<SEC-DOCUMENT>0001213900-20-004304.txt : 20200219
<SEC-HEADER>0001213900-20-004304.hdr.sgml : 20200219
<ACCEPTANCE-DATETIME>20200219202052
ACCESSION NUMBER:		0001213900-20-004304
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20200214
FILED AS OF DATE:		20200219
DATE AS OF CHANGE:		20200219

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Greenawalt Ryan
		CENTRAL INDEX KEY:			0001803431

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38864
		FILM NUMBER:		20632134

	MAIL ADDRESS:	
		STREET 1:		C/O ALTA EQUIPMENT GROUP INC.
		STREET 2:		13211 MERRIMAN RD
		CITY:			LIVONIA
		STATE:			MI
		ZIP:			48150

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALTA EQUIPMENT GROUP INC.
		CENTRAL INDEX KEY:			0001759824
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-INDUSTRIAL MACHINERY & EQUIPMENT [5084]
		IRS NUMBER:				832583782
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		13211 MERRIMAN ROAD
		CITY:			LIVONIA
		STATE:			MI
		ZIP:			48150
		BUSINESS PHONE:		(248) 449-6700

	MAIL ADDRESS:	
		STREET 1:		13211 MERRIMAN ROAD
		CITY:			LIVONIA
		STATE:			MI
		ZIP:			48150

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	B. Riley Principal Merger Corp.
		DATE OF NAME CHANGE:	20181121
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>ownership.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0206</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2020-02-14</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001759824</issuerCik>
        <issuerName>ALTA EQUIPMENT GROUP INC.</issuerName>
        <issuerTradingSymbol>ALTG</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001803431</rptOwnerCik>
            <rptOwnerName>Greenawalt Ryan</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O ALTA EQUIPMENT GROUP INC.</rptOwnerStreet1>
            <rptOwnerStreet2>13211 MERRIMAN ROAD</rptOwnerStreet2>
            <rptOwnerCity>LIVONIA</rptOwnerCity>
            <rptOwnerState>MI</rptOwnerState>
            <rptOwnerZipCode>48150</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>CEO, Chairman</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <remarks>See Exhibit 24.1 - Power of Attorney. No securities were owned by the Reporting Person immediately prior to his becoming an insider of the Issuer. Subsequent to becoming an insider,
the Reporting Person became a 10% Owner of the Issuer. The acquisition of securities by the Reporting Person is being reported on a Form 4 simultaneous
to the filing of this Form 3.</remarks>

    <ownerSignature>
        <signatureName>/s/ Yael Steiner, Attorney-in-Fact</signatureName>
        <signatureDate>2020-02-19</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-24.1
<SEQUENCE>2
<FILENAME>f3021420ex24-1green_alta.htm
<DESCRIPTION>POWER OF ATTORNEY
<TEXT>
<HTML>
<HEAD>
     <TITLE></TITLE>
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<BODY STYLE="font: 10pt Times New Roman, Times, Serif">

<P STYLE="text-align: right; margin: 0"><B>Exhibit 24.1</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>POWER OF ATTORNEY</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">The undersigned constitutes
and appoints Joel Rubinstein, Daniel Nussen, Sean Toner and Yael Steiner, or any of them acting singly, as the undersigned&rsquo;s
true and lawful attorneys-in-fact and agents, with full power of substitution and resubstitution, for the undersigned and in the
undersigned&rsquo;s name, place and stead, to:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">1.&nbsp;
prepare, sign, and submit to the Securities and Exchange Commission (the &ldquo;<U>SEC</U>&rdquo;) on its Electronic Data Gathering,
Analysis, and Retrieval (&ldquo;<U>EDGAR</U>&rdquo;) Filer Management website a Form ID application, including any amendments and
exhibits thereto, and any other related documents as may be necessary or appropriate, to obtain from the SEC access codes to permit
filing on the SEC&rsquo;s EDGAR system, granting unto said attorneys-in-fact and agents, and each of them, full power and authority
to do and perform each act and thing requisite and necessary to be done as required by any rule or regulation of the SEC and the
EDGAR Filer Manual as fully and to all intents and purposes as the undersigned might or could do in person, hereby ratifying and
confirming all that said attorneys-in-fact and agents, and each of them, may lawfully do or cause to be done by virtue hereof;
and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">2.&nbsp;sign
any and all SEC statements of beneficial ownership of securities of Alta Equipment Group Inc. (the &ldquo;<U>Company</U>&rdquo;)
on Schedule 13D as required under Section 13 and Forms 3, 4 and 5 as required under Section 16(a) of the Securities Exchange Act
of 1934, as amended, and any amendments thereto, and to file the same with all exhibits thereto, and other documents in connection
therewith, with the SEC, the Company and any stock exchange on which any of the Company&rsquo;s securities are listed, granting
unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each act and thing requisite
and necessary to be done under said Section 13 and Section 16(a), as fully and to all intents and purposes as the undersigned might
or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, and each of them, may lawfully
do or cause to be done by virtue hereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">A copy of this power
of attorney shall be filed with the SEC.&nbsp;The authorization set forth above shall continue in full force and effect until
the undersigned revokes such authorization by written instructions to the attorneys-in-fact.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">The authority granted
hereby shall in no event be deemed to impose or create any duty on behalf of the attorneys-in-fact with respect to the undersigned&rsquo;s
obligations to file a Form ID, Schedule 13Ds and Forms 3, 4 and 5 with the SEC.&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Dated:&nbsp;February 10, 2020</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 60%; font-size: 10pt">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1.5pt solid; width: 40%; font-size: 10pt">/s/ Ryan Greenawalt</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD STYLE="font-size: 10pt">Ryan Greenawalt</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>



<P STYLE="margin: 0"></P>

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</SEC-DOCUMENT>
