Company Announcement no 2010-12	19 August 2010                                  


Report of transactions with shares and related securities of William Demant     
Holding A/S by persons discharging managerial responsibilities and              
persons/companies closely associated with these                                 


Pursuant to section 28a of the Danish Securities Trading Act, William Demant    
Holding A/S shall make public transactions with shares and related securities of
William Demant Holding A/S by persons discharging ma­nagerial responsibilities  
and persons/companies closely associated with these.                            

--------------------------------------------------------------------------------
| Name                       | Ivan Jørgensen                                  |
--------------------------------------------------------------------------------
| Reason/relation            | Board member                                    |
--------------------------------------------------------------------------------
| Issuer                     | William Demant Holding A/S                      |
--------------------------------------------------------------------------------
| ID code/ISIN               | DK0010268440                                    |
--------------------------------------------------------------------------------
| Description                | Shares                                          |
--------------------------------------------------------------------------------
| Transaction                | Sale                                            |
--------------------------------------------------------------------------------
| Trading date               | 19 August 2010                                  |
--------------------------------------------------------------------------------
| Market                     | NASDAQ OMX Copenhagen A/S                       |
--------------------------------------------------------------------------------
| Number                     | 375                                             |
--------------------------------------------------------------------------------
| Market value DKK           | DKK 158.550                                     |
--------------------------------------------------------------------------------


                                 ? ? ? ? ? ? ?                                  


Further information:                                                            
Niels Jacobsen, President & CEO                                                 
Phone +45 39 17 71 00                                                           
www.demant.com