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NOTE 5 - GOODWILL AND OTHER INTANGIBLE ASSETS

12 Months Ended

Dec. 31, 2015

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill and Intangible Assets Disclosure [Text Block]

NOTE 5 - GOODWILL AND OTHER INTANGIBLE ASSETS

Asure accounted for its historical acquisitions in accordance with ASC 805, Business Combinations. We recorded the amount exceeding the fair value of net assets acquired at the date of acquisition as goodwill. We recorded intangible assets apart from goodwill if the assets had contractual or other legal rights or if the assets could be separated and sold, transferred, licensed, rented or exchanged. Asure’s goodwill relates to the acquisitions of ADI and Legiant in 2011, the acquisition of PeopleCube in 2012 and the acquisitions of FotoPunch and Roomtag in 2014.

In accordance with ASC 350, Intangibles-Goodwill and Other, we review and evaluate our long-lived assets, including intangible assets with finite lives, for impairment whenever events or changes in circumstances indicate that we may not recover their net book value. We test goodwill for impairment on an annual basis in the fourth fiscal quarter of each year, and between annual tests, if indicators of potential impairment exist, using a fair-value-based approach. There has been no impairment of goodwill for the periods presented. We amortize intangible assets not considered to have an indefinite useful life using the

straight-line method over their estimated period of benefit, which generally ranges from one to nine years. Each reporting period, we evaluate the estimated remaining useful life of intangible assets and assess whether events or changes in circumstances warrant a revision to the remaining period of amortization or indicate that impairment exists. We have not identified any impairments of finite-lived intangible assets during any of the periods presented.

The following table summarizes the annual changes in our goodwill:

Balance at December 31, 2013	$	15,005
Goodwill recognized upon acquisition of FotoPunch		1,388
Goodwill recognized upon acquisition of Roomtag		1,112
Foreign exchange adjustment to goodwill		(5	)
Balance at December 31, 2014	$	17,500
Adjustments to goodwill		(60	)
Foreign exchange adjustments to goodwill		(4	)
Balance at December 31, 2015	$	17,436

The gross carrying amount and accumulated amortization of our intangible assets as of December 31, 2015 and 2014 are as follows:

		December 31, 2015
Intangible Asset	Weighted Average Amortization Period (in Years)	Gross		Accumulated Amortization			Net

Developed Technology	7.6	$	4,015	$	(2,208	)	$	1,807
Customer Relationships	7.2		12,811		(8,959	)		3,852
Reseller Relationships	7		853		(518	)		335
Trade Names	5		694		(669	)		25
Covenant not-to-compete	2		229		(222	)		7
	7.3	$	18,602	$	(12,576	)	$	6,026

		December 31, 2014
Intangible Asset	Weighted Average Amortization Period (in Years)	Gross		Accumulated Amortization			Net

Developed Technology	7.6	$	4,020	$	(1,783	)	$	2,237
Customer Relationships	7.2		12,811		(7,234	)		5,577
Reseller Relationships	7		853		(396	)		457
Trade Names	5		694		(662	)		32
Covenant not-to-compete	2		229		(210	)		19
	7.3	$	18,607	$	(10,285	)	$	8,322

We record amortization expense using the straight-line method over the estimated useful lives of the intangible assets, as noted above. Amortization expenses were $1,866 and $1,999 for 2015 and 2014, respectively, included in Operating Expenses. Amortization expenses recorded in Cost of Sales were $425 and $360 for 2015 and 2014, respectively.

The following table summarizes the future estimated amortization expense relating to our intangible assets as of December 31, 2015:

Calendar Years
2016	$	1,760
2017		1,739
2018		1,390
2019		756
2020		192
Thereafter		189
	$	6,026

- Definition

The entire disclosure for the aggregate amount of goodwill and a description of intangible assets, which may include (a) for amortizable intangible assets (also referred to as finite-lived intangible assets), the carrying amount, the amount of any significant residual value, and the weighted-average amortization period, (b) for intangible assets not subject to amortization (also referred to as indefinite-lived intangible assets), the carrying amount, and (c) the amount of research and development assets acquired and written off in the period, including the line item in the income statement in which the amounts written off are aggregated, if not readily apparent from the income statement. Also discloses (a) for amortizable intangibles assets in total and by major class, the gross carrying amount and accumulated amortization, the total amortization expense for the period, and the estimated aggregate amortization expense for each of the five succeeding fiscal years, (b) for intangible assets not subject to amortization the carrying amount in total and by major class, and (c) for goodwill, in total and for each reportable segment, the changes in the carrying amount of goodwill during the period (including the aggregate amount of goodwill acquired, the aggregate amount of impairment losses recognized, and the amount of goodwill included in the gain (loss) on disposal of a reporting unit). If any part of goodwill has not been allocated to a reportable segment, discloses the unallocated amount and the reasons for not allocating. For each impairment loss recognized related to an intangible asset (excluding goodwill), discloses: (a) a description of the impaired intangible asset and the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method for determining fair value, (c) the caption in the income statement or the statement of activities in which the impairment loss is aggregated, and (d) the segment in which the impaired intangible asset is reported. For each goodwill impairment loss recognized, discloses: (a) a description of the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method of determining the fair value of the associated reporting unit, and (c) if a recognized impairment loss is an estimate not finalized and the reasons why the estimate is not final. May also disclose the nature and amount of any significant adjustments made to a previous estimate of an impairment loss.

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