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Revenue from Contracts with Customers - Disaggregation of Revenue (FY) (Details) - USD ($) $ in Thousands | 3 Months Ended | 6 Months Ended | 9 Months Ended | 12 Months Ended
--- | --- | --- | --- | ---
Jun. 30, 2024 | Sep. 30, 2023 | Jun. 30, 2023 | Mar. 31, 2023 | Jun. 30, 2024 | Jun. 30, 2023 | Sep. 30, 2023 | Dec. 31, 2023 | Dec. 31, 2022 | Dec. 31, 2021
Disaggregation of Revenue [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Total net revenues | $ 45,903 | $ 46,687 | $ 48,423 | [1],[2] | $ 46,416 | $ 90,292 | $ 94,839 | [1],[2] | $ 141,526 | $ 187,993 | $ 215,531 | $ 193,146
Cost of revenues (exclusive of depreciation and amortization shown separately below) | 2,245 |  | 3,239 | [2] |  | 4,547 | 6,733 | [2] |  | 12,527 | 15,407 | 7,938
Featured and deal listings |  |  |  |  |  |  |  |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Total net revenues | 28,415 |  | 32,972 |  |  | 56,581 | 64,875 |  |  | 126,546 | 149,621 | 138,480
Weedmaps for Business |  |  |  |  |  |  |  |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Total net revenues | 13,420 |  | 11,286 |  |  | 26,702 | 22,970 |  |  | 46,730 | 50,662 | 42,611
Subtotal |  |  |  |  |  |  |  |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Total net revenues | 41,835 |  | 44,258 |  |  | 83,283 | 87,845 |  |  | 173,276 | 200,283 | 181,091
Other ad solutions |  |  |  |  |  |  |  |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Total net revenues | 4,068 |  | 4,165 |  |  | 7,009 | 6,994 |  |  | 14,717 | 15,248 | 12,055
Sales Discount |  |  |  |  |  |  |  |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues (exclusive of depreciation and amortization shown separately below) | $ 300 |  | $ 1,100 |  |  | $ 500 | $ 2,200 |  |  | $ 4,200 | $ 4,500 | $ 2,600
[1] | For the three and six months ended June 30, 2023, net revenues have been retrospectively adjusted to reflect the restatement of previously reported 2023 revenue. See Note 2, “Summary of Significant Accounting Policies,” for further information.
[2] | For the three and six months ended June 30, 2023, net revenues and general and administrative expenses have been retrospectively adjusted to reflect the restatement of previously reported revenue and credit losses. See Note 2, “Summary of Significant Accounting Policies,” for further information.

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