11.SEGMENT INFORMATION

9 Months Ended

Sep. 30, 2011

Segment Reporting Disclosure [Text Block]

11.	SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, mail order catalogs, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Retail includes all sales from our stores, websites and all sales in our Lehigh division, which includes sales via shoemobiles to individual customers. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.

	(Unaudited)				(Unaudited)
	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2011		2010		2011		2010
NET SALES:
Wholesale	$	60,229,521	$	59,396,157	$	140,822,568	$	135,805,817
Retail		10,342,743		11,112,373		32,968,169		35,044,935
Military		448,282		4,251,714		1,818,716		15,211,532
Total Net Sales	$	71,020,546	$	74,760,244	$	175,609,453	$	186,062,284

GROSS MARGIN:
Wholesale	$	20,656,965	$	21,425,840	$	49,450,898	$	47,083,808
Retail		4,873,532		5,102,592		15,783,415		15,875,230
Military		59,660		656,163		239,117		2,081,490
Total Gross Margin	$	25,590,157	$	27,184,595	$	65,473,430	$	65,040,528

Segment asset information is not prepared or used to assess segment performance.