Report on transactions with shares and related securities of William Demant
Holding A/S by senior executives and persons/companies closely associated with
these 

Notification by William Demant Holding A/S on transactions with shares and
related securities of William Demant Holding A/S by senior executives and
persons/companies closely associated with these, pursuant to section 28a of the
Danish Securities Trading Act: 



Name              René Schneider            
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Reason/relation   CFO                       
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Issuer            William Demant Holding A/S
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ID code/ISIN      DK0010268440              
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Description       Shares                    
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Transaction       Purchase                  
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Trading date      1 March 2016              
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Market            NASDAQ OMX Copenhagen A/S 
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Number            750                       
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Market value DKK  DKK 450,750               
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Further information:             Other contacts:            
Niels Jacobsen, President & CEO  Søren B. Andersson, VP IR  
Phone +45 3917 7300              Rasmus Sørensen, IR Officer
www.demant.com