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v3.21.2

Goodwill and Intangible Assets (Q3) (Details) - USD ($) | 3 Months Ended | 9 Months Ended | 12 Months Ended
--- | --- | --- | ---
Sep. 30, 2021 | Sep. 30, 2020 | Sep. 30, 2021 | Sep. 30, 2020 | Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018
Changes in goodwill |  |  |  |  |  |  |
Beginning balance |  |  | $ 3,961,122 | $ 3,961,122 | $ 3,961,122 |  |
Ending balance | $ 45,658,000 |  | $ 45,658,000 |  | $ 3,961,122 | $ 3,961,122 |
Total intangible assets |  |  |  |  |  |  |
Weighted Average Amortization Period (Years) |  |  | 10 years 6 months |  | 13 years 2 months 12 days |  |
Gross Intangible Assets | 15,339,000 |  | $ 15,339,000 |  | $ 10,723,915 | 10,723,915 |
Accumulated Amortization | (6,893,000) |  | (6,893,000) |  | (6,219,507) | (5,320,959) |
Total intangible assets | 8,446,000 |  | 8,446,000 |  | 4,504,408 | 5,402,956 |
Amortization expense for intangible assets | 200,000 | $ 200,000 | 700,000 | $ 700,000 | 898,548 | 3,385,613 | $ 882,120
Estimated future amortization expense of intangible assets |  |  |  |  |  |  |
Remaining period in 2021 (three months) | 611,000 |  | 611,000 |  |  |  |
Year ended December 31, 2022 | 2,057,000 |  | 2,057,000 |  |  |  |
Year ended December 31, 2023 | 1,659,000 |  | 1,659,000 |  |  |  |
Year ended December 31, 2024 | 1,442,000 |  | 1,442,000 |  |  |  |
Year ended December 31, 2025 | 1,017,000 |  | 1,017,000 |  |  |  |
Thereafter | 1,660,000 |  | 1,660,000 |  |  |  |
Total intangible assets | 8,446,000 |  | $ 8,446,000 |  | $ 4,504,408 | 5,402,956 |
Trade and domain names |  |  |  |  |  |  |
Total intangible assets |  |  |  |  |  |  |
Weighted Average Amortization Period (Years) |  |  | 14 years 3 months 18 days |  | 15 years |  |
Gross Intangible Assets | 7,713,000 |  | $ 7,713,000 |  | $ 7,255,381 | 7,255,381 |
Accumulated Amortization | (3,917,000) |  | (3,917,000) |  | (3,556,000) |  |
Total intangible assets | 3,796,000 |  | 3,796,000 |  | 3,699,000 |  |
Estimated future amortization expense of intangible assets |  |  |  |  |  |  |
Total intangible assets | 3,796,000 |  | $ 3,796,000 |  | $ 3,699,000 |  |
Software technology |  |  |  |  |  |  |
Total intangible assets |  |  |  |  |  |  |
Weighted Average Amortization Period (Years) |  |  | 7 years 8 months 12 days |  | 9 years 4 months 24 days |  |
Gross Intangible Assets | 5,694,000 |  | $ 5,694,000 |  | $ 3,468,534 | $ 3,468,534 |
Accumulated Amortization | (2,976,000) |  | (2,976,000) |  | (2,663,000) |  |
Total intangible assets | 2,718,000 |  | 2,718,000 |  | 806,000 |  |
Estimated future amortization expense of intangible assets |  |  |  |  |  |  |
Total intangible assets | 2,718,000 |  | $ 2,718,000 |  | $ 806,000 |  |
Customer relationships |  |  |  |  |  |  |
Total intangible assets |  |  |  |  |  |  |
Weighted Average Amortization Period (Years) |  |  | 3 years 4 months 24 days |  |  |  |
Gross Intangible Assets | 1,932,000 |  | $ 1,932,000 |  |  |  |
Accumulated Amortization | 0 |  | 0 |  |  |  |
Total intangible assets | 1,932,000 |  | 1,932,000 |  |  |  |
Estimated future amortization expense of intangible assets |  |  |  |  |  |  |
Total intangible assets | $ 1,932,000 |  | 1,932,000 |  |  |  |
TLH |  |  |  |  |  |  |
Changes in goodwill |  |  |  |  |  |  |
Acquisition of |  |  | 14,648,000 |  |  |  |
Sprout |  |  |  |  |  |  |
Changes in goodwill |  |  |  |  |  |  |
Acquisition of |  |  | $ 27,049,000 |  |  |  |

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