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11. SEGMENT INFORMATION
 6 Months Ended
Jun. 30, 2012
Segment Reporting Disclosure [Text Block]
11. SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, mail order catalogs, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Retail includes all sales from our stores and all sales in our Lehigh division, which includes sales via shoemobiles to individual customers. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.


    (Unaudited)     (Unaudited)  
    Three Months Ended     Six Months Ended  
    June 30,     June 30,  
    2012     2011     2012     2011  
NET SALES:                                
Wholesale   $ 34,697,580     $ 40,798,222     $ 77,065,992     $ 80,593,047  
Retail     9,139,712       10,881,759       19,635,883       22,625,426  
Military     571,066       602,651       1,032,401       1,370,434  
Total Net Sales   $ 44,408,358     $ 52,282,632     $ 97,734,276     $ 104,588,907  
                                 
GROSS MARGIN:                                
Wholesale   $ 11,058,323     $ 15,453,779     $ 23,991,162     $ 28,793,933  
Retail     4,267,641       5,085,257       9,339,243       10,909,883  
Military     25,663       78,292       43,303       179,457  
Total Gross Margin   $ 15,351,627     $ 20,617,328     $ 33,373,708     $ 39,883,273