Company announcement no 2013-09                    15 August 2013





Report on transactions with shares and related securities of William Demant
Holding A/S by senior executives and persons/companies closely associated with
these 





Notification by William Demant Holding A/S on transactions with shares and
related securities of William Demant Holding A/S by senior executives and
persons/companies closely associated with these, pursuant to section 28a of the
Danish Securities Trading Act: 



Name              Lars Nørby Johansen       
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Reason/relation   Chairman of the Board     
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Issuer            William Demant Holding A/S
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ID code/ISIN      DK0010268440              
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Description       Shares                    
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Transaction       Purchase                  
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Trading date      15 August 2013            
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Market            NASDAQ OMX Copenhagen A/S 
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Number                                   510
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Market value DKK  DKK 248,553.60            
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Further information:                                                        
Other contacts: 

Niels Jacobsen, President & CEO                                   Stefan
Ingildsen, SVP Finance 

Phone +45 3917 7300                                                 Søren B.
Andersson, VP IR 

www.demant.com                                                           
Morten Lehmann Nielsen, IR Manager