,463 | 531,370 |
Other General Expense |  |  |  |  |  |  |  |  | 19,912,641 | 17,873,471 |
Interest Expense, intersegment |  |  |  |  |  |  |  |  | 3,623,938 | 3,134,652 |
Interest Expense, Other |  |  |  |  |  |  |  |  | 4,289,839 | 3,917,331 |
Cost of goods and services sold - cemeteries and mortuaries |  |  |  |  |  |  |  |  | 0 | 0 |
Benefits and Expenses |  |  |  |  |  |  |  |  | 136,611,043 | 133,859,723 |
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest |  |  |  |  |  |  |  |  | 4,718,267 | (7,859,660) |
Income tax expense |  |  |  |  |  |  |  |  | (1,315,424) | 1,728,171 |
Net Earnings (Loss) |  |  |  |  |  |  |  |  | 3,402,843 | (6,131,489) |
Identifiable Assets | 249,970,323 |  |  |  | 159,680,649 |  |  |  | 249,970,323 | 159,680,649 |
Goodwill | 0 |  |  |  | 0 |  |  |  | 0 | 0 |
Intercompany Eliminations |  |  |  |  |  |  |  |  |  |  |
Revenue from customers |  |  |  |  |  |  |  |  | 0 | 0 |
Investment Income, Net |  |  |  |  |  |  |  |  | 0 | 0 |
Gain (Loss) on Investments |  |  |  |  |  |  |  |  | 0 | 0 |
Other Income |  |  |  |  |  |  |  |  | 0 | 0 |
Net investment income |  |  |  |  |  |  |  |  | (5,407,219) | (4,905,638) |
Total revenues |  |  |  |  |  |  |  |  | (5,407,219) | (4,905,638) |
Death, surrenders and other policy benefits |  |  |  |  |  |  |  |  | 0 | 0 |
Increase (Decrease) in Future Policy Benefit Reserves |  |  |  |  |  |  |  |  | 0 | 0 |
Amortization of deferred policy and pre-need acquisition costs and value of business acquired | 0 |  |  |  | 0 |  |  |  | 0 | 0 |
Commissions |  |  |  |  |  |  |  |  | 0 | 0 |
Personnel |  |  |  |  |  |  |  |  | 0 | 0 |
Advertising |  |  |  |  |  |  |  |  | 0 | 0 |
Rent and rent related |  |  |  |  |  |  |  |  | 0 | 0 |
Depreciation on property and equipment |  |  |  |  |  |  |  |  | 0 | 0 |
Costs related to funding mortgage loans |  |  |  |  |  |  |  |  | 0 | 0 |
Administrative costs, intersegment |  |  |  |  |  |  |  |  | (1,137,910) | (1,115,592) |
Other General Expense |  |  |  |  |  |  |  |  | 0 | 0 |
Interest Expense, intersegment |  |  |  |  |  |  |  |  | (4,269,309) | (3,790,046) |
Interest Expense, Other |  |  |  |  |  |  |  |  | 0 | 0 |
Cost of goods and services sold - cemeteries and mortuaries |  |  |  |  |  |  |  |  | 0 | 0 |
Benefits and Expenses |  |  |  |  |  |  |  |  | (5,407,219) | (4,905,638) |
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest |  |  |  |  |  |  |  |  | 0 | 0 |
Income tax expense |  |  |  |  |  |  |  |  | 0 | 0 |
Net Earnings (Loss) |  |  |  |  |  |  |  |  | 0 | 0 |
Identifiable Assets | (110,701,544) |  |  |  | (130,525,613) |  |  |  | (110,701,544) | (130,525,613) |
Goodwill | 0 |  |  |  | 0 |  |  |  | 0 | 0 |
Consolidated |  |  |  |  |  |  |  |  |  |  |
Revenue from customers |  |  |  |  |  |  |  |  | 229,132,927 | 205,841,281 |
Investment Income, Net |  |  |  |  |  |  |  |  | 43,019,473 | 39,913,267 |
Gain (Loss) on Investments |  |  |  |  |  |  |  |  | 728,367 | 23,941,179 |
Other Income |  |  |  |  |  |  |  |  | 10,180,163 | 9,923,000 |
Net investment income |  |  |  |  |  |  |  |  | 0 | 0 |
Total revenues |  |  |  |  |  |  |  |  | 283,060,930 | 279,618,727 |
Death, surrenders and other policy benefits |  |  |  |  |  |  |  |  | 44,911,805 | 39,185,087 |
Increase (Decrease) in Future Policy Benefit Reserves |  |  |  |  |  |  |  |  | 23,568,497 | 24,332,088 |
Amortization of deferred policy and pre-need acquisition costs and value of business acquired | 14,634,577 |  |  |  | 11,631,346 |  |  |  | 14,634,577 | 11,631,346 |
Commissions |  |  |  |  |  |  |  |  | 56,762,891 | 50,291,352 |
Personnel |  |  |  |  |  |  |  |  | 64,221,270 | 67,368,952 |
Advertising |  |  |  |  |  |  |  |  | 4,784,558 | 4,602,591 |
Rent and rent related |  |  |  |  |  |  |  |  | 7,055,456 | 7,605,375 |
Depreciation on property and equipment |  |  |  |  |  |  |  |  | 1,711,369 | 1,867,001 |
Costs related to funding mortgage loans |  |  |  |  |  |  |  |  | 6,278,954 | 6,423,944 |
Administrative costs, intersegment |  |  |  |  |  |  |  |  | 0 | 0 |
Other General Expense |  |  |  |  |  |  |  |  | 34,922,761 | 31,014,999 |
Interest Expense, intersegment |  |  |  |  |  |  |  |  | 0 | 0 |
Interest Expense, Other |  |  |  |  |  |  |  |  | 7,386,688 | 6,956,707 |
Cost of goods and services sold - cemeteries and mortuaries |  |  |  |  |  |  |  |  | 2,878,169 | 2,158,895 |
Benefits and Expenses |  |  |  |  |  |  |  |  | 269,116,995 | 253,438,337 |
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest |  |  |  |  |  |  |  |  | 13,943,935 | 26,180,390 |
Income tax expense |  |  |  |  |  |  |  |  | (3,050,416) | (4,494,311) |
Net Earnings (Loss) |  |  |  |  |  |  |  |  | 10,893,519 | 21,686,079 |
Identifiable Assets | 1,330,924,487 |  |  |  | 1,048,045,553 |  |  |  | 1,330,924,487 | 1,048,045,553 |
Goodwill | $ 3,519,588 |  |  |  | $ 2,765,570 |  |  |  | $ 3,519,588 | $ 2,765,570 |

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