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Stock-based Compensation (Q2) (Tables) | 6 Months Ended | 12 Months Ended
--- | --- | ---
Jun. 30, 2024 | Dec. 31, 2023
Share-Based Payment Arrangement [Abstract] |  |
Schedule of Class P Unit Activities | A summary of the Class P Unit activity for the six months ended June 30, 2024 is as follows:
| ​ | ​ | Number of Units
Outstanding Class P Units, December 31, 2023 | ​ | ​ | 14,804,507
Cancellations | ​ | ​ | —
Exchanged for Class A Common Stock | ​ | ​ | (125,000)
Outstanding, Class P Units, June 30, 2024 | ​ | ​ | 14,679,507
Vested, June 30, 2024 | ​ | ​ | 14,639,221
| A summary of the Class P Unit activity for the periods presented is as follows:
| ​ | ​ | Number of Units
Outstanding Class P Units, December 31, 2022 | ​ | ​ | 15,125,429
Cancellations | ​ | ​ | (75,922)
Exchanged for Class A Common Stock | ​ | ​ | (245,000)
Outstanding Class P Units, December 31, 2023 | ​ | ​ | 14,804,507
Vested, December 31, 2023 | ​ | ​ | 14,723,936
Schedule of Restricted Stock Units Activity | A summary of the restricted stock unit (“RSU”) activity for the six months ended June 30, 2024 is as follows:
| ​ | ​ | Number of RSUs | ​ | ​ | Weighted-average Grant Date Fair Value
Non-vested at December 31, 2023 | ​ | ​ | 7,683,598 | ​ | ​ | $2.96
Granted | ​ | ​ | 340,195 | ​ | ​ | $1.12
Vested | ​ | ​ | (2,468,762) | ​ | ​ | $2.66
Forfeited | ​ | ​ | (1,049,381) | ​ | ​ | $2.91
Non-vested at June 30, 2024 | ​ | ​ | 4,505,650 | ​ | ​ | $2.99
| A summary of the restricted stock unit (“RSU”) activity for the year ended December 31, 2023 is as follows:
| ​ | ​ | Number of RSUs | ​ | ​ | Weighted-average Grant Date Fair Value
Non-vested at December 31, 2022 | ​ | ​ | 6,269,868 | ​ | ​ | $7.07
Granted | ​ | ​ | 6,634,013 | ​ | ​ | 1.03
Vested | ​ | ​ | (2,245,844) | ​ | ​ | 6.66
Cancelled/Forfeited/Expired | ​ | ​ | (2,974,439) | ​ | ​ | 4.53
Non-vested at December 31, 2023 | ​ | ​ | 7,683,598 | ​ | ​ | $2.96
Schedule of Performance Shares Activity | The fair value is equal to the market price of the Company’s common stock on the date of grant.
| ​ | ​ | Number of PRSUs | ​ | ​ | Weighted-average Grant Date Fair Value
Non-vested at December 31, 2023 | ​ | ​ | 234,375 | ​ | ​ | $6.40
Granted | ​ | ​ | 0 | ​ | ​ | $—
Vested | ​ | ​ | (58,594) | ​ | ​ | $6.40
Forfeited | ​ | ​ | (175,781) | ​ | ​ | $6.40
Non-vested at June 30, 2024 | ​ | ​ | — | ​ | ​ | $—
| A summary of the PRSU activity for the year ended December 31, 2023 is as follows:
| ​ | ​ | Number of PRSUs | ​ | ​ | Weighted-average Grant Date Fair Value
Non-vested at December 31, 2022 | ​ | ​ | 859,375 | ​ | ​ | 6.40
Granted | ​ | ​ | — | ​ | ​ | —
Vested | ​ | ​ | — | ​ | ​ | —
Cancelled/Forfeited/Expired | ​ | ​ | (625,000) | ​ | ​ | 6.40
Non-vested at December 31, 2023 | ​ | ​ | 234,375 | ​ | ​ | 6.40
Schedule of Stock-based Payment Arrangement | The Company recorded stock-based compensation cost related to the Class P Units, RSUs and PRSUs in the following expense categories on the accompanying condensed consolidated statements of operations (in thousands):
| ​ | ​ | Three Months Ended June 30, | ​ | ​ | Six Months Ended June 30,
| ​ | ​ | 2024 | ​ | ​ | 2023 | ​ | ​ | 2024 | ​ | ​ | 2023
Sales and marketing | ​ | ​ | $385 | ​ | ​ | $696 | ​ | ​ | $765 | ​ | ​ | $1,593
Product development | ​ | ​ | 971 | ​ | ​ | 1,114 | ​ | ​ | 1,826 | ​ | ​ | 2,282
General and administrative | ​ | ​ | 1,396 | ​ | ​ | 1,899 | ​ | ​ | 2,980 | ​ | ​ | 4,217
Total stock-based compensation expense | ​ | ​ | 2,752 | ​ | ​ | 3,709 | ​ | ​ | 5,571 | ​ | ​ | 8,092
Amount capitalized to software development | ​ | ​ | 257 | ​ | ​ | 296 | ​ | ​ | 613 | ​ | ​ | 594
Total stock-based compensation cost | ​ | ​ | $3,009 | ​ | ​ | $4,005 | ​ | ​ | $6,184 | ​ | ​ | $8,686
| The Company recorded stock-based compensation cost related to the Class P Units, RSUs and PRSUs in the following expense categories on the consolidated statements of operations (in thousands):
| ​ | ​ | Years Ended December 31,
| ​ | ​ | 2023 | ​ | ​ | 2022 | ​ | ​ | 2021
Sales and marketing | ​ | ​ | $2,706 | ​ | ​ | $6,358 | ​ | ​ | $6,021
Product development | ​ | ​ | 4,170 | ​ | ​ | 5,260 | ​ | ​ | 5,103
General and administrative | ​ | ​ | 6,639 | ​ | ​ | 11,875 | ​ | ​ | 18,200
Total stock-based compensation expense | ​ | ​ | 13,515 | ​ | ​ | 23,493 | ​ | ​ | 29,324
Amount capitalized to software development | ​ | ​ | 1,386 | ​ | ​ | 1,667 | ​ | ​ | 1,099
Total stock-based compensation cost | ​ | ​ | $14,901 | ​ | ​ | $25,160 | ​ | ​ | 30,423

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