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Revenue from Contracts with Customers - Disaggregation of Revenue (FY) (Details) - USD ($)
$ in Thousands
 3 Months Ended 6 Months Ended 9 Months Ended 12 Months Ended
Jun. 30, 2024
Sep. 30, 2023
Jun. 30, 2023
Mar. 31, 2023
Jun. 30, 2024
Jun. 30, 2023
Sep. 30, 2023
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Disaggregation of Revenue [Line Items]                    
Total net revenues $ 45,903 $ 46,687 $ 48,423 [1],[2] $ 46,416 $ 90,292 $ 94,839 [1],[2] $ 141,526 $ 187,993 $ 215,531 $ 193,146
Cost of revenues (exclusive of depreciation and amortization shown separately below) 2,245   3,239 [2]   4,547 6,733 [2]   12,527 15,407 7,938
Featured and deal listings                    
Disaggregation of Revenue [Line Items]                    
Total net revenues 28,415   32,972   56,581 64,875   126,546 149,621 138,480
Weedmaps for Business                    
Disaggregation of Revenue [Line Items]                    
Total net revenues 13,420   11,286   26,702 22,970   46,730 50,662 42,611
Subtotal                    
Disaggregation of Revenue [Line Items]                    
Total net revenues 41,835   44,258   83,283 87,845   173,276 200,283 181,091
Other ad solutions                    
Disaggregation of Revenue [Line Items]                    
Total net revenues 4,068   4,165   7,009 6,994   14,717 15,248 12,055
Sales Discount                    
Disaggregation of Revenue [Line Items]                    
Cost of revenues (exclusive of depreciation and amortization shown separately below) $ 300   $ 1,100   $ 500 $ 2,200   $ 4,200 $ 4,500 $ 2,600
[1] For the three and six months ended June 30, 2023, net revenues have been retrospectively adjusted to reflect the restatement of previously reported 2023 revenue. See Note 2, “Summary of Significant Accounting Policies,” for further information.
[2] For the three and six months ended June 30, 2023, net revenues and general and administrative expenses have been retrospectively adjusted to reflect the restatement of previously reported revenue and credit losses. See Note 2, “Summary of Significant Accounting Policies,” for further information.