<SEC-DOCUMENT>0001213900-20-004316.txt : 20200219
<SEC-HEADER>0001213900-20-004316.hdr.sgml : 20200219
<ACCEPTANCE-DATETIME>20200219204120
ACCESSION NUMBER:		0001213900-20-004316
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20200214
FILED AS OF DATE:		20200219
DATE AS OF CHANGE:		20200219

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Savas Zachary E.
		CENTRAL INDEX KEY:			0001471478

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38864
		FILM NUMBER:		20632219

	MAIL ADDRESS:	
		STREET 1:		3250 W. BIG BEAVER ROAD
		STREET 2:		SUITE 544
		CITY:			TROY
		STATE:			MI
		ZIP:			48084

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALTA EQUIPMENT GROUP INC.
		CENTRAL INDEX KEY:			0001759824
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-INDUSTRIAL MACHINERY & EQUIPMENT [5084]
		IRS NUMBER:				832583782
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		13211 MERRIMAN ROAD
		CITY:			LIVONIA
		STATE:			MI
		ZIP:			48150
		BUSINESS PHONE:		(248) 449-6700

	MAIL ADDRESS:	
		STREET 1:		13211 MERRIMAN ROAD
		CITY:			LIVONIA
		STATE:			MI
		ZIP:			48150

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	B. Riley Principal Merger Corp.
		DATE OF NAME CHANGE:	20181121
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>ownership.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2020-02-14</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001759824</issuerCik>
        <issuerName>ALTA EQUIPMENT GROUP INC.</issuerName>
        <issuerTradingSymbol>ALTG</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001471478</rptOwnerCik>
            <rptOwnerName>Savas Zachary E.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O ALTA EQUIPMENT GROUP</rptOwnerStreet1>
            <rptOwnerStreet2>13211 MERRIMAN ROAD</rptOwnerStreet2>
            <rptOwnerCity>LIVONIA</rptOwnerCity>
            <rptOwnerState>MI</rptOwnerState>
            <rptOwnerZipCode>48150</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle></officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2020-02-14</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>J</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>26316</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>26316</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Private Placement Warrants</value>
                <footnoteId id="F2"/>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>11.50</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2020-02-14</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>J</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>9375</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2020-03-15</value>
            </exerciseDate>
            <expirationDate>
                <value>2025-03-15</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>9375</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>9375</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Pursuant to a securities purchase agreement (the &quot;agreement&quot;), the Reporting Person purchased 25,000 shares of Issuer common stock from a private seller at a price of $10.00 per share. Pursuant to the terms of the agreement, concurrent with the purchase of the 25,000 shares, the private seller assigned an additional 1,316 shares of Issuer common stock and 9,375 Issuer private placement warrants to the Reporting Person at no additional cost.</footnote>
        <footnote id="F2">Each private placement warrant is exercisable for one share of Issuer common stock at $11.50 per share, as described under the heading &quot;Description of Securities-Warrants-Private Placement Warrants&quot; in the Issuer's Definitive Proxy Statement filed with the Securities and Exchange Commission on January 23, 2020.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Yael Steiner, Attorney in Fact</signatureName>
        <signatureDate>2020-02-19</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
