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Intangible Assets (FY) (Details) - USD ($)
3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2021
Sep. 30, 2020
Sep. 30, 2021
Sep. 30, 2020
Dec. 31, 2020
Dec. 31, 2019
Dec. 31, 2018
Acquired Finite-Lived Intangible Assets [Line Items]              
Gross intangible assets $ 15,339,000   $ 15,339,000   $ 10,723,915 $ 10,723,915  
Less: accumulated amortization (6,893,000)   (6,893,000)   (6,219,507) (5,320,959)  
Total intangible assets 8,446,000   8,446,000   4,504,408 5,402,956  
Amortization expense 200,000 $ 200,000 $ 700,000 $ 700,000 $ 898,548 3,385,613 $ 882,120
Accelerated amortization expense           2,479,029  
Useful life of asset     10 years 6 months   13 years 2 months 12 days    
Trade and Domain Names              
Acquired Finite-Lived Intangible Assets [Line Items]              
Gross intangible assets 7,713,000   $ 7,713,000   $ 7,255,381 7,255,381  
Less: accumulated amortization (3,917,000)   (3,917,000)   (3,556,000)    
Total intangible assets 3,796,000   $ 3,796,000   $ 3,699,000    
Useful life of asset     14 years 3 months 18 days   15 years    
Software Technology              
Acquired Finite-Lived Intangible Assets [Line Items]              
Gross intangible assets 5,694,000   $ 5,694,000   $ 3,468,534 $ 3,468,534  
Less: accumulated amortization (2,976,000)   (2,976,000)   (2,663,000)    
Total intangible assets $ 2,718,000   $ 2,718,000   $ 806,000    
Useful life of asset     7 years 8 months 12 days   9 years 4 months 24 days    
Marketing Project              
Acquired Finite-Lived Intangible Assets [Line Items]              
Useful life of asset         3 years